How Much is Aweber Pricing And Is it Affordable in 2024?

By Sibusisiwe Musevenzi

December 18, 2023

I help you navigate email autoresponders with ease.

In this blog post, you will uncover how much is AWeber pricing and if it is affordable in 2024.

What to expect…

We will cover AWeber's 2024 pricing and features, including plans such as Free, Lite, Plus, and Unlimited.

It emphasizes the limitations and benefits of each plan, ranging from subscriber caps to advanced analytics. 

The post will explore AWeber's capabilities in list building, segmentation, and reporting, as well as highlight features like landing pages, e-commerce, and web push notifications.

Additionally, I will touch on integrations, team management options, and the platform's robust customer support services.

This post aims to serve as a comprehensive guide and AWeber review for those considering AWeber for their email marketing needs.

What is AWeber?

  • So a brief overview of what AWeber email marketing software is, it was designed for small businesses and entrepreneurs so that they can make an impact. 
  • They are a people-first company which means they appreciate their differences in personalities and talents. 
  • It is made up of engineers product people marketers and problem solvers who like cycling, home beer brewing, and are parents and also friends. 
  • Hence, this company makes it affordable for small businesses because they work from home which means they pass on savings to their customers.

Now that you are aware of who AWeber is, we should consider why you should choose them based on their pricing as an email marketing service for your business.

Key features offered by AWeber 

Keep in mind that additional features may be introduced, and it's always a good idea to check the official AWeber website for the most up-to-date information:

Email Marketing:

  • Create and send newsletters.
  • Use a drag-and-drop email builder.
  • Design HTML emails.


  • Set up email automations.
  • Conduct email split testing (A/B testing).
  • Implement behavioral automation.


  • Tagging and segmenting subscribers.
  • Send emails to basic and custom segments.

Landing Pages:

  • Create landing pages for campaigns.
  • Use templates for various goals.
  • Add multimedia elements, including videos.

List Building:

  • Utilise sign-up forms, including WordPress integration.
  • Conduct split testing on sign-up forms.

Reporting and Analytics:

  • Access subscriber and message analytics.
  • View advanced message analytics on higher-tier plans.
  • Track webpage visits and email source tracking.


  • Sell products and services.
  • Create subscriptions and payment plans.
  • Track sales and use purchase tags.


  • Integrate with various platforms, including Facebook, PayPal, WordPress, Shopify, and more.

Web Push Notifications:

  • Send web push notifications.
  • Collect and analyze subscriber data.

Team and Account Management:

  • Manage teams with varying user limits based on the plan.

Customer Support:

  • 24/7 support via chat, email, and phone.
  • Priority support for higher-tier plans.

AI Features:

  • AI-assisted email creation for enhanced creativity.

Free Migration:

  • Transfer from other email marketing software to AWeber.

Please note that the availability of features can vary depending on the specific plan you choose. 

Additionally, new features may be introduced or existing features may be updated over time.

How much is Aweber?

Let’s explore AWeber's 2024 pricing, a widely-used email marketing tool, that offers various plans—Free, Lite, Plus, and Unlimited.

Understanding AWeber's Pricing Tiers...

  • Payment options include monthly or annual, with costs dependent on subscriber count. 
  • Aweber's free plan provides limited features at no cost, while the Lite plan is $14.99/month, Plus is $29.99/month, and the Unlimited plan is $899/month.
  • The Free plan limits you to 500 subscribers and restricted features, suitable for beginners.
  • The number of subscribers for lite, plus, and unlimited plans is unlimited.
  • Sign-up is free and there is also a free trial, no credit card is required.
  • Fees are monthly and calculated based on your total subscriber count.

For businesses with 100,000+ subscribers, contact AWeber at +18772932371. 

The free AWeber plan offers:

  • Up to 500 subscribers for your email list.
  •  A monthly limit of 3,000 emails.
  •  Creation of 1 mailing list and 1 landing page.
  •  Capability for 1 email automation.
  •  Management by a single user.

Free plan users can utilise email marketing tools including a drag-and-drop email builder, HTML emails, email templates, AMP emails, RSS to email, and a hosted broadcast archive.


Click to play

Overview of AWeber's pricing plans and Usage

Below is a condensed table showing usage limits, including subscribers, emails, profiles, landing pages, email automation, users, and save/send segments.

How Much is Aweber Pricing And Is it Affordable in 2023?

To find the most accurate and up-to-date information on any current discounts or promotions offered by AWeber, I recommend visiting the official AWeber website or contacting their customer support directly.

They typically announce promotions, discounts, or special offers on their website or through promotional emails.

How to signup for AWeber free plan, you can watch this tutorial for beginners below...

For your further reading, you can find this blog post titled: Detailed And Honest AWeber Review-Is there A Free Version?

