How Much Does Getresponse Cost In 2024 {Pricing Guide}

By Sibusisiwe Musevenzi

January 22, 2024

I help you navigate email autoresponders with ease.

Are you new to email marketing with GetResponse? And you are wondering, "How much does GetResponse cost?" 

In this blog post, I will show you the pricing plans of this all-in-one email marketing service, providing insights into the investment required for unlocking its powerful marketing features.

Why Choose GetResponse

  • GetResponse is an all-in-one versatile online marketing platform with a primary focus on email marketing.
  • When considering GetResponse pricing, it's important to evaluate the features and benefits it offers.
  • This will help you determine if it aligns with your business goals and budget.
  • By selecting a reliable email software like GetResponse, you can ensure that your emails are delivered successfully and reach your intended recipients' inbox rather than being marked as spam.
  • This email marketing software provides businesses with tools for creating, managing, and optimising email campaigns, along with features like automation, landing page creation, webinars, analytics, CRM, integration capabilities, responsive design, and A/B testing.
  • The cost of email marketing can vary depending on factors such as the size of your subscriber list and the level of customisation you require.

Choosing the right email service provider goes beyond just considering the cost.

It's important to assess other factors such as deliverability rates, automation capabilities, segmentation options, and customer support.

Importance of email marketing for businesses

  • Email marketing has become an essential tool for businesses looking to reach their target audience effectively.
  • It allows you to connect with potential customers, build relationships, and drive conversions.
  • Email marketing is important for businesses as it enables direct communication with a targeted audience, fosters customer engagement, builds brand loyalty, drives sales conversions, and provides a measurable and cost-effective marketing channel.
  • However, in order to make the most out of your email marketing efforts, it is crucial to choose the right email service provider.

In this occasion your option is GetResponse.

GetResponse Cost

 Coming up is a condensed look of GetResponse Pricing Plans...

GetResponse Cost
  • GetResponse provides flexible pricing plans that cater to different business needs.
  • With tailored pricing plans, GetResponse offers a user-friendly solution suitable for businesses of all sizes, providing a one-stop platform for efficient and effective online marketing.
  • GetResponse offers various pricing plans to meet diverse needs, aiming to provide marketers with a comprehensive and user-friendly solution that integrates multiple aspects of online marketing.
  • There is an email marketing plan, and their most popular plan is the marketing automation plan, e-commerce marketing plans, and Getresponse max plan. There is also custom pricing in Getresponse also called the enterprise plan.

GetResponse is designed for businesses of all sizes from affiliate marketers to small businesses and non-profit organizations also known as NGOs.

Let me delve deeper into what different sized business can benefit from having a GetResponse account.

GetResponse is used by businesses of all sizes, including:

  • Small businesses: GetResponse is a great option for small businesses that are looking for an affordable and easy-to-use email marketing platform.
  • The platform offers a variety of features that are designed to help small businesses grow their business, including email marketing automation, email templates, and reporting tools.
  • Medium-sized businesses: GetResponse is also a great option for medium-sized businesses that are looking for a more robust email marketing platform.
  • The platform offers a variety of features that are designed to help medium-sized businesses grow their business, including email marketing automation, email templates, and reporting tools.
  • Larger businesses: GetResponse is a great option for large businesses that are looking for a powerful and scalable email marketing platform.
  • The platform offers a variety of features that are designed to help large businesses grow their business, including email marketing automation, email templates, and reporting tools.

GetResponse Free Plan

Now, let's take a look at the GetResponse Free shown in the image below…

  • The basic plan allows you to build a mailing list of up to 500 email addresses.
  • In other words, the number of contacts in your email list can be up to 500.
  • This plan is not only for email marketers on a tight budget because you can get your business online for free using basic features.
  • You can sign up without a credit card using just your email and have a feel of the all-in-one platform on a free trial that lasts for up to 30 days.
  • This enables you to decide which plan to choose.

Moving on to what you can expect from each price plan.

GetResponse Features and Pricing Plans

Email Marketing features and pricing continued...

Now on to Automation Features and Pricing plans as shown below...

Automation features and pricing plans continued below...

Continued is Platform & Support and List Management as shown below...

List management features and pricing plans as well as Segmentation is continued below... 

Moving on to Website Builder Features and Pricing plans

Website Builder continued and Landing pages Features and pricing plans as shown below...

Landing Pages and Ecommerce features and pricing plan continued below...

Ecommerce tools, transactional emails, and forms and popups features and pricing plans are as below...

Continued is forms and popups, webinars and web push notification features and pricing plans.

Continued below is Web push notification and GetResponse chats features and pricing plans...

Next up is Conversion funnels, paid ads, and SMS marketing features and pricing plans...

Continued is SMS marketing, analytics and integration features and pricing plans.

Finally, continued is integrations followed by mobile apps features and pricing plans...

