ActiveCampaign vs Drip: Which Is Better In 2024?

By Sibusisiwe Musevenzi

February 20, 2024

I help you navigate email autoresponders with ease.

Welcome, in this blog post, you are going to learn about ActiveCampaign vs Drip so that you can see which is better in 2024.

Both of these email marketing software are built and best used for e-commerce businesses, more on that later. 

Picture this: Two email service providers, specifically designed for e-commerce, going toe-to-toe in the ring of customer engagement.

I am not just talking about emails, I am talking about creating an unforgettable customer experience.

ActiveCampaign vs Drip





Lite, Plus, Professional and Enterprise Plan

  • $39 / mo for 1 000 subscibers
  • 1 000 marketing emails
  • Best for e-commerce
  • Customer Support
  • 870+ Integrations





Pricing per number of subscribers

  • $39 / mo for 2 500 subscribers
  • Unlimited emails
  • Best for e-commerce
  • Customer Support
  • 100+ Integrations





Simpler, faster and more effective move

  • Working time 24/7 all days
  • Free Tea & Coffee
  • Max 15 team members
  • Superfast wifi
  • Free Kitchen





Simple, fast and just for you

  • Working time 24/7 all days
  • Max 15 team members
  • Superfast wifi
  • Exclusive help

So now on to the overview of Active Campaign…

Overview of ActiveCampaign:

ActiveCampaign vs Drip

ActiveCampaign Homepage 2024

ActiveCampaign - comprehensive marketing automation tool:

  • ActiveCampaign stands as a robust marketing automation platform, offering a full suite of tools to streamline and elevate marketing efforts.
  • The platform is on a mission to facilitate meaningful connections for small businesses and growing businesses, with core features encompassing email marketing, marketing automation, sales automation, CRM, services, and support.
  • Advanced features to enhance customer experiences and marketing activities.

Key Features:

ActiveCampaign boasts powerful automation capabilities:

  • For example automation workflow, personalised email marketing for your email campaigns, and an intuitive user interface. 
  • It caters to businesses of all sizes, from small nonprofits to large enterprises, and excels in e-commerce, B2B, and B2C environments.

Integration and Compatibility:

  • One of its standout features is seamless integration with over 870 leading customer engagement solutions, allowing businesses to coordinate effortlessly across various tools.

Flexibility and Scalability:

  • With flexible pricing options and scalability, ActiveCampaign accommodates businesses at every stage.
  • Its primary focus is on fortifying customer relationships at every touchpoint.

Multilingual Accessibility:

  • The platform supports multiple languages, including Spanish, French, Italian, German, English, and Portuguese, ensuring accessibility for a diverse user base.

Free Trial and Customer Commitment:

  • Prospective users can explore ActiveCampaign with a 14-day free trial, requiring no credit card for sign-up.
  • The platform also emphasizes customer success through its 22 Promises Guarantee, and nonprofits benefit from a 20% discount.

Diverse User Base:

  • Widely utilised across various industries such as blogging, influencer marketing, travel, healthcare, hospitality, events, and entertainment, ActiveCampaign accommodates diverse business needs.

Comprehensive Support and Training:

  • All pricing plans include features like contact migration, onboarding, video tutorials, customer enablement workshops, and support through chat and tickets, ensuring users receive comprehensive assistance throughout their journey with the platform.

Now let us take a look at Drip…

Overview of Drip:

Drip - E-commerce-Focused Marketing Automation:

