November 16

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What Is The Best Email Marketing Autoresponder For Beginners?

By Sibusisiwe Musevenzi

November 16, 2021


In this article, I am going to show you what is the best email marketing autoresponder for beginners!

Do you know what your business wants to achieve with email marketing and what to look for in an autoresponder that is best for your business?

So by the end of this article, you will be able to choose the best autoresponder that suits your budget and marketing needs.

First of all, what is Email Marketing all about?

Email is a reliable channel to deliver a return on your investment(ROI).

  1. It gives you the ability to communicate with the consumer on a one-to-one basis.
  2. Enables your business to build long-lasting relationships, create brand awareness and increase sales and revenue.
  3. Email Marketing is as important a part of a business as furniture or inventory because if you build an email list.
  4. You can email your leads and prospects around the clock with the use of autoresponders unlike having a following on Facebook, TikTok, and Subscribers on YouTube you name it... all the social media platforms.
  5. So by using email marketing, you are able to build a customer database commonly known as a list. It is your most valuable asset that you can take with you to different autoresponder software.

With email being a fundamental marketing device, having the best autoresponder that enables the gathering of data, segmentation, insights, automation, and personalisation is a must for any business.

Before we dive deep let us define;

What Is An Email Autoresponder and How Does It Work?

 It is an email function that enables businesses to send scheduled automated messages to customers based on specific rules and when a particular condition has been met.

 It does all the heavy lifting for your business.

Now that you understand why your business needs an autoresponder and also what email can do for your business, you are now wondering where to start from as a beginner.

The good news is that most Email Marketing Software comes with autoresponders already built-in. What is best for one business might not be suitable for your business.This all depends on your goals and email marketing strategies.

Sibusisiwe Musevenzi// Blogger

When starting out with email marketing autoresponders, you deserve

  • good customer support
  • a platform that has prebuilt email marketing templates
  • other tools like automation workflows
  • high deliverability rates
  • available at the best price
  • reports and analytics

So with that in mind, let’s find out what Autoresponder is best for beginners.

Below is a list of 24 email autoresponder examples that suit any type of business.

  • 1. GetResponse---Best For Affiliate Marketing & Free Forever Plan Available
  • 2. Sendinblue--- Best for Small and Medium-Sized Businesses & Free Plan Available
  • 3. MailChimp---Free Plan Available---Best For eCommerce
  • 4. Active Campaign---Best For Ecommerce
  • 5. Convertkit---Best for Content Creators and Free Plan Available 
  • 6. Sendgrid---Free Plan Available
  • 7. Mailerlite---Free Plan Available Best For Small Businesses
  • 8. Constant Contact- 60 Day Free Trial---Best For Small Businesses.
  • 9. Aweber---Free Plan Available and Affiliate Marketing Friendly.
  • 10. Hubspot---Free Plan Available Best For e-commerce because of CRM.
  • 11. Mailjet---Free Plan Available.
  • 12. SendPulse---Free Plan Available.
  • 13. Benchmark---Free Plan Available.
  • 14. Drip- Best for eCommerce.
  • 15. Moosend- Free Plan Available.
  • 16. Klaviyo---Best for  ECommerce.
  • 17. Campaign Monitor---Best for eCommerce and Agencies.
  • 18. Autopilot---Best For eCommerce.
  • 19. Omnisend---Best for eCommerce.
  • 20. EasySendy ---Free Plan Available and Best for Small Businesses.
  • 21. Birdsend---Best For Indie Creators.
  • 22. Madmimi---Best For Creators and Ecommerce.
  • 23. iContact---Free Plan Available and Best for Small Businesses.
  • 24. Email Octopus---Free Plan Available and Best for Ecommerce.
  • GetResponse is the perfect email marketing autoresponder.
  • It is now an all-in-one marketing tool which is great because you can do landing pages, create forms and it has a very good drag and drop email editor and has plenty of templates to use.
  • It is very easy to use and also very affordable. 
  • One of its best features is the workflow builder tool. It allows you to create automated email funnels.
  • Pricing is fair when you upgrade and starts at $15 for up to 1 000 contacts.
  • The free forever plan gives you up to 500 contacts.

Pros

  • Freemium plan available Best for Beginners.
  • Complete Email Marketing Platform.
  • Website Builder.
  • 24/7 Chat Support.
  • 50% or 30% off monthly plan discount is available for charities and NGOs.

Cons

  • Lacks Clear Onboarding but has guides in the help centre. 
  • No phone support except on the Max Custom pricing plan. 

Conclusion: 

GetResponse's Features Are:

  • Email Marketing
  • Website Builder
  • Marketing Automation
  • Webinars
  • Paid Ads
  • Landing Pages
  • Conversion Funnel
  • Web Push Notifications
  • SMS Marketing
  • Integrations
  • Live Chat
  • Signup Forms
  • Advanced Analytics and Testing Tools


So, what makes GetResponse the best autoresponder for beginners?...

  • Their Free Forever plan allows you to send unlimited emails per month and up to 500 contacts. 
  • You can send unlimited newsletters per month while using this free plan.
  • It enables you to have a website, a landing page on which you can put a signup form and also use your custom domain if you so wish.
  • It does not prohibit affiliate marketing and if you are an affiliate marketer this is one of the autoresponders you can use for your business without getting banned.
  • All these features will get you going to create an email list and web presence as a beginner.

Sendinblue Overview

  • Sendinblue is a fast-growing email marketing autoresponder in Europe and is brilliant for sending automated and transactional emails.
  • By giving customers updates and information after they have taken a specific action.
  • You also have the ability to send SMS from this platform.
  • Any business can use this all-in-one platform because it allows email, SMS, chat, Facebook, CRM, and easily integrates with Shopify, Woo, Salesforce, WordPress, and much more.

