Best Autoresponders For Nonprofits

By Sibusisiwe Musevenzi

December 20, 2021

I help you navigate email autoresponders with ease.

In this article, I am going to show you 18 of the best autoresponders for nonprofits.

First of all, let's define what an autoresponder is in email marketing:

  • Autoresponder is an email function that enables businesses to send scheduled automated messages to customers based on specific rules and when a particular condition has been met.

Second of all what is nonprofits:

  • Nonprofits, Non-Governmental Organisations (NGOs), Social Enterprise, Charities, and Not For Profit(NFP) are all words to describe an organisation that raises funds as donations and uses the funds to benefit some public good.
  • Some of the donated funds they get are used to keep the organisation running.

Things you should look out for when choosing an autoresponder for nonprofits are:

  • Integrations
  • Personalisation
  • Ease of Use
  • Segmentation
  • Automation
  • Email Templates
  • Deliverability
  • Reporting
  • Pricing
  • Support

Nonprofit Email Autoresponder Examples Are:

  • Welcome Your Subscribers
  • Invitations to events
  • Asking For Donations
  • Personalised Thank Yous

So let us dive deep into the autoresponders that are best for your nonprofit. I will walk you through a brief overview of the platform, pros and cons, and features...

18 best autoresponders for nonprofits

1. GetResponse 

  • Allows you to have up to 100 000 contacts and if you go over this limit there's a discount available on the extension fee.
  • If you claim a 50% discount, there is free admission to GetResponse University and Certification Program.
  • The discounts are available to all nonprofits except those nonprofits who are political organisations
  • GetResponse wants you to put their logo on your website when they give you a 50% discount. So you can spread the word. 

This is an all-in-one marketing tool that will allow you to raise awareness, increase membership numbers, increase donations, and communicate with existing and new members.

Its Features Are:

  • Conversion Funnel
  • Email Marketing
  • Landing Pages
  • Marketing Automation
  • Webinars
  • 24/7 Live Chat Support

2. Emma 

myemma homepage
  • Emma is an email marketing service for nonprofits.
  • They offer a discount relative to the size of the organisation and your email marketing needs.
  • To access the discount, talk to the representative directly.
  • Emma is used by charities like Water, Agape Animal Rescue and Training Center, and also YMCA.
  • A demo is available on what Emma can do for your organisation upon request.
  • Emma offers expert help in strategy, training, design, and technical.
  • Training Videos are available on all plans.
  • There is deliverability support on all pricing plans. 
  • No Free Plan is available.
  • 1:1 onboarding support is not available on the Pro Pricing Plan. 

Emma HQ Hub allows you to organise your data, reach more donors, keep volunteers informed of new opportunities, and share news.

Save money and time while doing important communication.

Emma's Features Are:

  • Automation
  • Segmentation
  • A/B Testing
  • Landing Pages
  • Editor
  • Forms
  • Analytics
  • Integrations
  • Support

3. SendX Review

  • SendX is an intuitive and affordable email marketing software for nonprofits.
  • That is trusted by 3 000+ companies worldwide
  • Their pricing is based on subscribers.
  • Unlimited emails sends per month.
  • 24/7 Support is available
  • SendX offers a 25% Discount to non-profits and charities across all their plans.
  • You can access by entering Promo Code: WECARE
  • Great for deliverability
  • 14 Days Trial period is available
  • All features are included across all plans.
  • You can book a 1-on-1 Demo of SendX. 
  • No Free Plan... only 14 days Free Trial is available. 

