Which Is Better Flodesk Vs Convertkit For Email Marketing?

By Sibusisiwe Musevenzi

February 12, 2024

I help you navigate email autoresponders with ease.

Ever wondered which email marketing software is the best Flodesk vs Convertkit ?

This is what I am going to reveal to you in this blog post. 

In the fast-paced realm of digital marketing, the choice between Flodesk and ConvertKit could be your game-changer.

So for a brief background on email marketing...

Of  all digital marketing channels, email marketing using email campaigns reign supreme.

So according to litmus.com

The ROI of email marketing

  • In the Software & Technology industry is $ 36 for every $1 spent.
  • Media, publishing, events, sports,& entertainment is $32 for every $1 spent.
  • Retail, e-commerce,& consumer goods have the biggest ROI of $45 for every $1 spent.

So, choosing the right platform can be a game-changer, and two contenders, Flodesk and Convertkit , have emerged in the spotlight.

Let's dive into my review to explore the nuanced strengths of these email marketing giants, promising to transform your campaigns.

I will dissect their features, ease of use, and pricing, helping you decide which is the ideal match for your email marketing ambitions.

Whether you're a seasoned pro or a newcomer to email marketing, the choice between  Flodesk and ConvertKit  could shape the success of your campaigns...let's uncover which one holds the key to your marketing success.

Now onto Flodesk email service provider...

You can read an in-depth Flodesk review here!

But in the meantime, I will tell you that Flodesk was created to empower any small business owner with an intuitive, design-centric platform.

Flodesk Features or Products you can experience are:

  • Email marketing
  • Sell anything online
  • Email automation
  • Forms to grow your list
  • Manage and segment your audience
  • Analytics you can measure, learn, and grow as online business owners

To make an informed decision for email excellence... read on and let me help you shape your path to your email marketing triumph.

Flodesk Overview

  • Step into the world of Flodesk, where creativity meets simplicity in the realm of email marketing.
  • This platform redefines the email marketing experience with its standout features and visually stunning designs.
  • At the heart of Flodesk is its visual email builder, a game-changer that allows you to craft captivating emails effortlessly.
  • Templates and design options in Flodesk are not just functional; they are a visual feast.
  • Tailor your emails to resonate with your brand, and let the aesthetics elevate your message.
  • The platform is a haven for those who appreciate the impact of design in making a lasting impression on subscribers.
  • Analytics and reporting in Flodesk provide a comprehensive view of your email campaigns.
  • Track performance metrics, uncover insights, and refine your strategy for optimal engagement.

Flodesk ensures that your creative endeavors are not just visually appealing but also backed by data-driven decisions.

Navigating through Flodesk is a delightful experience, making it an ideal choice for those who prioritize an intuitive user interface.

Whether you're a seasoned marketer or new to the email marketing game, Flodesk invites you into a space where your creativity takes center stage.

Flodesk Pricing

You can check Flodesk by signing up without a credit card using the 30-day free trial.

When you decide on the plan you can either pay monthly or annually.

This email marketing service lets you have unlimited subscribers, unlike other platforms where the price is based on the number of email subscribers or email addresses in your email list.

  • The free version allows access to a free link in your bio, which is a great way for your social media marketing.
  • This allows you to have unlimited subscribers.
  • You can do your audience segmentation, have access to analytics, integrations, customer service, and community access and you can export your data using CSV files.
  • You can add email marketing which is $38 per month billed every month. 
  • Or pay $35 per month billed annually as shown in the image below. 
  • Their best choice is a full month's savings when you pay annually.
  • If you decide to add e-commerce you will pay $26 per month billed monthly.
  • And you can access a discount which adds up to 1 month's savings. 
  • That means you pay $24 per month billed annually.

So these are Flodesk's pricing plans, there are no tiers and no limits to the number of subscribers and this makes it one of the most popular email marketing platforms.

Flodesk features per plan

Link in Bio: 

  • I have highlighted some already in Flodesk pricing, however, you can also use personalised links, customise your fonts and domains and use their world-class templates.

Email marketing: 

You have access to all features from Link in Bio and:

  • You can use different types of forms for building your email list and attracting new subscribers they are Popup forms, embedded forms, hosted forms, and landing pages.
  • Apart from sending unlimited emails, you have API access, an email scheduler, send time optimiser, resend to un-opens, workflow automation, personalisation fields, and custom layouts of email templates to build beautiful emails.

Email and Checkout:

This plan gives you access to all features found in Link in Bio and email marketing.

  • The e-commerce features you have access to are: unlimited sales pages, payment processing, checkout flows, upsells& bonus offers, discount codes, online payments, and instant deliveries.

Flodesk isn't just an email marketing platform, it's a canvas for your creative expressions.

Now you can simplify your email marketing without compromising on aesthetics and impact. 

You can now explore Flodesk offers and transform your campaigns into visually stunning, high-performing masterpieces.

Let me, now show you what Convertkit is all about...