Pros

  • Communicate using Email Marketing, Email API, SMS Marketing and Chat.
  • Personalise using CRM, Marketing Automation and Transactional Email.
  • Convert using Signup Forms, Landing Pages, and Facebook Ads.
  • Unlimited Contacts on the Free Plan.
  • Prepaid Email Credits and SMS Credits Available.

Cons

  • You need Premium Plan to access most of the marketing features like Landing Page Builder, Facebook Ads, and Send Time Optimisation.
  • Some levels of Reporting fully unlocks with the Premium Plan.

Conclusion:

  • Sendinblue's mission is to help businesses grow
  • Sendinblue easily integrates with platforms like WordPress, Shopify, Prestashop, and more. 
  • They offer support in French, Spanish, German, Italian, Portuguese, and English.
  • This is good for non-profit and community organisations with smaller lists.

Mailchimp Overview

  • MailChimp is another fantastic email marketing autoresponder best for beginners.
  • It is now part of Intuit and is available in English, Spanish, French, Portuguese, and German.
  • It allows you to build an email list of up to 2 000 contacts all for Free.
  • They are heavily suited for e-commerce because they have 56 integrations for e-commerce that are available from their integrations directory.

Pros

  • Up to 2 000 Contacts on Free Plan. 
  • Pay As You Go Plan Available.
  • Freelancers and Agencies Can Unlock Tools They need to help clients by Signing Up through Mailchimp & Co.
  • 10% discount for 3 months when you add two-factor authentication.
  • 15% Discount for Nonprofits and charities.

Cons

  • Some businesses are not allowed to use this platform. They are as follows:
  • 1. Escort services, mail-order bride/spouse finders, international marriage brokers, and other similar sites and services
    2. Hookup, swinger, or sexual encounter sites or services
    3. Pharmaceutical products
    4. Work-at-home scams, make money online, and lead generation opportunities
    5. Gambling services or products
    6. Multi-level marketing
    7. Affiliate marketing
    8. Credit repair and get out of debt opportunities
    9. List brokers or list rental services
    10. Selling “Likes” or followers for a social media platform
    11. Cryptocurrencies, virtual currencies, and any digital assets related to an Initial Coin Offering

Conclusion:

In order to set up autoresponders, you need to be on a Premium Plan.

Mailchimp Features Are Categorised As Follows;

Audience Management:

  • Marketing CRM 
  • Signup Forms 
  • Segmentation
  •  Behavioural Targeting
  • Predicted Demographics
  •  Tags  
  • Profiles

Creative Tools:

  • Content Studio
  • Creative Assistant
  • Dynamic Content
  • Subject Line Helper 
  • Campaign Templates

Marketing Automation:

  • Customer Journeys  
  • Integrations

Insights & Analytics:

  • Reports 
  • Smart Recommendations 
  • A/B Testing 
  • Surveys
  • Content Optimiser
  • Active Campaign is an email marketing, marketing automation, sales automation, and CRM, Services, and Support platform.
  • It is mainly focused on strengthening customer relationships at every touchpoint.
  • Whether you are a small, non-profit, medium or large business.
  • This autoresponder is best for e-commerce, B2B, and B2C.

Pros

  • 20% Discount for NonProfits is Available.
  •  Available in Spanish, French, Italian, German, English, and Portuguese.
  • Integrates with 870+ leading customer engagement solutions.
  • 22 Promises Guarantee for customer success commitment.

Cons

  • No Free Plan, only 14 days trial. 

Conclusion:

  • Active Campaign's mission is to help growing businesses make meaningful connections with their customers. 
  • What they call customer experience automation.
  •  By scaling a personalised experience across all channels touching the whole customer lifecycle, solving the hardest problems for businesses, and connecting the journey across channels.
  • Convertkit, is a very good creator marketing platform, for Bloggers,  or any content creators.
  • For example Youtuber, Course Creator, Freelancer, Coach, Photographer, Musician.
  • Or if you make physical or digital products, build software, and market or sell online.
  • Will allow you to let your subscribers know of any content you have produced.
  • So in that regard, Convertkit is the best to use for beginners and you get up to 1000 Subscribers free.

Pros

  • Free Plan is available up to 1 000 subscribers for new creators.
  • From $15 per month up to 300 subscribers to unlock automation.
  • From $29 per month up to 300 subscribers to unlock all features.
  • Angel Marie hosts online training on how to use the platform and more.
  • Free courses are available to help you build a thriving online business even on the Free Plan.

Cons

  • All features fully unlock on the Creator Pro pricing plan which starts at $29 per month for up to 300 subscribers.

Conclusion:

Convertkit's Features Are:

  • Landing pages
  • Email Sign up forms
  • Integrations
  • Email Marketing
  • Commerce
  • Automation
  • Email designer

Converkit allows you to spend less time on marketing and more time on creating.

  • By sharing your ideas with a custom landing page and offering readers valuable free downloads in exchange for their emails.
  • By building meaningful relationships with your followers with personalised email content made using easy email templates
  • By earning an income selling digital products using automated sales funnels.

Convertkit is an easy to use email marketing platform, that offers beginners a free plan to build an email list of up to 1 000 subscribers, they host landing pages for you, and you can send unlimited newsletters.

Sendgrid Overview

Sendgrid Homepage
  • Sendgrid pioneered transactional email and has more delivery experts and support engineers on the market.
  • It is an email service trusted by developers and marketers for delivery expertise, scalability, and time-saving.
  • It is for Startups, Marketers, eCommerce, High Volume Senders, Enterprises, and Developers.

