5 Best Email Autoresponders Cost Free & Paid for 2024

By Sibusisiwe Musevenzi

March 29, 2024

I help you navigate email autoresponders with ease.


Have you ever wondered how much autoresponders cost?

In this blog post, we'll break down everything you need to know about autoresponder pricing, including different cost models.

But first, let's take a quick look at what autoresponders are and how they can benefit you, especially if you're new to email marketing.

Then, we'll dive into the different pricing structures and factors that affect the cost. So, let's get started!

Autoresponders are like email robots that automatically send pre-written emails to people on your email list.

Imagine you have a welcome message for new subscribers or a series of educational emails planned – autoresponders take care of delivering them at the right time, even while you sleep!

In the world of cloud computing autoresponders are software as a service commonly known as SaaS.

Below is a video about how much autoresponders cost, it is an in-depth walkthrough.

We'll be diving deep into the pricing structures and exploring the top 5 autoresponders that are perfect for those just starting out with email marketing.

By the end of this video, you'll know exactly how much autoresponders cost and which ones can help you kickstart your email marketing journey without breaking the bank.

Autoresponder Benefits for Beginners:

  • No more manually sending the same email to everyone. Set it up once, and the autoresponder takes care of the rest.
  • Automated welcome emails and nurture sequences help you connect with new subscribers and keep them engaged.
  • Send targeted email campaigns promoting products or special offers based on subscriber preferences.
  • Create polished email sequences that showcase your brand and expertise.

By automating these tasks, you can focus on creating valuable content and growing your audience, making autoresponders a powerful tool for beginners in email marketing.

Autoresponders are a win-win… they grow your email list and help you convert subscribers into paying customers.

Small businesses can leverage email marketing to nurture leads, convert customers, and boost sales.

Email automation tools like autoresponders can send welcome emails, follow-up emails, and autoresponder sequences based on user actions, freeing up time for other tasks.

Finding the best autoresponder with the right features (like landing pages and SMS marketing) depends on your budget.

Many offer free plans or free trials to get started.

Autoresponders offer a variety of features beyond basic autoresponder emails.

Look for tools like visual automation builders, sign-up forms, A/B testing, and segmentation to personalize your campaigns and reach the right audience.

Premium plans may offer advanced automation, SMS marketing, and affiliate marketing capabilities.

 how much autoresponders cost?

The importance of cost in choosing an autoresponder for beginners

  • Starting anything new involves budgeting, and email marketing is no exception. Beginners often have smaller marketing budgets, so finding an autoresponder that fits comfortably within those limits is crucial. It allows you to experiment and learn the ropes of email marketing without a significant financial commitment.
  • Email marketing needs typically blossom alongside your business. Choosing a cost-effective autoresponder lets you start small and scale up as your subscriber list and campaign complexity grow. This prevents you from overspending on features you won't use right away and ensures you're maximizing the value you get for your money.

As a beginner, it's easy to get caught up in fancy features.

However, focusing on essential features you'll actually use is key.

Understanding autoresponder costs helps you avoid paying for functionalities or features you won't need at this stage, allowing you to invest in features that directly contribute to your email marketing goals.

By choosing the right autoresponder with the features you need at a budget-friendly price, you can create effective email marketing campaigns and connect with your audience in the right place at the right time.

Pricing Models of Autoresponders

Imagine autoresponders like renting an apartment for your email list.

The bigger your list (more subscribers), the more "space" you need. 

Here are the two main ways autoresponder companies charge rent:

  • Subscriber-Based Pricing: This is like a fixed monthly rent. You pay a set fee based on the number of subscribers on your email list. The more subscribers you have, the higher the cost might be. Think of it like renting a bigger apartment as your family grows.
  • Pay-As-You-Go Pricing: This is like paying for utilities separately from your rent. You only pay for the emails you actually send, not the size of your list. This is good if your email marketing is still occasional, like sending out a monthly newsletter. Imagine living in a tiny apartment but splurging on electricity for a fancy gaming setup!

Many autoresponders offer free plans with limitations, like a small subscriber limit or a lower number of emails you can send per month.

These are great for absolute beginners to test the waters before committing. 

But remember, just like a studio apartment might not be ideal for a growing family, free plans might not be enough as your email marketing needs evolve.

Below is a table that gives you...

This is a general range, and specific costs can vary depending on the autoresponder service and features offered.

Some subscriber-based plans might also have limitations on email volume.

Pay-as-you-go pricing might not be cost-effective for high email volume campaigns.

Factors Affecting Autoresponder Costs

Three main things that affect autoresponder costs:

  • List size: As your email list grows (more subscribers), the price usually goes up (subscriber-based pricing).
  • Features: More advanced features like A/B testing often cost more.
  • Email volume: If you send many emails (high volume), some plans might charge extra.

Below is a table showcasing the factors affecting autoresponder costs:

Factor

Description

Example Pricing (Free Plans)

List Size

Cost increases as the number of subscribers on your email list grows.