  • It was founded by Nathan Barry who is also the CEO.
  • To help content creators earn an income using email. 
  • It is for artists, authors, bloggers, coaches, course creators, marketers, musicians, newsletter creators, podcasters and YouTubers.
  • You can sell digital products by using simple product pages, and automated product fulfillment while paying very low transaction fees.
  • As a creator, you can market your products and services using email marketing features.
  • If you run a paid newsletter, Convertkit enables you to earn recurring income with newsletter subscriptions.

ConvertKit Overview

  • In the dynamic landscape of email marketing, ConvertKit stands out as a versatile and user-centric platform, offering a suite of features that empower marketers to streamline their campaigns.
  • At the core of ConvertKit's appeal is its robust automation toolkit, allowing you to design intricate sequences that respond to user behavior, nurture leads, and personalize interactions.
  • The platform's email sequence capabilities provide a canvas for crafting engaging and personalized journeys for your subscribers.
  • Whether you are nurturing leads, promoting products, or delivering valuable content, ConvertKit's automation simplifies the process, making it an efficient ally in your marketing endeavors.
  • Managing your subscriber base becomes intuitive with ConvertKit's subscriber management tools. 
  • Segment, tag, and organize your audience effortlessly, ensuring that the right message reaches the right people at the right time. 
  • This level of precision is crucial for tailoring your content and maximizing engagement.
  • What sets ConvertKit apart is not just its feature richness but also its user-friendly interface. 
  • Navigating through the platform is a breeze, allowing marketers to focus on strategy and creativity rather than wrestling with a complex interface.
  • The simplicity doesn't compromise on depth, ConvertKit offers a balance that caters to both seasoned marketers and those just venturing into the world of email campaigns.
  • When you delve into ConvertKit's analytics and reporting, you gain insights into the performance of your campaigns. 
  • Track open rates, clicks, and conversions to refine your approach and optimize for better results.

The platform becomes not just a tool for sending emails but a strategic companion in your marketing journey.

Convertkit Pricing

  • If you just want to test drive so to speak all the features in Convertkit before you commit to a plan.
  • You can sign up without a credit card and gain access for 14 days.
  • This a good option for creative entrepreneurs who are looking for a good reason to test new features and who want to migrate from their current autoresponder.
  • The number of email subscribers you can have is up to 300 for both paid plans and the amount increases as the subscriber count increases also.

Convertkit Free Plan

  • You can build your email list for free up to 1,000 subscribers. 
  • You can build landing pages, create signup forms, and send unlimited broadcasts. 
  • This free plan is for first time users of the email platform. 
  • So with a free plan, you have access to unlimited landing pages, forms, and broadcasts. 
  • You can do audience tagging and segmentation, sell your digital products or online courses & subscriptions and when you need customer support you have access to the community for all your queries.

Creator Plan

When you upgrade to the Creator plan you are now able to access live chat and email support among other benefits.

There's a free trial period and after that, you will be required to pay $29 per month for up to 1000 subscribers.

The amount increases as our email list grows.

Creator Pro

You can upgrade to the Creator Pro plan which is priced at $59 per month for up to 1 000 subscribers.

The same rule applies to price increments based on subscriber count.

But you can bag yourself 2 months free if you pay annually.

If your subscriber count does not exceed 3,000 and you want to experience all that Convertkit has to offer, I would highly recommend the Creator Pro plan at $29 per month.

Next up let us uncover the features that resonate with your goals, bridging the gap between automation prowess and visual allure...

Convertkit Features

Using a free plan:

  • Means you have access to unlimited landing pages, unlimited forms, unlimited email broadcasts, and community support, you can do audience tagging and segmentation and are limited to 1000 email addresses. 
  • It is basically email marketing without advanced features like visual automation. 
  • You can not remove Convertkit branding, it is their way of advertising for free on your landing pages and forms.

The creator plan

  • Gives all the features in the free plan plus live chat and email support, and free migration from another email marketing tool.
  • You have access to automated email sequences, you can use visual automation builders.
  • You can have one additional team member and access third-party integrations like Zapier integration via API access.

Creator Pro 

  • Is meant for established creators looking to scale their business.
  • You have access to all the features that the free plan and creator plan provide and more.
  • You can have unlimited team members on your account, a newsletter referral system, subscriber scoring, and advanced reporting.

In essence, ConvertKit is more than an email marketing platform, it's a dynamic ecosystem designed to amplify your efforts.

Its fusion of power, ease of use, and analytics makes it an attractive choice for those seeking a comprehensive solution that aligns with their goals.

Elevate your email marketing strategy with ConvertKit and experience the synergy of efficiency and innovation.

Head-to-Head Comparison Flodesk vs ConvertKit:

Crafting Email Excellence

In email marketing, Flodesk and Convertkit emerge as contenders for your strategic campaigns. 

Let's break down their strengths:

1. Automation Prowess:

  • Flodesk: Visual email builder streamlining automation for a creative touch.
  • Convertkit: Robust automation tools for intricate sequences and personalised interactions.

2. Design and Customisation:

  • Flodesk: Visual appeal takes the spotlight, offering stunning templates and design options.
  • Convertkit: Functional design with a focus on simplicity.

3. Analytics and Reporting:

  • Flodesk: Data-driven insights complemented by visually pleasing reports.
  • Convertkit: Comprehensive analytics for tracking campaign performance.