By selecting GetResponse, it gives you many advantages due to its broad email marketing features, including customisable templates, marketing automation, high-converting landing pages, webinar hosting, robust analytics, CRM capabilities, seamless integration with third-party tools, responsive design, and A/B testing.

By following this link you will learn more about GetResponse Pricing

Determining Your Email Marketing Needs and Selecting the Right GetResponse Plan

  • When it comes to email marketing, it's crucial to understand your specific requirements in order to make an informed decision. 
  • Choosing the right plan for your business can greatly impact the success of your email campaigns.
  • Determining a budget for email marketing software is essential for effective planning.
  • GetResponse, offers a range of plans tailored to meet different needs and budgets. Whether you're just starting out or looking to scale up your email marketing efforts, it has a plan that suits you.
  • By carefully assessing your email marketing needs, you can identify key features and functionalities that are important for achieving your goals.
  • Consider factors such as list size, automation capabilities, A/B testing options, and integrations with other tools or platforms.
  • Understanding your budget constraints will help narrow down the available options. Our plans are designed with flexibility in mind so that you can choose what works best for you without breaking the bank.
  • Remember that selecting the right GetResponse plan is not only about finding one that meets your current needs but also allows room for growth in the future.
  • As your business evolves and expands its reach, having a scalable solution like GetResponse ensures seamless transitions without any disruptions to your email marketing strategy.

Choosing the right email marketing service provider is a crucial decision for the success of your email marketing campaigns.

Here's a guide on factors to consider when selecting an email marketing service provider:

Features and Functionality:

Evaluate the features offered by each service provider. Consider essential functionalities such as list management, automation capabilities, A/B testing, analytics, and integration options with other tools and platforms.

Pricing Structure:

Understand the pricing structure of each service provider. Compare pricing plans based on your current needs and potential future growth. Look for providers that offer scalable plans and transparent pricing without hidden fees.

Ease of Use:

Opt for a user-friendly platform that allows you to easily navigate and execute tasks. A well-designed interface can save time and reduce the learning curve for you and your team.

Email Deliverability:

High deliverability rates are crucial for ensuring that your emails reach your subscribers' inboxes. Choose a service provider with a strong reputation for email deliverability and a track record of minimising spam.

Integration Options:

Ensure that the email marketing platform integrates seamlessly with your existing tools and software, such as customer relationship management (CRM) systems, e-commerce platforms, and analytics tools. Integration streamlines your workflow and enhances data synchronisation.

Customer Support:

Consider the level of customer support provided by the email marketing service. Look for platforms that offer responsive customer support through various channels like live chat, email, or phone. Check user reviews for insights into the quality of customer support.

Trial Period or Demo:

Many email marketing providers offer a trial period or demo. Take advantage of these opportunities to explore the platform's features and functionality firsthand. This allows you to assess whether the platform meets your specific needs.

Templates and Design Options:

Assess the variety and quality of email templates provided by the service. Look for customizable templates that align with your brand and allow for easy design modifications. Some platforms also offer a drag-and-drop editor for creating visually appealing emails.

Automation and Workflow Capabilities:

Automation is a key feature for saving time and executing targeted campaigns. Check if the service provider supports automation features such as drip campaigns, autoresponders, and triggered emails based on user actions.

Analytics and Reporting:

Robust analytics are essential for measuring the success of your campaigns. Evaluate the reporting capabilities of the platform, including metrics like open rates, click-through rates, conversion tracking, and subscriber engagement.


Choose a provider that can grow with your business. Assess whether the platform can handle an increase in the number of subscribers and the complexity of your campaigns as your business expands.

Security and Compliance:

Ensure that the email marketing service complies with data protection regulations such as GDPR. Verify the security measures in place to protect your data and your subscribers' information.

You should also research the reputation of each service provider by reading user reviews, testimonials, and case studies. Pay attention to the experiences of businesses similar to yours to gauge the platform's suitability.

By carefully considering these factors, you can choose an email marketing service provider that aligns with your business goals and provides the necessary tools for effective email campaigns.

  • So take some time to evaluate what you truly need from an email marketing software provider and explore our range of plans. We're here to assist you every step of the way in making an informed decision that will drive results for your business.
  • Choosing the right email marketing platform is crucial for businesses because it directly impacts the effectiveness of communication with the audience.
  • The right platform facilitates targeted and personalised campaigns, ensures deliverability, provides analytics for informed decision-making, supports automation for efficiency, and offers scalability as business needs evolve.
  • Remember that a well-chosen email marketing platform is integral to building and maintaining customer relationships, optimising engagement, and achieving overall marketing goals.

Ways to maximise your Retun on Investment(ROI)

If you are also looking for ways to maximise your Return on Investment (ROI) with GetResponse's cost-effective plans?

Look no further! I have compiled some valuable tips that will help you optimise your email marketing ROI with GetResponse plans.