Pros

  • Free plan is available with 100 emails per day forever. 
  • Sendgrid integrates email into your app or website.
  • Additional IPs available as an Add On.
  • Email Cloud-based SMTP service available for all your transactional email sends, ensuring reliable delivery.
  • Real-Time Analytics.
  • Flexible APIs.
  • Onboarding specialists and Delivery Consultants are available.

Cons

  • There is an overage fee for sending more emails than your plan allows
  • You need separate plans for Marketing Campaigns and Email API.

Conclusion:

Sendgrid helps businesses build meaningful connections with smart email marketing.

Without the cost and complexity of owning and maintaining email servers and infrastructure to ensure email deliverability.

It is a cloud-based SMTP provider.

They also manage all the technical details like:

  • ISP monitoring
  • Reputation Monitoring
  • SMTP Relay
  • SMTP API
  • Custom API Integration
  • Dedicated and Multiple IP Addresses
  • IP White labeling
  • Mailerlite, apparently, in their terms of service, doesn't allow affiliate marketing so if you are looking for an email marketing autoresponder for your affiliate marketing business. 
  • Stay away from them or better get it in writing from them, what you intend to do and get a go-ahead than risk losing your list. When your account gets shut down.
  • This is a good fit for non-profit and community organisations with a much bigger list.

Pros

  • Free Plan available Up to 1000 Subscribers and 12 000 emails/month
  • 129 Integrations Available
  • Dedicated IPs if you are sending at least 50 000 emails per week for $50/month
  • MailerPro gives you dedicated support by Mailerlite manager to import subscribers, create email templates, GDPR Compliance, Web forms, and analyse your metrics for $100/month

Cons

  • Most Features unlock on the Premium plans 

Conclusion:

  • Mailerlite allows you to build professional-looking and beautiful newsletters without hiring a designer and with no HTML skills required.
  • Using Drag & Drop Editor, Rich Text Editor, and Custom HTML Editor.
  • You can create amazing newsletters using their prebuilt templates and also Ecommerce Campaigns.
  • It allows you to grow your audience using website builder, landing pages, pop-ups, embedded forms, and subscriber management
  • You can deliver the right message using:
    -e-mail automation
    -tagging or interest groups
    -personalisation
    -segmentation
    -promotion pop-ups

Mailerlite allows you to optimise your campaigns by

  • A/B Split testing
  • Deliver by time zone
  • Auto Resend
  • RSS Campaigns

You can track your results using

  • Surveys
  • Click Maps
  • Campaign Reports
  • Opens by location
  • Constant Contact is an e-commerce focused email autoresponder and has high deliverability rates.
  • It easily integrates with Shopify, Salesforce, Quick books, and WordPress to name but a few.
  • Automation using this email marketing autoresponder is like putting your business on autopilot with scheduled, personalised, and highly targeted emails.
  •  This is a good fit for nonprofit and community organisations and those who would prefer to have support over the phone. 
  • This is also perfect for small businesses and bloggers.
  • To get started they have great onboarding and support for ongoing help.

Pros

  • 2 Premium Plans To Choose from starting @ $9.99 per month.
  • Available in 7 currencies which are US Dollar, Australian Dollar, Mexican Peso, Canadian Dollar, British Pound, Euro, and Indian Rupee
  • Help available in choosing the right plan through chat.
  •  A 15% discount is available on 12 months prepay.
  • A 30% discount on 12 months prepay for NonProfits. And a 20% discount on 6 months prepay.

Cons

  • No discount is available to NonProfits on a monthly term.
  • All features fully unlock on the $45 per month plan.
  • There is a 1.5% charge on each sale you make in your online store.

Conclusion:

Constant Contact offers 4 easy ways to grow your business online.

  • Create an e-commerce website using their website builder to generate a mobile responsive store suitable for your industry with seamless site navigation, secure checkout, and much more.
  • Help people find you through email, social, SEO, and other forms of online marketing all from one place.
  • Use email marketing to boost loyalty by segmenting subscribers based on different criteria and sending them content they are more likely to engage in.
  • Track your performance using their analytic tool. It gives you detailed visitor metrics in real-time.
  • AWeber is a very well-established autoresponder from 1998.
  • It is for small businesses and entrepreneurs.
  • Its mission is to deliver powerful and simple email marketing software for small businesses.
  • It has a low barrier to entry allowing 500 subscribers, on the free plan.
  • You need to upgrade to access the system functions of the autoresponder software. 

Pros

Cons

  • Most features unlock on the Pro plan.

Conclusion:

  • AWeber doesn't outsource the delivery of your emails.
  • They control everything end-to-end to ensure messages sent hit the inbox, not the junk folder.
  • They allow you to automate campaigns, segment your subscribers thus sending personalised messages and tagging.
  • You can create custom emails using the drag and drop function and email designer. Making use of free stock images.

Hubspot Overview

  • Hubspot is a Customer Relationship Management platform also known as CRM.
  • With its variety of tools, it transforms how businesses attract, engage, and delight customers.
  • It best fits B2B service-led companies that want to drive high-value inbound leads.
  • You can get started for free and brace yourself for higher prices when you upgrade to access other tools.

Pros

  • Free plan is available with a variety of free tools for  beginners.
  • Payment is Available in US dollars, Singapore Dollars, Euros, British Pounds, Australian Dollars, Japanese Yen, Colombian Peso, and Canadian Dollars.
  • Local User Group available for support.

Cons

  • Premium Plans are very high compared to other autoresponders.
  • Each Hub has its own price plan.

