7 Best Email Marketing Software For UK-You Should Use In 2024

By Sibusisiwe Musevenzi

August 10, 2022

I help you navigate email autoresponders with ease.

Have you ever wondered what, the 7 best email marketing software for UK, you should use in 2024 and beyond are?

In this article, you will discover the best email marketing software for UK.

But first...

  • Are you new to email marketing?
  • Do you want to be in total control of your business and customers?
  • Or you are a business based in the UK looking for an email autoresponder software?
  • Do you depend on social media platforms to run your business?

So, if you answered yes to any of these questions.

I have bad news for you.

Any algorithm change will see your business slow down or die in an instant.

If you violate their terms and conditions (also known as terms of service).

Your business will vanish overnight.

email marketing software for uk

Image Credit: Vlada Karpovich

Were you aware of that?

I don't think so.

  • But, there is hope, you can add email marketing to your customer acquisition, managing your business, and future growth.
  • Email gives you the highest return on your investment. (ROI)

Statista survey conducted in 2020 found that for every $1 (U.S. dollar invested in email marketing) businesses earned $36. 

The ROI was found to be highest up to $45 in sectors such as ecommerce, retail, and consumer goods.

This puts you in the driving seat so to speak.

Where do you start?

Good question...

You start by choosing an email marketing software that caters for UK in this instance.

It must be GDPR compliant.

There are also other factors to consider when choosing an autoresponder for your business.

Such as:

  • price
  • ease of use
  • deliverability
  • marketing automation
  • good trial period

For a full rundown of these factors, you can read this article:👉 5 best factors to consider when selecting an email autoresponder.

Well, let me show you...

7 best email marketing software for UK

1. GetResponse

Image Credit: GetResponse.

GetResponse is an all-in-one online marketing platform that you can use in the UK.

Provides you with tools to sell online such as:

  • email marketing
  • conversion funnel
  • landing pages
  • website builder
  • marketing automation
  • autoresponders
  • ecommerce tools
  • webinars
  • paid ads
  • chats
  • reports
  • forms and popups

It is affordable and offers you an 18% discount with an annual plan


  • GetResponse offers a free plan best for beginners.
  • It is easy and simple to use.
  • You can safely use it in the UK.
  • No debit card or credit card is required to signup.


  • No customer support is available to free plan users.
  • No phone support until you become a custom pricing customer.
  • You can unlock all features only when you upgrade to MAX2 custom pricing plan.


GetResponse is an all-in-one software for online marketers in the UK and you can use it in 2022 and beyond.

You can learn more about GetResponse in this in-depth review!

Below is an explainer video about GetResponse...

2. Mailchimp

Image Credit: Mailchimp

Mailchimp is an email marketing service that will allow you to launch, build, and grow your business.

This platform enables you to create email campaigns and manage your mailing lists.

It was founded in 2001 by Ben Chestnut, Dan Kurzius, and Mark Armstrong.

Mailchimp is best for e-commerce.

You can access email marketing, commerce and websites, and transactional emails.

Other tools available are:

  • Landing pages
  • Signup Forms
  • Automation
  • Integrations
  • Reports

It is very affordable, easy, and fun to use.

You can start for free and build an email list of up to 2 000 subscribers.


  • You can choose to do email marketing, commerce and websites, and transactional emails. 
  • A free plan is available best for beginners.
  • Very affordable and easy to use.
  • You can pay in GBP or £.
  • Support is available in English among other languages by email, chat, and phone(premium plan customers only).
  • There are tutorials and guides on how to... available for all customers.


  • You have to pay separate pricing plans.
  • Email support is limited to the first 30 days of signing up for the free plan.
  • You can not access automation while on the free plan.


Mailchimp has carved itself a place in the email marketing world as the best and most used email autoresponder worldwide.

They allow customers to pay in 16 different currencies.

The website can be accessed in many different languages.

3. AWeber

AWeber is the best free email marketing software for ecommerce and small businesses.

You can do the following on this email marketing platform:

  • send newsletters(limited to 3 000 per month on a free plan)
  • ecommerce
  • automation
  • landing pages
  • signup forms
  • use canva
  • prebuilt email marketing templates
  • reports and analytics


  • Offers a very generous free plan.
  • You can access Canva within the platform for all your design needs.
  • Customer support by chat, email, and phone is available to all customers either free or premium.
  • You can integrate your business with all major apps and websites.


  • To access all the advanced features you need to upgrade.
  • You can't remove AWeber branding on your landing pages and emails when you are a free plan customer.


AWeber ranks among the top 10 email marketing software best for e-commerce, Shopify, and other types of growing businesses.
It is very affordable when you upgrade and you only pay for the number of email subscribers.
AWeber provides you with all the email marketing tools.
You can build a free email list of up to 500 subscribers and also do free bulk email marketing of up to 3 000 emails per month.

4. Convertkit

Convertkit is one of the best b2b email marketing companies.

Offering you the tools such as:

  •  email automation. 
  • email marketing
  • ecommerce
  • landing pages
  • prebuilt templates

It is one of the top 20 email marketing service providers.

Convertkit is designed for creators so that they can earn a living online.