SendX's Features Are:

  • Email Campaigns
  • Email Drip Sequence Campaigns
  • Email Pop Up Forms
  • Embedded Sign Up Forms
  • Email Automation
  • WYSIWYG Drag & Drop Email Editor
  • Dedicated IP
  • APIs{JavaScript + REST}
  • Integrations
  • Email Autoresponder
  • Send Email Newsletters
  • Send Bulk Emails
  • ESP Integrations
  • Send Emails via Amazon SES

4. Flodesk 

Flodesk Homepage
  • Is an email marketing service provider that is built by creators for creators.
  • Flodesk is best for nonprofits because it is simple and affordable. 
  • You get unlimited emails, subscribers, and access to all features forever.
  • Offers 30 Days Free Trial
  • Comes with a flat fee of $38 per month or is discounted at $19 per month.
  • 50% discount is available using Code: Elizabeth
  • Support is available by sending an email 
  • No Free Plan is available. 

Flodesk's Features Are:

  • Easy to use
  • Newsletter and Form Builder
  • Email Automation
  • Email and Form Template Library
  • Integrates with 3000+ apps
  • Migration is available by following this tutorial

5. Vertical Response  

  • Vertical Response is the best email marketing software for small to medium nonprofits.
  • It is an easy-to-use basic email marketing tool.
  • You can create and automate social or drip campaigns.
  • Their pricing is based on your list size. 
  • Comes with a 60 day trial period on all core email features.
  • You can send up to 10 000 emails per month for Free
  • There is a 15% Discount on the monthly plans if you are a high-volume sender.
  • To access the discount choose nonprofit and fill in the application form here. 
  • Online chat is available to customers with a paid plan. 

Vertical Response Main Features Are:

  • An easy to use email editor
  • Contact List Management
  • Basic Reports and Analytics
  • Ability to send automated emails to new contacts
  • HTML Editor
  • Customisable mobile-responsive templates
  • Email Customer Support
  • Ability to share on Facebook and Twitter
  • Image Library
  • You can purchase Test Kit Credits To preview emails on 50+ platforms
  • Customisable Pop-up forms

6. Constant Contact 

  • Constant Contact offers you a suite of digital marketing tools to help simplify online marketing for your nonprofit.
  • With a choice of Email Price plan which allows you to send emails, grow your list and engage your social media audiences.
  • And with Email Plus plan you can send automated, personalised, scheduled and targeted emails, surveys and polls, donations, sign-up forms, events, and much more.
  • Constant Contact nonprofit discount is offered to nonprofits at 20% for a 6 month prepay period. And a 30% discount for a 12 month prepay period.
  • To access the discount you need to send your Federal Government Letter of Determination, 501(c)3 or (c)6 for those in the United States.
  • If you are outside of the United States, an equivalent type of documentation can be sent in.
  • You can get started free for a month 
  • Do not offer a discount when you decide to pay on a monthly basis.

Constant Contact's Features Are:

  • Email Marketing
  • Automation
  • Integration
  • Social Marketing
  • Contact List Management
  • Tracking Tools
  • Online Marketing Platform
  • Ecommerce
  • Email Plus
  • Templates

7. Brevo formerly Sendinblue 

  • Sendinblue is a fast-growing email marketing autoresponder in Europe.
  • That was built so that growing businesses, using marketing tools, can scale efficiently as they mature.
  • Without paying for an enterprise-level price tag.
  • Sendinblue is best for nonprofits because of its free plan
  • You can get started free for a month.
  • You can send emails to an unlimited number of contacts while on the free Plan.
  • It is available in 6 languages and they are French, Spanish, German, Italian, Portuguese and English. 
  • Some levels of reporting fully unlock when you upgrade to the Premium Plan.

Sendinblue's Features Are:

  • Email Marketing
  • Email API
  • SMS Marketing
  • Chat
  • Inbox
  • CRM
  • Marketing Automation
  • Transactional Email
  • Signup Forms
  • Landing Pages
  • Facebook Ads
  • Free Plan is available for up to 1 000 subscribers and 12 000 emails/month.
  • 30% Mailerlite nonprofit discount is available on paid plans.
  • 14 Day Free trial to experience premium features
  • 24/7 Live Chat Support is available.
  • Most of the Mailerlite features unlock when you upgrade to the premium plan. 