Conclusion:

Hubspot has a variety of free tools and they are:

  • Free Chatbot Builder
  • Free Landing Page Builder 
  • Free Meeting Scheduler App
  • Free Live Chat Software
  • Free Online Form Builder
  • Website Grader
  • Make My Persona
  • Email Signature Generator
  • Blog Ideas Generator
  • Invoice Template Generator
  • Marketing Plan Generator
  • Free Business Templates
  • Industry Benchmark Data
  • Software Comparisons Library

Hubspot CRM Platform has:

  • Sales Hub and is available on Premium plans
  • Service Hub and is available on Premium Plans
  • Operations Hub and is available on Premium Plans
  • Marketing Hub and is available on Free and Premium Plans
  • CMS hub and is available on Premium Plans

Hubspot Popular Features are:

  • Social Media Tools
  • Email Tracking Software
  • Sales Email Automation
  • Ads Software
  • Email Marketing Software
  • Lead Management Software
  • Pipeline Management Tools
  • Helpdesk Software
  • Sales Email Templates
  • Marketing Analytics

Mailjet Overview

  • Mailjet's mission is to simplify email delivery and team collaboration so you can focus on growing your business. 
  • It is for Marketers, Developers, Agencies, Universities, Real Estate, SMEs, Franchises, Teams, and Enterprises to attract, engage and build relationships with their customers through email.
  • Integrates with 80 plus platforms like CRM, CMS, and eCommerce.

Plans available are:

  1.  Free up to 6000 emails per month and 200 emails per day
  2.  Essential up to 15 000 emails per month and no daily sending limit 
  3. Premium same as Essential but with more features 
  4.  Custom everything and Infinite scalability to support high volumes

Pros

  • Free Plan Available for beginners
  • Payment accepted in US dollars, Euros and British Pounds
  • Send Transactional Emails to More Than 60 Countries charged per 100 SMS
  • Plenty How-Tos in Knowledge Center found under Resources
  • 10% Discount available for annual billing.

Cons

  • There is a fee for going over your plan email sends and it is charged per 1000 emails according to your plan. 

Conclusion:

 With Mailjet you can:

  Create Using:

  • Email templates
  • Drag and drop email builder
  • Collaboration Toolkit
  • Personalisation
  • Templating Language
  • MJML(Mailjet Markup Language)

Manage Using:

  • Multi-User Accounts
  • Subscription Forms
  • Segmentation
  • Contact List Management
  • Parse API
  • Event API

Send Using:

  • Send API
  • SMTP Relay
  • Dedicated IP
  • Deliverability Expert
  • Email Automation

Optimise Using:

  • A/B Testing
  • Stats and Reports

For Enterprise Mailjet offers:

  • Deliverability Services
  • Email Infrastructure
  • Emails For Teams( Collaboration Toolkit)

Sendpulse Overview

  • Sendpulse is a great free email and messenger marketing platform.
  • With excellent automation best for bloggers, small to medium businesses.
  • This email marketing autoresponder has a built-in SMS feature, Web Push Notifications, and Facebook Chatbots. This opens a window of communication opportunity for your business.

Pros

  • Free Plans Available on all 7 Services (Email Marketing, Transactional Emails, SMS, Web Push, Chatbots, Email Verification, and Websites.)
  •  Best For Beginners Up to 500 Subscribers and Up to 15 000 emails.
  • How-Tos is available in Knowledge Base.
  • 20% Discount available on yearly plans and 10% Discount available on 6 monthly plans.

Cons

  • There is a price plan for different services.
  • Purchased emails are valid for 12 months on Pay As You Go.

Conclusion:

You can do Email Campaigns Using:

  • Drag and Drop Editor
  • Subscription Forms
  • Automation Flow
  • Transactional Emails
  • Campaigns Analytics
  • Email Verifier

Chatbot features are available for:

  • Instagram Chatbots
  • WhatsApp Chatbots
  • Facebook Chatbots
  • Telegram Chatbots
  • Chatbots App

Other Features Included are:

  •  CRM 
  • Landing Pages 
  • SMS  
  • Web Push

Benchmark Overview

  • Benchmark is an impressive, easy-to-use email marketing tool that offers fantastic detailed reporting.
  • That will help you quickly design great-looking email newsletters and campaigns, create complex automation, and enable your business to adjust its email marketing strategy accordingly.
  • It is very good for A/B Split tests
  • Access to 24 hours a day responsive live support chat is available. 
  • However, it is known for its poor deliverability rates compared to other autoresponders on the market.

Pros

  • Free Plan is available perfect for beginners.  
  • Support Available in English, Spanish, German, Taiwanese, Chinese, Japanese, Italian, Portuguese, and French.
  • Video Tutorials are available.

Cons

  • It is known for its poor deliverability rates compared to other autoresponders. 
  • Full Features Unlock On Enterprise Plan.

Conclusion:

Benchmark Features Are:

Email Marketing Using Tools Like:

  • Drag and Drop Builder
  • HTML Editor
  • RSS Emails
  • Photo Editing inside email editor
  • Prebuilt Email Templates For Any Occasion
  • Customise Your Colours
  • A/B Testing
  • Inbox Checker allows you to view different email environments before sending.

Web-based- Preview email in Firefox, Chrome, and Internet Explorer.

Mobile Views- Lets you see how your email will appear on any mobile device.

Windows and Mac OS- Test out an email in Windows and Mac OS inbox clients.

Marketing Automation:

  • Allows you to send automated email series for example welcome, abandoned cart, and follow up that are triggered by website and email engagement
  • Automations like Contact List Automation and Engagement Automation

Lead Generation:

  • Building an audience is made easy by using List Builders like putting a signup form on your website or favourite social network.
  • Landing Pages built using a drag and Drop Page Builder
  • Surveys lets you gather information and insights about your business
  • Polls give you direct and free engagement with your subscribers

Reporting- lets you understand how your customers or subscribers interact with your emails.

Integrations with 1500 plus services like WordPress, Salesforce, and Others.