Up to 500 subscribers, 1,000 emails/month, Up to 1,000 subscribers, 500 emails/month, Up to 100 subscribers

Features

More advanced features like automation, segmentation, and A/B testing typically cost more.

Up to 500 subscribers, 2,500 emails/month, Up to 1,000 subscribers, 500 emails/month, Up to 100 subscribers

Email Volume

Some plans may have limits on the number of emails you can send per month. Sending more emails might require upgrading to a higher tier.

Up to 2,000 subscribers, 12,000 emails/month, Up to 1,000 subscribers, 500 emails/month, Up to 100 subscribers

How much do autoresponders cost?

Below is a table of my top 5 Autoresponders:

Autoresponder

Pricing Model

Starting Price (Approx.)

Features (Free Plan)

Strengths

Mailchimp

Freemium (Free & Paid Plans)

Free

Up to 500 subscribers, 1,000 emails/month (limited features)

User-friendly interface, good for beginners

GetResponse

Freemium (Free & Paid Plans)

Free

Up to 500 subscribers, 2,500 emails/month (limited features)

Landing pages, basic automation (limited features in free plan)

Constant Contact

Paid Plans

$12/month

Up to 500 contacts (limited features)

Easy-to-use drag-and-drop editor, strong focus on email deliverability

ActiveCampaign

Paid Plans

$39/month

Up to 1,000 contacts (limited features)

Powerful automation capabilities, advanced segmentation

AWeber

Freemium (Free & Paid Plans)

Free

Up to 500 subscribers(limited features)

Excellent customer support, good for bloggers and solopreneurs

Mailchimp

Mailchimp is a popular email marketing platform that's user-friendly and offers a free plan, making it a great option for beginners.

A web-based platform that helps you manage your email list, create and send email campaigns, and track results.

Offers features like email templates, drag-and-drop editor, automation tools, and analytics.

Free Plan: Mailchimp has a free plan that lets you build a list of up to 500 subscribers and send 1,000 emails per month. This is perfect for getting started with email marketing.

Easy to Use: The interface is user-friendly with drag-and-drop editing for building emails.

Lots of Resources: Mailchimp offers plenty of tutorials, guides, and webinars to help you learn email marketing basics.

GetResponse is another popular email marketing platform worth considering, especially for beginners who want a bit more power than a free plan offers.

It is a comprehensive email marketing platform that lets you manage your email list, create beautiful emails, automate campaigns, and track results.

Offers features like landing pages, webinars (paid plans), basic automation tools, and analytics.

Beginner-friendly tools: The interface is user-friendly with drag-and-drop editing for building emails and landing pages.

Limited Features on Free Plan: Like Mailchimp, the free plan has limitations on features like automation and email volume.

Upgrading may be needed as your needs grow.

Price Varies Based on Subscribers: Paid plan pricing increases as your subscriber list grows.

Constant Contact

Constant Contact is a popular email marketing platform with a user-friendly interface and a strong focus on email deliverability, making it a good option for beginners who want to prioritize getting their emails delivered straight to inboxes.

A user-friendly email marketing platform that helps you create beautiful emails, manage your email list, and track campaign performance.

Offers features like drag-and-drop email builder, email deliverability tools, basic automation tools, and reporting.

Constant Contact offers a 60-day free trial to test out the platform before committing.

Have you ever wondered how much autoresponders cost?

Paid plan pricing increases as your subscriber list grows as shown in the picture above.

ActiveCampaign is an email marketing platform known for its powerful automation features, making it a good option for beginners who want to explore automated email sequences but still value user-friendliness.

A feature-rich email marketing platform with robust automation capabilities, CRM (Customer Relationship Management) tools, and landing page creation.

It offers features like drag-and-drop email builder, advanced automation workflows, lead scoring, and detailed analytics.

Focus on Automation: For beginners interested in automating emails based on subscriber behavior (like sending a welcome series), ActiveCampaign offers a strong foundation.

ActiveCampaign offers a 14-day free trial to test out the platform before committing.

ActiveCampaign does not offer a free plan. Paid plans start at $39 per month, which might be higher than some beginner-friendly options.

Due to the advanced features, there's a slight learning curve compared to simpler platforms. However, ActiveCampaign offers resources to help beginners get started.

AWeber

AWeber is a popular email marketing platform known for its user-friendly interface, excellent customer support, and focus on bloggers and solopreneurs.

Is a user-friendly email marketing platform that lets you build your email list, create and send newsletters, and track results.

It offers features like drag-and-drop email builder, basic automation tools, landing page creation (paid plans), and email analytics.

AWeber is known for its excellent customer support, offering resources, tutorials, and live chat to help beginners get started.

Free plan available to get started.

AWeber's paid plans start at a competitive price point, making it a good option for budget-conscious beginners.

Track email analytics and gain insights into subscriber behavior.