  • Drip stands out as a specialised marketing automation platform designed explicitly for e-commerce businesses.
  • Its primary focus lies in enhancing customer relationship management and facilitating personalised communication. 
  • The platform's robust features include advanced automation workflows, detailed behavioural tracking, and intelligent segmentation that enables businesses to deliver highly targeted messages.
  • A key strength of Drip is its e-commerce-centric approach, particularly evident in features such as customizable product recommendations.
  • This makes it an ideal choice for growing e-commerce brands seeking to engage and convert customers through personalized and data-driven marketing strategies.
  • Drip's user-friendly interface further contributes to its appeal, making it accessible and practical for businesses aiming to implement effective marketing strategies.
  • As an autoresponder platform exclusively built for e-commerce, Drip categorizes its products into three segments: "Know" (segmentation), "Do" (automation, email, and onsite), and "Learn" (insights).
  • The pricing structure of Drip is based on the number of subscribers, starting at $39 per month.
  • Signing up, either through Shopify or via email, grants access to a 14-day free trial.
  • Notably, Drip seamlessly integrates with various e-commerce platforms, including Shopify, Magento, WooCommerce, and more.
  • For users seeking support and guidance, Drip provides a variety of resources. A live walkthrough of the platform is available every Tuesday at 4 pm GMT.
  • Learning opportunities extend beyond the inbox, including podcasts, a comprehensive help center, and additional resources like articles, how-to guides, and release notes.
  • All paying Drip customers receive standard email support from 9 am to 5 pm CT, Monday through Friday.
  • For customers on plans starting at $99/month, which covers an email list of 5,500 people, live chat support is also available during the same hours, providing an added level of assistance and accessibility.

Both ActiveCampaign and Drip are leading marketing automation platforms, but they cater to different needs.

ActiveCampaign provides a versatile solution with robust automation features, personalised email marketing, and broad integration capabilities, making it suitable for businesses of all sizes.

On the other hand, Drip specialises in e-commerce, offering advanced automation, behavioural tracking, and tailored product recommendations.

The choice between the two depends on your specific marketing goals, with ActiveCampaign offering versatility and Drip excelling in e-commerce-focused strategies.

Let’s move on to features…

ActiveCampaign Features

The main products are categorised as follows:

Marketing Category:

  • Email marketing, marketing automation, personalisation, site tracking, landing pages, and forms.
  • This category covers a wide variety of marketing essentials, from crafting effective emails to automating campaigns, ensuring personalised interactions, tracking site visits, and creating impactful landing pages and forms.

Sales CRM & Engagement:

  • CRM, sales automation, sales engagement, lead scoring, win probability, Inbox extensions, and e-commerce.
  • Focused on streamlining sales efforts, this category encompasses tools for customer relationship management, sales automation, engaging prospects, scoring leads, predicting sales outcomes, and enhancing e-commerce capabilities.

E-commerce Store Marketing and Automation:

  • Automation, personalisation, channels, insights, customer stories, pricing, and use cases.
  • Tailored for e-commerce, this category offers features such as automated workflows, personalised marketing strategies, diversified channels, insightful analytics, customer success stories, pricing tools, and practical use cases.

Transactional API and SMTP for Your Site or App:

  • Email API, SMTP email, message streams, transactional email templates, email delivery, and inbound email.
  • Ideal for integrating with websites or applications, this category provides transactional capabilities, including email APIs, SMTP for reliable email delivery, customisable templates, streamlined message streams, and inbound email management.

ActiveCampaign Capabilities:

  • ActiveCampaign empowers users to design visually appealing emails, schedule perfectly timed campaigns, boost engagement, expand customer reach, capture contact information seamlessly, stay connected with customers on the go, gain valuable insights through analytics, and curate a cohesive brand experience.

Next up is Drip…

Drip Features

Drip offers a comprehensive set of features across three main categories: 


  • Drip emphasizes dynamic segmentation, allowing precise targeting for personalised messages. Users can access insights and data by tracking every customer story.


  • Under the 'Do' category, Drip provides automation, email, and onsite functionalities.
  • Automation enables multi-channel marketing messages on autopilot.
  • Email allows designing and sending emails, while Onsite facilitates guiding, collecting, and connecting with customers beyond the inbox.


  • Drip's 'Learn' category is dedicated to providing insights, allowing users to track and understand customer behaviour.
  • Moreover, Drip supports integration with over 100 apps and platforms, encouraging users to suggest additional compatible platforms.