Drip Overview

  • This is an email and SMS marketing autoresponder platform built for growing e-commerce brands.
  • Pricing is either for the email plan only or for both email and SMS plan.
  • Drip this autoresponder is best for e-commerce and has very good automation and personalisation features.
  • Integrates seamlessly with most popular e-commerce platforms like Shopify, Magento, WooCommerce, and many more.
  • Drip integrates with a variety of apps like Zapier, Recart, and many more.

Pros

  • Autoresponder for growing e-commerce brands. 
  • 2 Pricing plans are available from $19 for email plan and from $22 for email plus SMS plan.
  • How-Tos Guides are available.
  • Start with a 14 Day Trial.
  • Workflow Templates are Available.

Cons

  • No Free Plan.
  • Support by email is available to paying customers only during office hours(9 to 5) in CT.
  • For customers paying $99 plus plans, support is available via chat and only during office hours(9 to 5) in CT.

Conclusion:

Drip's Main Features are:

  • Customisable Forms: that are easily built with a form builder and enables SMS Opt-Ins
  • Email: create and send branded and personalised emails using their powerful visual email builder or using their simple text email editor. 
  • A/B Testing allows your brand to learn what makes the biggest impact and drives the most revenue, email opens and clicks
  • SMS this channel allows you to meet your customers on their phone and has high engagement rates due to it being immediate, to the point, and easy to consume.
  • Automation: Create behaviour-based automation like abandoned cart series, post-first purchase series, welcome series, win-back series, and many more.
  • All this is made possible using Drip's powerful visual workflow builder and following Drip's best-practice workflows if you may.
  • Segmentation-Drip allows you to do smart segmentation by creating audiences based on customer behaviour that is bringing in revenue.
  • These segments update automatically making it easy to understand what your customers are browsing, opening, buying, and clicking. 
  • Tagging them using custom fields to create dynamic audiences and personalised messaging.
  • Reports -The Revenue Attribution Feature in Drip allows you to see which emails and SMS are bringing in revenue and from which customers. So you can do smart marketing.

Moosend Overview

  • Moosend is great for beginners, e-commerce, bloggers, SaaS, travel companies, small agencies, and publishers.
  •  Not-for-profit businesses are offered a generous 25% discount.
  • Its  powerful autoresponder is by far their best feature.
  • However, although it has a variety of features its analytics is a bit limited.
  • Integrates with: CMS, CRM, Ecommerce, List Validation, and Lead Generation.

Pros

  • Free Plan is available Best For Beginners.
  • Template Library is available for Landing Pages, Newsletter, Subscription Forms, and Automation.
  • Step by step video guides on the platform's features.
  • Live customer support over the phone, email, or chat is available.
  • Pay As You Go Email Credits are available.

Cons

  • All features fully unlock on Enterprise plan like custom reporting.

Conclusion:

Moosend's Features are:

Email marketing comes with a:

  • Drag and Drop Email Editor, 
  • Data Analytics,
  • A/B Testing and
  •  Advanced List Segmentation
  • Newsletter Editor

Marketing automation using :

  • Email Automation Templates,
  • Drag and Drop Automation Editor,
  • Website and User Tracking and
  • Advanced Reporting
    Tracking

Reporting and Real-time Analytics

Integrations

Personalisation enables you to do:

  • Weather-based recommendations,
  •  Product Recommendations and
  • Advanced Personalisation

Subscription Forms that are

  • GDPR compliant with anti-bot protection made using a drag and drop editor with visibility options. 

Campaign Editor

Landing Pages made using a:

  • Drag and Drop landing page builder 
  • pre-built templates that create ultrafast loading pages and can be made using a separate mobile editor

Segmentation
CRM Tools
GDPR Compliance
Ecommerce AI
Product Recommendation

Klaviyo Overview

  • Klaviyo is an SMS and email marketing automation platform for businesses of any size from entrepreneurs to iconic brands.
  • With features that enable you to increase e-commerce sales.
  • Integrates with a variety of top marketing tools like Shopify, Magento, WooCommerce, Big Commerce, and API.
  • Klaviyo is designed for growth-minded e-commerce businesses, giving you powerful functionality making it easier for your marketing to make an impact on your business.
  • Pricing comes in 2 types and that is a Free and Flexible pricing plan. This means your business only pays for email contacts and SMS messages it actually needs.

Pros

  • Free Plan Available best for beginners. Up to 250 contacts, 500 email sends.
  • Free Plan comes with a complimentary phone number, up to 150 SMS messages. Reach limited to 50 SMS contacts per month.
  • Throughput automatically increases as your list grows and is included in the SMS plan.
  • Ability to send MMS messages in every SMS plan.
  • Clear onboarding with a comprehensive Getting Started guide

Cons

  • You need to send SMS messages to 95 000 people per month in order to secure a dedicated shortcode for your business.
  • Email and SMS each have their own pricing structure. 

Conclusion:

Klaviyo's Features are:

  • Benchmarks-This is an amazing feature that compares your brand's data to businesses just like yours. It will show you where you are excelling and where you have the most opportunity to grow your revenue.
  • Integrations: There is an Integrations Library with top marketing tools, Apps, and API.
  • Segmentation: It allows you to segment your customers based on behaviours. Like what they looked at on your website, where they interact with your emails, what they actually bought and how much they spent.
    Build segments based on special events and conditions for example a purchase or new subscriber. Making it easier to send targeted and relevant workflows. Segments update automatically.
  • Tracking: of email and SMS performance.
  • Profiles: Klaviyo's e-commerce CRM gives you full visibility into your customers' data. You can get a single record for every contact for example you are able to know how much have they spent, what have they done, and when they are likely to purchase next. 
  • Personalisation: using data collected with forms. You can build forms using pre-done templates and there are over 50 available to choose from.
  • Automation: of both email and SMS are available. Pre-built common e-commerce workflows are built-in making it easier to customise and better than starting from scratch.
  • Reporting: you are able to explore ready-made reports that cover email and SMS performance to revenue growth. Custom reports based on data you want to see like campaigns, any metrics, workflows, and product performance.
  • Migration: importing an existing list from another ESP is easy. They can turn an excel file into a segmentable audience by using the import wizard.
  • A/B Testing: enables you to learn which emails and SMS get the most attention.
  • Email Content Creation: made simple you tell Klaviyo your font and brand colours. They will automatically apply them to built-in workflows and default templates made for e-commerce.
    You can design emails for specific campaigns and automation workflows like welcome series, post-purchase followup, and abandoned cart series using their drag and drop editor together with powerful personalisation features. 
  • Email and SMS: enables you to reach your customers in a way they prefer. Using workflows that can be a mix of emails and texts.
  • Campaign Monitor is an email marketing platform that is easy to use yet very powerful.
  • Giving you the tools to make lasting impressions with your customers using email.
  • It is for agencies, retail, nonprofit, entertainment, publishing, technology, and travel.
  • There is separate pricing for high volume email sends.

Pros

  • Their link review feature searches automatically email links and hyperlinks that might be broken or outdated
  • Step by step video tutorials available on how to use the platform.
  • Three plans are available and they are Basic @ $9/month and 2500 email sends, Unlimited @$29/month, and Premier @ $149/month.
  • Worldview Campaign Reporting is a game-changer. It shows you in real-time how your campaign is performing.

Cons

  • Full features unlock on the Premier Plan
  • No Free Plan.

Conclusion:

Campaign Monitor's Features:

  • Templates easily brand your emails by inputting your website URL to automatically import your brand colours and logo.
  • Segmentation and Personalisation-this is the simplest way to increase conversions while building long-term relationships.
  • Link Review-this tool automatically searches your emails and flags broke or outdated hyperlinks for your attention.
  • Marketing Automation allows you to easily create personalised customer journeys using their intuitive visual journey designer. This saves you a lot of time creating and sending campaigns.
    You will create more emails that bring in revenue and keep your customers engaged.
  • Transactional Emails- send highly optimised and branded automatic emails based on interactions your customers have had with your business. For example a donation or purchase.
  • Analytics-this tool gives you an aggregate view of the overall performance of your emails like geography, engagement per campaign, and acquisitions. Giving you actionable insights to help your brand improve on strategy and return on email investment.
  • Integrations-seamlessly connects to hundreds of pre-built apps and integrates with e-commerce platforms, CRM, Websites, API, and many more.
  • Signup Forms allows you to grow your email list and introduce yourself to new customers from your website to your store or wherever you are.

Autopilot Overview

Autopilot Homepage
  • Their aim is to make this platform, give you the tools you need to understand your customers, by talking to them in the channels and platforms they use and with messages that are relevant and on time.
  • Autopilot enables a fun way to create marketing automation and workflows.
  • Team collaboration and their reporting are great.
  • Is best for Startups, eCommerce(can be found in Shopify App Store), SaaS, B2B, and Non-Profit (NFP).
  • 50% Discount available for 12 months off the Pro and Business plans offered to Startups. To qualify you need to have raised less than $250 000 in funding and been in business less than 12 months.
  • 50% Lifetime discount to nonprofits keeping it whether you upgrade or downgrade.

Pros

  • Free Plan Available Best For Beginners up 2 000 contacts and 8 000 emails/month.
  • Video Tutorials on How To use the platform are available.
  • 14 Day Trial Available for monthly plans.
  • Customised Enterprise Plan available by Contacting Sales.

Cons

  • Full features unlock on the business plan.

Conclusion:

Autopilot Features Are:

  • Email Marketing increase engagement with email marketing by sending branded and personalised emails that reach your customer's inbox. 
  • A/B test subject lines, time, day, and content that leads to higher opens, clicks, and conversions.
  • Customer Journeys built using customer journey builder. It enables you to create entire customer journeys with the visual journey builder.
  • Customer Data Platform allows you to unify your customer, transactional and behavioural data and deliver personalised experience.
  • SMS Marketing you can send personalised automated SMS, add tags based on context. Show content like abandoned cart items. Use pop ups, QR codes, opt in keywords, and checkout prompts to grow your SMS Subscribers.
  • Pop-ups and Forms makes growing either email or SMS subscribers easy by designing engaging forms, pop-ups, spin wheels, surveys, and much more.
  • Dashboards come with TV mode enabling you to put all your metrics on the big screen. They are designed for every use case and help you make sense of the most important metrics all on one page.
  • Reports and Analytics you can create reports using this business intelligence solution that span customer, transactional and behavioural data across your customer data platform(CDP)
  • Data Sources Unlock a complete solution when you connect all your customer data to your customer data platform (CDP) using integrations.
  • Autopilot AI enables you to create highly engaging emails by writing subject lines that increase email open rates and are relevant from AI email subject line suggestions. Write SMS messages that are engaging using AI SMS suggestions. 
  • Security and Privacy this feature will help small and large enterprises to be GDPR, SOC2*, and CCPA compliant. Set user roles and permissions for your team to keep your account secure.     With two-factor authentication using authentication apps or SMS verification.
  • Omnisend is an omnichannel marketing automation platform. Meaning you can send e-commerce tailored SMS and email marketing messages. 
  • With a mission is to help e-commerce businesses make their marketing relevant by sending personalised messages to the right person, at the right time, using the right channel. 
  • This gives marketers the power to rise above promotional noise and achieve better results.
  • While shoppers receive tailored messaging and a unique online shopping experience.
  • Integrates with top e-commerce platforms like Shopify, Shopify Plus, BigCommerce, WooCommerce, and more.