Highlighting differences between the plans

For email marketing, each plan in AWeber provides different features.

Below is a table outlining the accessible and restricted features based on whether you're on the Free, Lite, Plus, or Unlimited plan.

AWeber allows you to create and send newsletters, use the drag-and-drop email builder, and engage in HTML and dynamic content emails.

Additional features...

Include hosted broadcast archives, thousands of professional images, email templates, automations, importing shared campaigns, A/B testing, behavioural automation, branded click tracking links, and the option to remove AWeber branding (available in Plus and Unlimited plans).

The detailed delivery reporting feature is exclusive to Plus and Unlimited plans.

On the Free plan, you can only perform one email automation, while the Lite plan allows for three email automations.

One of AWeber's main features is landing pages.

  • On the Free plan, you're limited to one landing page, while the Lite plan allows for three. However, the Plus and Unlimited plans offer unlimited landing pages, providing flexibility for selling products and services.
  • These landing pages can be built using templates tailored to various goals, with access to a library of professional images.
  • AWeber's landing page capabilities extend to video landing pages, integration with Google Analytics, domain purchase and connection, and Facebook pixel tracking.
  • The removal of AWeber branding is exclusive to the Unlimited and Plus plans.

Below is a condensed summary of the features associated with landing pages in AWeber.

Email marketing revolves around building an email list, and AWeber facilitates this process.

A key feature is the use of sign-up forms, either through a WordPress plugin or by conducting split testing.

However, note that the split testing function is unavailable on the Free plan. 

Below is a condensed list detailing the list-building access provided by each pricing plan.

In AWeber, segmentation is a crucial email marketing tool for ensuring precise messaging to the right audience. 

  • Tagging is a feature that allows you to assign business-relevant tags to your subscribers.
  • While Free plan users can send emails to basic segments only, Lite plan users can save and send to custom segments (limited to 1).
  • The Plus and Unlimited plans offer unlimited segmentation and tagging capabilities.
  • Notably, customisation of segments is unavailable for Free plan users.

Find below a condensed view of the above information about segmentation.

Another crucial feature is the ability to access reports, providing insights into sent messages and their performance. 

  • For Free plan users, simple subscriber and message analytics are available.
  • Lite paid plan users can access advanced message analytics in addition to simple analytics.
  • Plus and Unlimited plan users enjoy a comprehensive set of features, including simple and advanced subscriber and message analytics, advanced audience and account analytics, as well as webpage and email sales tracking.

A condensed summary of AWeber's reporting features is provided below.

AWeber offers a seamless e-commerce feature for users, allowing the selling of products and services, and creating subscriptions, and payment plans.

This feature is available across all plans. Users can engage in sales tracking, create purchase tags, and benefit from low transaction fees—1% for the Free and Lite plans, and 0.6% for the Plus and Unlimited plans.

The significance of these fees is noteworthy.

For a concise overview of AWeber e-commerce, refer to the condensed table below.

Team/Account Management

  • AWeber enables team or account management, and the number of users with this capability depends on the plan.
  • The Free plan allows only one user for account management, while the Lite plan permits three users.
  • For the Plus and Unlimited plans, there is no limit, allowing any number of team members or account managers.

This email marketing solution offers web push notifications as a feature, and the functionality varies based on your plan.

  • Unlimited and Plus plans have no limits; you can conduct analytics, send messages, and collect subscribers without restrictions.
  • On Lite and Free plans, subscriber collection and message sending are capped at 50,000 web push notifications each.

However, you still have access to analytics similar to other plans.

For visual reference, a table summarising the above details is provided below.

An invaluable feature of AWeber is integration, enabling seamless connections with various platforms.

  • Whether it's Facebook for marketing, PayPal for transactions, or WordPress for blogging, AWeber offers integration.
  • The platform supports numerous integrations, including Shopify, WooCommerce, and over a hundred others.

Refer to the table below for a visual representation of the mentioned integrations.

AWeber provides 24/7 support via chat, email, and phone, along with free migration and personalized account management exclusively for Unlimited plan users.

  • Free plan users have access to chat and email support, while Lite plan users have support through chat, email, and phone.
  • Plus plan users enjoy priority support across channels and free migration.
  • Unlimited plan users receive priority support, free migration, and personalized account management.

Below, find a table outlining 24/7 Live Support availability across various price plans.

  • These features define AWeber's offerings, shedding light on its pricing structure across different plans. Consider AWeber if you're looking for a platform that constantly adds new features, including AI assistance for email creation.
  • The AI features help unblock creative barriers and enhance overall creativity, seamlessly integrated into AWeber.

Tips for Maximizing Value

Maximize value with AWeber by starting on the free plan to test nearly all features, except a few.