Moving on to pricing, where I will start with ActiveCampaign…

ActiveCampaign pricing

There are 4 pricing plans across all the products available and they are:

Lite Plan:

  • $29/month billed annually, $39/month billed monthly.
  • Ideal for solopreneurs with 1000 contacts.
  • Allows sending up to 10,000 emails.
  • Comprehensive features, including site tracking, event tracking, personalisation, and inline forms.

Plus Plan:

  • $49/month billed annually, $70/month billed monthly.
  • Suitable for small teams (up to 3 users) with 1000 contacts.
  • Enables sending ten times the number of contacts.
  • Includes all Lite features and additional functionalities like landing pages, Shopify, WooCommerce, BigCommerce integrations.

Professional Plan:

  • Starts at $149/month billed annually, $187/month billed monthly.
  • Designed for teams of up to 5 users with 2500 contacts.
  • Allows sending 30,000 emails (12 times the number of contacts).
  • Access to all Plus plan features, combined Lite and Plus plan features, predictive sending, AI, Microsoft Dynamics 365 integration, Salesforce integrations, etc.

Enterprise Plan:

  • Tailored for large organisations with 10 users and a minimum of 2500 contacts.
  • Enables sending 37,500 emails (15 times the number of contacts).
  • Full access to all ActiveCampaign features, custom reporting, Uptime SLA, etc

Drip pricing

  • Drip employs a unique pricing model, differentiating itself from ActiveCampaign.
  • The charges are determined by both the volume of emails sent and the number of active contacts in your email list.
  • For a subscription covering up to 2,500 contacts, the monthly cost is $39, inclusive of benefits like free contact migration, email support, and access to onsite campaigns.
  • Notably, users have the freedom to send an unlimited number of emails under this plan.
  • As your contact list surpasses 100,000, Drip offers an added layer of support by assigning a dedicated customer success manager.
  • The pricing structure for managing contacts between 105,000 and 110,000 is set at $1,299 per month.
  • For businesses with larger contact lists, such as 190,000 contacts, Drip provides the flexibility of negotiating a custom pricing plan through direct communication.
  • During the 14-day free trial period, integration with popular platforms like Shopify, WooCommerce, BigCommerce, and 90 other integrations is seamlessly facilitated.
  • While the trial grants access to Drip's visual builder for email creation and automated workflows, it's important to note that sending an unlimited number of emails is restricted during this period.
  • If, for any reason, you decide to switch to another email marketing software, Drip makes the process hassle-free.
  • You can easily cancel your subscription through the billing settings.
  • Additionally, users have the convenience of upgrading their subscription directly from the billing settings once the free trial period concludes.
  • This flexibility and range of features make Drip an adaptable and user-friendly choice in email marketing.

If you lean towards a billing structure tied to the number of active contacts and emails sent, granting access to all platform features, Drip is a better choice for you.

Conversely, if you prefer concentrating on a specific pricing tier and upgrading only when you find it necessary, ActiveCampaign is the email marketing tool that aligns with your preferences.

ActiveCampaign Customer Support and Resources:

1. Dedicated Support:

  • ActiveCampaign offers customer service to all its paying customers from 9 am to 5 pm CT, Monday through Friday.
  • Customers on plans starting at $99/month gain access to live chat support during the same hours, enhancing real-time assistance.

2. Learning Opportunities:

  • ActiveCampaign provides a variety of learning resources, ensuring users maximize the platform's capabilities.
  • Live walkthroughs of the platform are conducted every Tuesday at 4 pm GMT, offering users a chance to explore features and functionalities.
  • Beyond the inbox, learning opportunities extend through podcasts, a robust help center, and an array of resources like articles, how-to guides, and release notes.

3. Multilingual Access:

  • ActiveCampaign understands the importance of language diversity, making its platform accessible in multiple languages.
  • Users can navigate and utilize the platform in Spanish, French, Italian, German, English, and Portuguese.