  • Before diving into any marketing campaign, it is crucial to clearly define your goals. Whether you want to increase sales, generate leads, or build brand awareness, having a clear objective will guide your strategy and help measure the success of your efforts.
  • One-size-fits-all emails rarely yield high ROI. By segmenting your audience based on their interests, demographics, or purchasing behavior, you can send targeted messages that resonate with each group. This personalized approach increases engagement and drives better results.
  • The subject line is the first thing recipients see in their inbox. Make it attention-grabbing and compelling enough to entice them to open the email. A well-crafted subject line can significantly improve open rates and ultimately boost ROI.
  • Once recipients open your email, make sure the content is engaging and relevant to their needs or interests. Use persuasive language, captivating visuals, and concise copywriting techniques to keep readers hooked from start to finish.
  • Every email should have a clear call-to-action that directs readers towards the desired action – whether it's making a purchase or signing up for a webinar. Ensure that CTAs are prominent, visually appealing, and easy to click on both desktop and mobile devices.
  • To truly optimize your ROI with GetResponse plans, regularly monitor key performance metrics such as open rates, click-through rates (CTR), conversion rates, and unsubscribe rates. Analyzing these metrics will provide insights into what works best for your audience so you can refine future campaigns accordingly.

By implementing these tips, you can leverage GetResponse's cost-effective plans to their fullest potential and achieve a higher ROI for your email marketing efforts.

  • Start implementing these strategies today and watch your results soar!
  • Investing in a suitable GetResponse plan is crucial if you want to achieve success in your email marketing campaigns. 
  • With its powerful features and user-friendly interface, GetResponse offers everything you need to effectively manage and optimize your email marketing efforts.
  • By choosing the right plan, you can access advanced automation tools, customizable templates, and detailed analytics that will help you create engaging emails, target the right audience, and track the performance of your campaigns. 
  • This level of sophistication will give you a competitive edge in today's crowded digital landscape.
  • Moreover, GetResponse provides excellent customer support to ensure that you have all the assistance you need along the way.
  • Their team of experts is always ready to answer your questions and provide guidance on how to make the most out of their platform.
  • Investing in a suitable GetResponse plan is an investment in your business's growth. 

It will enable you to reach more customers, increase conversions, and ultimately achieve success with your email marketing campaigns.

Don't miss out on this opportunity – take action now and start reaping the benefits!

Brief comparison of GetResponse with AWeber email marketing tool

So while GetResponse and AWeber are both popular email marketing platforms, each with its own strengths.


Offers a more extensive set of features, including landing pages, webinars, and advanced automation.


Is known for its simplicity and ease of use but may have fewer advanced features compared to GetResponse.


Provides robust automation capabilities, allowing for complex workflows and behavior-triggered responses.


Also supports automation but may not offer the same level of sophistication as GetResponse.


Includes a landing page builder as part of its features.


May have limited or separate options for creating landing pages. 


Has integrated webinar functionality, making it convenient for hosting online events.


Typically does not include built-in webinar features.


Pricing structures vary, but GetResponse may offer more flexible plans and pricing options.


Has been known for its straightforward pricing but that has since changed as you will discover in this article.


Is user-friendly but may have a steeper learning curve due to its wider range of features.


Is often praised for its simplicity and user-friendly interface

Ultimately, the choice between GetResponse and AWeber depends on your specific needs and preferences.

GetResponse may be a better fit for businesses seeking a comprehensive, all-in-one solution.

While AWeber may appeal to those prioritising simplicity and ease of use.

GetResponse Cost for Charities and NGO'S

Availability of discounts or promotions

GetResponse costs can be reduced massively if you take advantage of the following discounts:

  • 18% discount for a 12-month plan
  • 30% discount for a 24 month plan
  • You can get a free custom domain for 1 year with any paid 12-month or 24-month plan.


  • The cost of GetResponse varies based on the chosen plan, offering scalability for businesses of different sizes.
  • Understanding the importance of email marketing is crucial for any business looking to thrive in today's digital landscape. 
  • By choosing a reputable email service provider like GetResponse that offers competitive pricing plans along with advanced features and excellent customer support, you can maximize your return on investment while building strong relationships with your subscribers.
  • The pricing structure reflects the platform's features and capabilities, making it essential for businesses to evaluate their specific needs and budget constraints when considering GetResponse.
  • Ultimately, understanding the cost dynamics enables businesses to make informed decisions and leverage the platform effectively for their email marketing efforts.

I hope this article has answered your question about how much does GetResponse cost?

Thank you, for reading through this post and if you need any help or have comments please reach out.

Sibusisiwe Musevenzi

Sibusisiwe is a mum and blogger with over 7 years of digital marketing experience, I centre my content around articles on email marketing autoresponders, hacks, and tips to enhance online business growth. I strongly advocate for the potential of email marketing to establish genuine connections and propel business success, and I am dedicated to sharing valuable insights and practical tips on my blog. Visit my "About Me" to learn more.

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