4. User Experience:

  • Flodesk: Intuitive navigation, placing creativity at the forefront.
  • Convertkit: User-friendly interface catering to both novices and seasoned marketers.

5. Pricing Structure:

  • Flodesk: Straightforward pricing with all features accessible to all users.
  • Convertkit: Transparent pricing based on subscriber count.

In this comparison of the two, Convertkit leans on robust automation, while Flodesk shines with visual allure.

The choice between the two depends on your priority of either streamlined automation or visually stunning campaigns.

Let us now dive into the pros and cons to help you find the perfect match for your email marketing ambitions...

Flodesk vs Convertkit Pros and Cons.

  • Flodesk:

Flodesk Pros

  • Visual Appeal: Stunning visual email builder with eye-catching templates for creative campaigns. 
  • Intuitive Design: User-friendly interface prioritising simplicity and ease of use. 
  • Transparent Pricing: Straightforward pricing structure with all features accessible to all users.

Flodesk Cons

  • Automation Complexity: Automation features might be less intricate compared to some competitors. 
  • Limited Advanced Functionality: This may lack some advanced features preferred by experienced marketers. 
  • Convertkit:

Convertkit Pros

  • Powerful Automation: Robust automation tools for intricate and personalised email sequences. 
  • User-Friendly Interface: Intuitive design catering to both beginners and experienced marketers. 
  • Comprehensive Analytics: Detailed insights to track campaign performance and optimize strategies.

Convertkit Cons

  • Learning Curve: Some users may experience a learning curve, particularly for advanced features. 
  • Limited Visual Appeal: Design options are functional but may lack the visual flair compared to some competitors.

Flodesk vs Convertkit Pros & Cons Conclusion

  • In this Flodesk vs Convertkit, ConvertKit excels in automation and analytics, while Flodesk takes the lead in visual appeal and simplicity. 
  • You can choose based on your priorities and level of expertise.

Flodesk vs Convertkit

Common Sentiments:

1. Efficiency Unleashed: Users rave about ConvertKit's robust automation, streamlining complex sequences with ease.

2. Visual Marvel: Flodesk captures hearts with its visually stunning email designs, creating a captivating brand image.


1. Learning Curve: Some users find ConvertKit's advanced features challenging initially, impacting quick adoption.

2. Automation Depth: Flodesk, while visually appealing, might be perceived as lacking some advanced automation functionalities for experienced marketers.


Let us explore these FAQs to gain a deeper understanding of the nuances between ConvertKit and Flodesk, and help you make an informed decision based on your specific requirements.

Q1: What sets ConvertKit apart in terms of automation?

A: ConvertKit excels with robust automation tools, allowing for intricate sequences and personalized interactions, making it ideal for marketers seeking advanced automation capabilities.

Q2: How does Flodesk stand out in terms of design?

A: Flodesk takes the lead with its visual appeal, offering a stunning visual email builder and eye-catching templates, making it a go-to choice for those prioritizing creative and visually impactful campaigns.

Q3: Is ConvertKit suitable for beginners?

A: Yes, ConvertKit caters to both beginners and experienced marketers with its user-friendly interface. However, there might be a slight learning curve for some users, especially when delving into advanced features.

Q4: What about Flodesk's pricing structure?

A: Flodesk offers a straightforward pricing structure with all features accessible to all users, providing transparency and simplicity in cost considerations.

Q5: Does Flodesk lack any advanced functionalities?

A: Some users may find Flodesk to have fewer advanced automation features compared to certain competitors, making it essential to assess individual marketing needs.

Q6: Can I track campaign performance effectively with both platforms?

A: Yes, both ConvertKit and Flodesk offer comprehensive analytics and reporting tools, allowing you to track key metrics and optimise your email campaigns for better results.


  • In this showdown between Flodesk and ConvertKit, the choice boils down to your unique needs and priorities.
  • If you seek robust automation and in-depth analytics, ConvertKit is your best option.
  • On the other hand, Flodesk beckons with its visually stunning designs and user-friendly interface, simplifying the creative process.
  • Whether you're a seasoned marketer or just embarking on your email journey, both platforms offer distinct advantages.
  • Flodesk and ConvertKit pave the way for impactful campaigns... ConvertKit with its power, and Flodesk with its visual allure.

So, which path will you tread?

Unleash the power of ConvertKit or infuse creativity with Flodesk... your email marketing triumph awaits.

It's time to elevate your strategy, captivate your audience, and make your mark in the dynamic world of digital communication.

The choice is yours, and the possibilities are boundless.

I hope you have been able to make a decision and I would love to know more about it in the comment section.

Thank you, for reading this blog post and as always feel free to share and you can get in touch if you need any help with your email marketing needs. 

Sibusisiwe Musevenzi

Sibusisiwe is a mum and blogger with over 7 years of digital marketing experience, I centre my content around articles on email marketing autoresponders, hacks, and tips to enhance online business growth. I strongly advocate for the potential of email marketing to establish genuine connections and propel business success, and I am dedicated to sharing valuable insights and practical tips on my blog. Visit my "About Me" to learn more.

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