4. Support for Nonprofits:

  • Nonprofits are offered a 20% discount from the standard pricing, making ActiveCampaign more accessible for organisations with charitable missions.

5. Customer Success Commitment:

  • ActiveCampaign backs its commitment to customer success with a 22 Promises Guarantee, ensuring a high level of service and assistance.

6. Community Engagement:

  • ActiveCampaign has a thriving community of users, bloggers, influencers, and businesses across various industries such as travel, healthcare, hospitality, events, and entertainment.

7. Comprehensive Onboarding:

  • Regardless of the pricing plan, all paying customers receive features like contact migration from another tool, onboarding, video tutorials, and customer enablement workshops.
  • This comprehensive approach ensures users are equipped to harness the full potential of ActiveCampaign.

ActiveCampaign goes beyond traditional customer support, fostering a community, providing learning opportunities, and tailoring its assistance to meet the diverse needs of users across different industries and regions.

Drip Customer Support and Resources:

1. Email and Live Chat Support:

  • Drip provides email support for all paying customers from 9 am to 5 pm CT, Monday through Friday.
  • Customers on plans starting at $99/month gain additional access to live chat support during the same hours, ensuring real-time assistance.

2. Learning Opportunities:

  • Drip offers a variety of learning resources to help users master the platform.
  • Live walkthroughs of the platform are available every Tuesday at 4 pm GMT, providing users with hands-on guidance and insights into Drip's features.
  • Beyond the inbox, Drip extends learning opportunities through podcasts, a comprehensive help center, and various resources such as articles, how-to guides, and release notes.

3. Multilingual Accessibility:

  • Drip caters to a diverse user base by offering its platform in multiple languages, including Spanish, French, Italian, German, English, and Portuguese.

4. Support for Nonprofits:

  • Nonprofits are not only welcomed but supported with a 20% discount from the regular pricing, making Drip an affordable choice for organisations with charitable objectives.

5. Community Engagement:

  • Drip fosters a community of users, providing a space for bloggers, influencers, and businesses from different industries, especially in the e-commerce domain.

6. Onboarding and Migration:

  • Regardless of the number of contacts, all paying Drip customers enjoy features like contact migration from another tool, onboarding support, video tutorials, and customer enablement workshops.
  • This ensures a smooth and effective transition to Drip's platform.

Drip prioritises customer support by offering both email and live chat assistance, complemented by a range of learning resources.

The platform emphasizes community engagement, and multilingual accessibility, and provides tailored support for nonprofits, ensuring a comprehensive and supportive user experience.

Integration Capabilities for ActiveCampaign:

1. Third-Party Applications:

  • ActiveCampaign excels in its ability to seamlessly integrate with over 870 leading third-party applications.
  • This extensive compatibility allows users to enhance their workflows by connecting with a wide range of tools and platforms.

2. Customer Engagement Solutions:

  • The platform integrates with 870+ customer engagement solutions, fostering cohesive coordination across various tools.
  • This includes popular solutions for marketing, sales, customer support, and more.

3. E-commerce Platforms:

  • ActiveCampaign smoothly integrates with major e-commerce platforms, making it an ideal choice for businesses in the online retail space.
  • This includes integrations with platforms like Shopify, Magento, WooCommerce, and others, streamlining marketing efforts for e-commerce businesses.

4. Language Support:

  • ActiveCampaign is accessible in multiple languages, including Spanish, French, Italian, German, English, and Portuguese.
  • This multilingual support ensures users can navigate and utilize the platform in their preferred language.

5. Flexible Integrations:

  • The platform's flexible integration options enable users to tailor their marketing stack according to their specific needs.
  • From email marketing and automation to CRM and beyond, ActiveCampaign seamlessly fits into diverse tech ecosystems.