Additionally, consider paying annually to benefit from discounts—two key tips for optimizing your use of the Aweber email marketing tool.

In this analysis, we'll compare AWeber's pricing with its competitors to help you make an informed decision for your email marketing needs.

AWeber Pricing Overview:

  • AWeber offers a tiered pricing structure with plans such as Free, Lite, Plus, and Unlimited.
  • The Free plan caters to beginners, providing limited features and accommodating up to 500 subscribers.
  • Lite, Plus, and Unlimited plans offer advanced features, scalability, and customization options based on your business requirements.

Comparing AWeber with Competitors




Constant Contact





Campaign Monitor

Benchmark Email


Competitive, especially for growing lists

May be more expensive for smaller lists

May be less competitive for larger lists


Can be expensive for mid-sized lists

Simple & Cost-effective (SMBs)

Free plan available (Basic needs)



Target Audience


SMBs (Broader marketing focus)



Less beginner-friendly (SMBs)


Bloggers & Content Creators

SMBs & Enterprises

SMBs & Enterprises

Ease of Use

User-friendly interface

More complex features



Less user-friendly

Easy to Use

Easy to Use



Segmentation & Automation

Strong features










Ease of use, Customer Support

Broad marketing services



User Interface (Beginners)

Simplicity & Cost-effectiveness

Bloggers & Content Creators

Visual Appeal

Drag-and-Drop builder, Automation

AWeber's pricing aligns competitively with industry standards, offering scalability and features catering to various business sizes.

The choice between AWeber and its competitors ultimately depends on your specific needs, budget considerations, and the level of features and support required for your email marketing strategy. 

Each platform has its unique strengths, so it's essential to evaluate them based on your requirements.

faq- AWeber Pricing in 2024

What are the different pricing plans offered by AWeber in 2024?

AWeber provides a range of plans, including Free, Lite, Plus, and Unlimited, each catering to varying business needs.

What features are included in the Free plan?

The Free plan is designed for beginners and offers basic features with limitations on the number of subscribers.

How does AWeber's Lite plan differ from the Free plan?

The Lite plan provides additional features and scalability, making it suitable for businesses with growing subscriber lists.

Are there any limitations on the Plus and Unlimited plans?

While Plus and Unlimited plans offer advanced features, they come with different subscriber thresholds and additional functionalities.

How does AWeber's pricing compare with competitors in 2024?

AWeber's pricing is competitive, providing scalability and features that align with industry standards. A comparison with competitors is available in our blog post.

Is AWeber's pricing affordable for small businesses?

AWeber offers a Free plan suitable for small businesses, and the Lite plan provides cost-effective options for those with budget considerations.

What additional features does AWeber offer apart from basic email marketing?

AWeber offers features such as landing pages, e-commerce integration, web push notifications, and detailed analytics to enhance your email marketing strategy.

Can I customise my plan based on the specific needs of my business?

Yes, AWeber's tiered plans allow you to choose features and subscriber limits based on your business requirements.

Is there a trial period available to test AWeber's features before committing to a plan?

AWeber typically offers a free trial period, allowing users to explore the platform's features before making a commitment.

How can I contact AWeber's customer support if I have further questions?

AWeber provides 24/7 customer support via chat, email, and phone. The level of support varies based on your plan, with priority support for higher-tier plans.


  • AWeber's pricing structure for 2024 offers a range of plans catering to diverse needs. 
  • The affordability factor depends on your business requirements and the features essential to your email marketing strategy. 
  • With varying options such as Free, Lite, Plus, and Unlimited plans, businesses can choose a suitable package based on their subscriber count and desired functionalities. 
  • Consideration of the features, limitations, and scalability of each plan is crucial in determining the affordability of AWeber for your specific needs. 

Overall, AWeber provides a flexible pricing model, enabling businesses to access comprehensive email marketing solutions tailored to their budget and objectives in 2024.

Thank you for taking the time to explore our blog post on AWeber's 2024 pricing.

I appreciate your interest in understanding the nuances of our offerings and hope that the information provided has been valuable to you.

Should you have any further questions or need additional clarification, please don't hesitate to reach out.

Your engagement and feedback are crucial to us, and I look forward to continuing to provide relevant and insightful content for your needs.

Once again, thank you for being a part of my community, and I hope to welcome you back for more informative content in the future.

Sibusisiwe Musevenzi

Sibusisiwe is a mum and blogger with over 7 years of digital marketing experience, I centre my content around articles on email marketing autoresponders, hacks, and tips to enhance online business growth. I strongly advocate for the potential of email marketing to establish genuine connections and propel business success, and I am dedicated to sharing valuable insights and practical tips on my blog. Visit my "About Me" to learn more.

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