Pros

  • Free Plan available Best for Beginners. Reach up to 250 contacts, 500 emails/month, up to 60 SMS, and 500 Web Push. 
  • Generous Features on the Free Plan compared to other autoresponders.
  • Free SMS Credits on the Pro Plan.
  • 24/7 Support is available via chat or email on any Plan.
  • Onboarding Videos are available under Support.

Cons

  • Advanced reporting is available only to Pro Plan Users.
  • Forms required to carry Omnisend Branding badge on a Free plan. 

Conclusion:

Omnisend's Features Are:

  • Email Marketing you can create personalised campaigns fast using email templates and email builder, without coding and boring editing.
  • Marketing Automation allows you to drive sales on autopilot across multiple channels by sending automated email and SMS created using automation editor and pre-built workflows.
  • SMS you can reach a global audience because Omnisend supports all country codes for SMS by sending automated personalised or one-off campaigns. SMS can be combined with email and push notifications into a single automated workflow.
  • Web Push Notifications automated workflows push notifications allow you to instantly retarget your store visitors. For example push for cart abandonment, push for browser abandonment and push for transactional messages.
  • Popups and Forms Capture and convert store visitors using built-in signup forms to grow your list like Popups, landing pages, Wheel of Fortune, and signup boxes.
  • Reports this helps you understand and make use of your data. There is a sales dashboard, performance reports, advanced reporting, and form reports.
  • Segmentation allows businesses to improve their targeting by sending personalised messages based on shopping behaviour, customer lifecycle, and engagement all by using an intuitive segment builder. 
  • Audience Sync For Ads this tool allows you to retarget your contacts on Facebook and Google just by using their email addresses and not cookies.

EasySendy Overview

  • EasySendy is an internet marketing platform designed for small businesses.
  • You can launch various campaigns like emails, SMS, Facebook messenger, automated drip email campaigns, and social campaigns for all top social media platforms.
  • They offer advanced marketing automation features, transactional email delivery, API, and all-in-one CRM to manage your customers and teams on the EasySendy app.
  • EasySendy-comes with a choice of two plans being EasySendy Pro which allows you to send emails to up to 2 000 subscribers For Free and EasySendy Drip allows you to send emails to up to 1 000 subscribers For Free.
  • It is for online gig creators for example podcasters, bloggers, vloggers, business coaches, YouTubers, writers, authors,  cryptocurrency, indie hackers, music industry, schools, and affiliates.

Pros

  • 20% Discount for Non-profit organisations is available.
  • Free Plans Available Best For Beginners
  • Free Callback Feature is available 24/7
  • 2 months Free on Yearly Plans
  • Getting started support is available.

Cons

  • Live Chat Support is limited to Office Hours Only.
  • Full Features unlock on EasySendy Drip plan like autoresponder and more.
  • As your list grows they upgrade automatically for you.

Conclusion:

EasySendy Features Are:

Integrations with e-commerce platforms like Magento, Prestashop, WooCommerce, Shopify, and BigCommerce. CMS like WordPress, Digital Advertising like Facebook custom audiences and Facebook Lead Ads, API and Webhook, and many more.


Add-Ons are Email Verification, SMS Campaigns, and Facebook Messenger Campaign Features.


Reporting this feature allows you to view live engagement reports, opens by hour reports, opens by the device. All these reports are password protected and you can share and export.

Email Delivery Management like time-warp email delivery, multiple delivery server routing, SPF, DKIM, DMARC Record Implementation, and Delivery IP Management.


Website Engagement Pops like Returning Visitor Recognition, Web Pop Messages, Video web pops, quick social subscribe buttons, inline web pop subscription box, and thanksgiving web pop builder.
Email Campaign management this feature allows you to run event-based campaigns, geo-location campaigns, basic drip campaigns, RSS email campaigns using responsive email templates, and a simple drag and drop email editor.

Create behaviour-based email follow-up automations, behaviour-based list management automation, follow-up email autoresponder, and A/B Test email campaigns.

There is a lead magnet builder and subscriber engagement scoring. 


Please Note autoresponder and automation are only available on EasySendy Drip Plan.


Form and Subscriber List Management there is a consent checkbox for GDPR Compliance.

Suppression list management, subscriber re-engagement campaign, list hygiene and cleaning, list management and segments, on exit and on scroll pop-up forms, customisable subscriber website forms, drag and drop subscriber web pop form builder, and 250+ web subscriber form templates.


Some of these features are available on the EasySendy Drip plan.

Birdsend Overview

  • Birdsend is an email marketing tool for content creators with high email open rates, unlimited email sends, and huge savings every month compared to similar tools.
  • It is an autoresponder best for Independent Content Creators for example a YouTuber, a Blogger, a Course Creator, and a Podcaster.
  • Pricing is based on the number of contacts and there's custom pricing available.

Birdsend offers three guarantees and they are:

  1. Email income booster means if there is no increase in revenue from emails you send. You get a 100% refund within 24 business hours.
  2. Grandfathered Pricing for every contact level tier guarantee meaning you will be locked in at your current price for every level tier as long as you remain an active paid subscriber to Birdsend.
  3. Their "Don't Like It for Any Reason" guarantee if you let them know within 30 days you get refunded in full within 24 business hours.

Pros

  • Discount offered when you pay yearly and you get 15 months for the price of 12. 
  • Birdsend offers free migration of contacts, sequences, emails, automation, forms, and more.
  • 30 days 100% refunds within 24 business hours guarantees are available.

Cons

  • No Free Plan is available, you get 7 days Free Trial.
  • If you go over your contacts limit they automatically put you up to the next level plan.
  • No clear onboarding.