6. Comprehensive Learning Resources:

  • ActiveCampaign provides learning opportunities and resources to guide users through the integration process.
  • This includes live walkthroughs, podcasts, a robust help center, and various articles and guides.

7. Nonprofit Integration:

  • Nonprofits can leverage ActiveCampaign's integration capabilities, benefiting from a 20% discount on pricing.
  • This makes the platform accessible and cost-effective for organizations with charitable missions.

ActiveCampaign's extensive integration capabilities empower users to create a connected and efficient marketing ecosystem, ensuring a cohesive experience across different tools and platforms.

Integration Capabilities for Drip:

1. E-commerce Platforms:

  • Drip seamlessly integrates with popular e-commerce platforms, facilitating smooth collaboration for businesses.
  • Notable integrations include Shopify, Magento, WooCommerce, and various others, enhancing marketing capabilities for online retail.

2. Third-Party Apps:

  • Drip offers integration with a variety of third-party applications, expanding its functionality and compatibility with other tools in users' tech stacks.
  • Notable integrations include Zapier, Recart, and many more.

3. Email API and SMTP:

  • Drip provides transactional capabilities through its Email API and SMTP email options.
  • This ensures users can efficiently manage transactional emails, message streams, templates, email delivery, and inbound emails for their site or application.

4. Multichannel Marketing:

  • Drip's integration capabilities extend to multichannel marketing, covering automation, personalisation, channels, insights, customer stories, pricing, and use cases.
  • This comprehensive approach allows businesses to tailor their marketing strategies across various channels.

5. Language Support:

  • Drip is accessible in multiple languages, including Spanish, French, Italian, German, English, and Portuguese.
  • This multilingual support enhances user experience and ensures a global reach for businesses.

6. Learning Resources:

  • Drip offers a range of learning resources to guide users through the integration process.
  • Live walkthroughs, podcasts, a help centre, articles, how-to guides, and release notes provide users with the knowledge needed to maximise the platform's capabilities.

7. Nonprofit Integration:

  • Nonprofits can leverage Drip's integration capabilities while enjoying a 20% discount from the regular pricing.
  • This makes Drip an affordable and effective solution for organisations with philanthropic goals.

Drip's integration capabilities extend beyond traditional email marketing, empowering users to create a connected and efficient marketing ecosystem with support for e-commerce, third-party apps, multichannel marketing, and more.

Conclusion - ActiveCampaign vs Drip:

In the ultimate face-off between ActiveCampaign and Drip, the choice boils down to nuanced preferences and business needs.

ActiveCampaign stands out with its extensive integration capabilities, language support, and diverse user base.

It's a powerhouse for customer engagement, offering flexibility for businesses of all sizes.

On the other hand, Drip excels in its e-commerce focus, providing seamless integration with popular platforms, multilingual accessibility, and robust transactional capabilities.

Drip's targeted features and affordability make it a strong contender for businesses aiming to optimise e-commerce marketing.

Ultimately, the decision hinges on the specific priorities of your business... whether it's a broad-reaching customer engagement strategy with ActiveCampaign or a specialised, e-commerce-centric approach with Drip.

Both platforms offer unique strengths, ensuring that businesses can find the right fit based on their individual requirements.

As you navigate your decision between these email marketing tools, consider trialing both to explore their full potential.

I highly recommend you have a read through this article about 10 Best Autoresponders for e-commerce {Free and Paid}.

Your insights and ultimate choice are valuable... share them in the comments below. 

Thank you for taking the time to read through, if you have any further questions or need assistance, don't hesitate to reach out.

Your input is greatly appreciated!

Sibusisiwe Musevenzi

Sibusisiwe is a mum and blogger with over 7 years of digital marketing experience, I centre my content around articles on email marketing autoresponders, hacks, and tips to enhance online business growth. I strongly advocate for the potential of email marketing to establish genuine connections and propel business success, and I am dedicated to sharing valuable insights and practical tips on my blog. Visit my "About Me" to learn more.

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