  • A free plan is available that you can use to build an email list of up to 1 000 subscribers.
  • It is very affordable when you upgrade.
  • There is an option to access automation, only if your subscribers are up to 500, and pricing starts at $8 per month.
  • No credit card is required to signup also known as a debit card here in the UK.


  • You can only access automation when you become a paid customer.
  • In a free plan, customers will carry Convertkit branding on landing pages and newsletters.
  • Affiliate marketing is not allowed although with an exception.


Convertkit is an intuitive and affordable email marketing platform best for content creators.

Its mission is to help creators earn a living online.

This email marketing service is very affordable when you upgrade.

You can build an email list of up to 1 000 subscribers.

5. EmailOctopus

Email Octopus enables you to do email marketing.

It is best for creators, affiliate marketing, and other businesses.

Very good for high deliverability rates.

This is because of its integration with Amazon Web Services also known as AWS.

You can make payments using Visa, Mastercard, Amex, Diners Club, and Discover cards.


  • A free plan is available which enables you to build an email list of up to 2 500 subscribers.
  • You can expect high deliverability rates.
  • This email marketing tool is easy to use.
  • Best for most businesses especially affiliate marketing, cryptocurrency, and creators.
  • A free plan allows you to send up to 10 000 emails per month.
  • No credit or debit card is required to get started.


  • When using the free plan you will carry Email Octopus branding on your landing pages and emails. 
  • If you reach your subscriber limit Email Octopus will automatically upgrade you to the next tier.


  • Email Octopus has pre-built templates that you can edit using the drag and drop editor.
  • You have access to reports and when using the free plan reports are available for 30 days.
  • They make email marketing easy by giving you simple, yet powerful tools to grow your business.
  • This email autoresponder is affordable when you upgrade.
  • Email Octopus is very easy to use and to master, the tools like creating landing pages and campaigns.

6. Mailerlite

MailerLite is one of the email marketing tools that you can use in the UK.

It was established in 2010 and was designed to give you intuitive yet powerful solutions to complicated tasks

 In this email marketing platform you are able to do:

  • email marketing 
  • automation
  • build landing pages
  • sell digital products
  • reporting

Comes with a free plan that allows you to send up to 12 000 emails.

Very affordable and easy to use.

You can access MailerLite's premium features for 30 days.


  • A free plan is available that allows you to build an email list of up to 1 000 subscribers.
  • Very affordable plans when you upgrade.
  • Intuitive platform
  • You are able to send up to 12 000 emails while using the free plan.
  • Support is available across the board by email and live chat.


  • Affiliate marketing is not allowed. 
  • You can't remove the Mailerlite logo while using the free plan on landing pages and newsletters.
  • To access most of the features you need to upgrade.
  • 24/7 live chat is reserved for advanced plan users.


  • Mailerlite is one of the email marketing services that you can use in the UK.
  • A free plan is available that allows you to build an email list of up to 1 000 subscribers.
  • The paid plans are very affordable with prices starting at $10 per month.
  • There is a 15% discount for paying annually.

7. Systeme.io

Systeme.io is an all-in-one online marketing platform that you can use from the UK.

The tools you can expect to find are:

  • email marketing
  • automation
  • sales funnels
  • online course creation
  • website builder
  • affiliate marketing

It was established in 2015 and founded by Aurelian Amacker.

The aim was to build a tool that has all the features needed to launch, grow, and scale your business.


  • There is a free plan that you can use to build an email list of up to 2 000 subscribers.
  • This all-in-one platform is the most affordable so far on the market.
  • You can access 6 tools for free to do email marketing, automation, sales funnels, affiliate marketing, course creation, and websites.
  • Very easy to use and affordable when you upgrade.
  • You can save 30% by paying yearly.


  • No integrations on this platform.
  • To access all features you need to be on the unlimited plan.


  • Systeme.io is the best all-in-one online marketing platform and you can get started for free. 
  • Accessing 6 tools to help you launch, grow and scale your business even while you are in the UK.
  • It is very affordable when you upgrade.

With that being said...let's wrap up what this article has been about!


So far I have covered the 7 best email marketing software for UK you should use.

They all come with a free plan.

These email marketing tools allow you to build a free email list using the free plan.

With AWeber is my top recommendation because of its 24/7 customer support.

And you can access all features while on the free plan except for advanced ones.

You can access free email marketing templates within all of these email platforms.

AWeber gives you the ability to automate your business for free.

To access marketing automation you need to upgrade.

All of these platforms are easy to use, and affordable when you upgrade, and they give you great deliverability.

Email marketing does algorithm proof your business when done right.

I hope that you can now choose your email autoresponder best for the UK.

With that said, please let me know in the comments section what your best email marketing software for the UK is and why.

Thank you for reading this article and as always feel free to share it with your nearest and dearest.❤💌

Sibusisiwe Musevenzi

Sibusisiwe is a mum and blogger with over 7 years of digital marketing experience, I centre my content around articles on email marketing autoresponders, hacks, and tips to enhance online business growth. I strongly advocate for the potential of email marketing to establish genuine connections and propel business success, and I am dedicated to sharing valuable insights and practical tips on my blog. Visit my "About Me" to learn more.

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