Conclusion:

Birdsend Features Are:
Email Marketing this tool makes setting up campaigns and automations super fast.
Built with 1 click mindset

  • 1-click resend to unopens
  • 1-click A/B test
  • 1-click segment saving and loading

Unlimited Custom Sending Domains

  • Unlimited sending personas both name and email which means 1 account can be used for multiple businesses.
  • Unlimited custom sending domains/ SPF and DKIM(Only for Advanced Users)

Drip Campaigns/Sequences you are able to edit workflows in a single window.

  • One-time and RSS broadcasts

Tagging and Segmentation this feature allows you to click  the tag or segment the current view to segment contacts based on their interest and behaviour.


Migration is free and any size list, subscribers, tags, emails, automation, forms, etc


No integration means you do not need third-party tools to track your earnings.

  • Earnings attribution for example attributes a specific campaign.
  • Ability to know subscriber's Lifetime Value and Average Lifetime Value

Madmimi Overview

  • Madmimi- is a simple email marketing platform that makes it easy and fun to create, send, share and track email newsletters.

Pros

  • A plus for  deliverability.
  • It does not depend on your internet connection to send emails.
  • Track Engagement
    Easy Integrations with CRMs, Social Networks, and more.
  • Offers Help with Design 
  • A choice of Basic @ $10, Pro@ $42, Silver@ $199, Gold @ $1049 and Custom plans all charged per month are available.
  • Getting Started Found Under Help Section.

Cons

  • No Free Plan is available
  • Restricted industries like affiliate marketing, work from home, making money online, MLM, and many more. Check Prohibited use here.

Conclusion:

Madmimi Features are:

Create, Send and Connect lets you design mobile-friendly emails using styles and modules.

You can save your customised styles or duplicate your work so you never lose your original design.
List Management features:

  • Are found all on one page and makes it easier to manage with automated suppression of bounces and unsubscribes, unlimited lists, segmentation, etc
  • The ability to choose how you can add subscribers be it individually, CSV files, or pasting them from your spreadsheet.
  • While the system recognises addresses and removes duplicates, bounced emails, or unsubscribes automatically.
  • You can grow your list using easily customisable forms that you can install on your website. Segment your subscribers for increased targeting.
  • Schedule customised welcome messages.

Reports and Tracking:

  • Get real-time results with Mad Mimi's real-time tracking.
  • So you know who opened, clicked, and forwarded your promotion. Any unsubscribes and bounced emails.

Delivery and Security

  • They use SSL to keep information safe and secure during transactions.
  • Also, they have a healthy relationship with ISPs together with up-to-date authentication tools that ensure promotions reach your subscribers. Like DKIM, SPF records, Sender ID, multiple IPs, and feedback loops.

Integrations and Addons:

  • With Etsy, SurveyMonkey, MailerAPI, Drip Campaigns, Social Links, Facebook Signup, Salesforce, Zoho CRM, FreshBooks, Batchbook, Stats Sharing, Highrise, Custom Domain, Multi-User, Google Analytics, RSS to Email, Promotion Tweaks, Display Names, Webforms, and Signup IPs and much more.

iContact Overview

  • It is the easiest email marketing platform for building and sending email newsletters.
  • iContact is a best-in-class for automation and email marketing solutions.
  • Best for high-volume senders, nonprofit organisation, small and medium businesses new to email, and professional marketers. 
  • iContact has a choice of 2 plans and they are the Free Plan allowing you to have up to 500 contacts and 2 000 email sends per month. 
  • And the Premium plan is priced @ $20/month up to 1 500 contacts and then priced according to the number of contacts you thereafter.
  • There is provision for high volume email sends with more than 50 000 contacts. 
  • Salesforce account holders can create and send emails directly and within iContact's native app. Plans start @ $99/month.

Pros

  • Free Plan Available Best For Beginners up to 500 contacts and 2 000 email sends per month.
  • Getting Started Video Tutorials Are Available.
  • 20% Discount for NonProfit Organisations.

Cons

  • Full features unlock on the Advanced Plan.

Conclusion:

iContact's Features Are:

  • Bulk email campaigns allow you to import contacts, design and send email campaigns without knowing how to code.
  • Scheduled Emails sent out on specific dates and times from birthday to payment reminders.
  • Email Automation based on conditions and custom engagement rules.
  • Re-engagement emails to bring back lost and disengaged customers without setting up manual lists.
  • Email Autoresponders sends customised emails when a contact subscribes and welcome greetings to your business.
  • Triggered emails are sent out based on preset conditions and engagement events for example opens, clicks, and landing page visits.
  • Email Templates so you can build fast or start from scratch using layouts that allow creating designs perfect for your brand.
  • Personalisation allows you to send emails with relevant information, custom data, and at times suitable for your customers.
  • Segmentation allow you to create segments based on contact information and past engagement with your email campaigns and landing pages.
  • Custom fields use information unique to your business and further personalise your emails.
  • Landing Pages design and publish, using drag and drop builder to create a unique space for your brand.
  • Subscription Forms help to grow your audience and can be customised, easy to embed on your landing page or share on social media.
  • Custom API allows you to sync other tools and services.
  • Integrations-with 100 plus apps and software like Shopify, PayPal, SurveyMonkey, Salesforce, etc
  • Reporting and Testing lets you know what is working with campaign reports, landing page analytics, and A/B Testing.
  • Email Octopus's mission is to help anyone with an audience grow by providing email marketing that is simple, intuitive, and of better value.
  • It is for bloggers, self-published authors, charities, online stores,  affiliates, cryptocurrency, Indie hackers, the music industry, schools, and small businesses.
  • Comes in a choice of two price plans that are Free plan up to 2 500 subscribers and 10 000 emails per month and a Pro plan.

Pros

  • Free Plan is available Best For Beginners.
  • 20% Lifetime Discount for NonProfits.