Tips for Choosing an Autoresponder Based on Cost for a Beginner:

  • Needs: Before diving into pricing, list your current email marketing needs. Are you just starting with a small subscriber list? Do you need basic automation features or advanced segmentation? Knowing your needs will help you choose a plan with the right features at the right price.
    Budget: Be realistic about your marketing budget. Autoresponders offer a range of pricing options, so setting a budget helps narrow down your choices.
  • Free Trials: Most autoresponders offer free trials. This is a great way to test out the interface, features, and ease of use before committing to a paid plan. Try sending a test email campaign and exploring the automation features.
    Freemium Plans: Many providers offer freemium plans with limited features and subscriber/email volume restrictions. These are perfect for absolute beginners to experiment with email marketing and build a small list. However, as your list and needs grow, you might need to upgrade to a paid plan for more features and capacity.
  • Choose an autoresponder that can grow with you. As your email list and business expand, your email marketing needs will likely evolve. Look for an autoresponder that offers different tiers or add-ons that allow you to increase features and sending limits without having to switch platforms entirely.
  • Don't get caught up in fancy features you won't use right away. As a beginner, focus on essential features like list building tools, basic email creation functionalities, and maybe a simple automation sequence. Once you're comfortable with these core features, you can explore more advanced options later.
  • Once you have a better idea of your needs and budget, compare pricing and features of several autoresponders. Look for reviews and user testimonials to understand the user experience and customer support quality. This will help you find the autoresponder that offers the best value for your money.

Take advantage of discounts and promotions!

Many autoresponders offer introductory discounts or annual subscription savings.

FAQs About Autoresponder Costs for Beginners

How much do autoresponders cost?

Autoresponders follow two main pricing models:

Freemium: These plans are free, but have limitations on features, subscriber count, and email volume.

Paid Plans: These plans offer more features and higher limits, with prices increasing based on subscriber count or email volume (depending on the model).
Costs can range from free (with limitations) to $200+ per month for advanced features and high subscriber counts.

What's the difference between subscriber-based and pay-as-you-go pricing?

Subscriber-Based: You pay a fixed fee per month based on the number of subscribers on your email list.
Pay-As-You-Go: You only pay for the emails you actually send, regardless of your subscriber count.

Are free plans good for beginners?

Free plans are a great option to test out an autoresponder and build a small list. However, as your needs grow, you'll likely need more features and sending capacity, which might require upgrading to a paid plan.

What should I consider when choosing an autoresponder based on cost?

Needs & Budget: Define your current email marketing needs and set a realistic budget for your autoresponder.
Free Trials & Freemium Plans: Take advantage of free trials to test features and explore freemium plans for a starting point.
Scalability: Choose an autoresponder that offers upgrade options as your list and needs grow.
Value Over Features: Prioritize features you'll actually use as a beginner, not fancy extras.
Compare Pricing & Features: Research different autoresponders and compare pricing, features, and user reviews to find the best value for your budget.

How can I save money on autoresponders?

Start with a Free Plan (if it fits your needs).
Look for Introductory Discounts or Annual Subscription Savings.
Only pay for features you'll actually use.

Many autoresponders offer tiered pricing.

Choose a plan that aligns with your current email marketing needs and upgrade as your list and business grow.

Conclusion

Here's a summary of key points about autoresponder costs for beginners:

Cost Matters: Beginners typically have limited marketing budgets, so finding a cost-effective option is crucial.

Two Main Models: Autoresponder pricing falls into two main categories: subscriber-based (pay per subscriber count) and pay-as-you-go (pay per email sent).

Free Plans Exist: Many services offer free plans with limitations, perfect for testing the waters and building a small list.

Focus on Value: Prioritize features you'll actually use to avoid paying for extras.

Consider Growth: Choose an autoresponder that scales with you as your list and needs expand.

Compare & Choose: Research and compare pricing and features to find the best value for your budget.

Consider your needs: Do you need a basic plan with limited contacts for a simple email list or an e-commerce solution with unlimited contacts and marketing automation features? Pricing plans vary, so compare features and costs to find the best fit.

Free autoresponder tools can be a good starting point for small businesses with limited budgets.

Email marketing software with drop email builders simplifies creating professional emails.

Strong customer support is important, especially for beginners.

Explore email services with integrations for your ecommerce store or CRM software.

Remember, the ideal autoresponder for beginners is budget-friendly, offers the essential features you need, and has room to grow alongside your email marketing efforts.

Now that you know about autoresponder costs, what are your thoughts? Feeling overwhelmed by options? Need help choosing the right one? Let me know in the comments!

Sibusisiwe Musevenzi

Sibusisiwe is a mum and blogger with over 7 years of digital marketing experience, I centre my content around articles on email marketing autoresponders, hacks, and tips to enhance online business growth. I strongly advocate for the potential of email marketing to establish genuine connections and propel business success, and I am dedicated to sharing valuable insights and practical tips on my blog. Visit my "About Me" to learn more.

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