Mailerlite's Features Are:

  • Email Marketing
  • Built-in photo editing
  • Custom HTML email editor
  • Drag & Drop Newsletter Editor
  • E-commerce Campaigns
  • File Manager
  • MailerCheck: Email Verifier
  • MailerSend: Transactional email service
  • Mobile-Friendly email newsletters
  • Newsletter Templates
  • Rich-Text Editor

For Growing Your Audience:

  • Embedded signup forms
  • Landing pages
  • Pop-up subscribe forms
  • Sell digital products
  • Subscriber Management
  • Unsubscribe page builder
  • Website Builder

For Delivering:

  • A/B split testing
  • Auto resend
  • Dedicated IP
  • Deliver by time zone
  • Email Automation
  • Interest groups(tagging)
  • Personalisation
  • RSS campaigns
  • Segmentation

For Connecting:

  • Developer API
  • Integrations
  • iPad subscribe app
  • iPhone email marketing app
  • Migration

For Tracking Your Results:

  • Click Maps
  • Email newsletter reports
  • Opens by location

And Also:

  • Custom email templates
  • Custom landing page design
  • MailerPro
  • Premium Features
  • SitesPro
  • User permissions


  • 15% Discount for Nonprofits and charities
  • A 10% Discount for 3 months is given when you add two-factor authentication
  • A Free plan is available for up to 2 000 contacts
  • Pay As You Go Plan is available.
  •  Mailchimp which is now part of Intuit is available in English, Spanish, French, Portuguese, and German.
  • If you want to set up autoresponders you will need to upgrade to a Premium plan.

Mailchimp's Features Are As Follows:

Features to Get Your Business Online are:

  • Websites, you can now create a free website that comes with built-in marketing tools.
  • Online Stores, you can now launch a store and have access to everything you need to start generating sales and free marketing tools.
  • Appointment Scheduling, you are now able to allow your website visitors to book appointments with your business.
  • Domains are available so people can find your business online.

Features to help you market your business are:

  • Email-using branded emails you can engage your customers.
  • Landing Pages- enable you to grow your audience and even sell more.
  • Digital Ads you can use Facebook, Instagram.
    Social Media you can capture highly targeted customers using ads and posting on Twitter, Instagram, and Facebook.

Audience Management:

  • Marketing CRM
  • Signup Forms
  • Segmentation
  • Behavioral Targeting
  • Predicted Demographics
  • Tags
  • Profiles

Creative Tools:

  • Content Studio
  • Creative Assistant
  • Dynamic Content
  • Subject Line Helper
  • Campaign Templates

Marketing Automation:

  • Customer Journeys
  • Integrations

Insights & Analytics:

  • Reports
  • Smart Recommendations
  • A/B Testing
  • Surveys
  • Content Optimiser
  • AWeber is one of the best email platforms for nonprofits.
  • It is committed to assisting non-profit organisations to achieve their goals.
  • To get started you need to complete a form. 
  • Send in a copy of your valid 501(c)(3) paperwork either by faxing to (+1)215-701-8733.
  • Or mailing to 1100 Manor Drive, Chalfont, PA 18914, USA. 
  • Offers 3 months of free Aweber Pro service followed by a 25% discount to nonprofits opening new accounts.
  • You can access the discount if you are a qualifying 501(c)(3) organisation.
  • Aweber has a Free plan allowing you up to 500 email subscribers and 3 000 email sends per month.
  • They offer 24/7 Live support by phone, email, and chat.
  • Emails and landing pages carry Aweber Branding on the Free Plan

Aweber's Features Are:

  • Email Marketing
  • Email Templates
  • Reports and Analytics
  • Auto-Newsletters
  • Drag & Drop Editor
  • Email designer using your website's URL
  • Free Stock Images
  • Automation
  • Tagging
  • Segmentation
  • Migration
  • Integrations
  • Design with Canva
  • Landing Pages
  • Web push notifications
  • Sign up forms
  • Ecommerce

11. Benchmark