5 Free Mass Email Marketing Software Tools-{For 2022 And Beyond}

By Sibusisiwe Musevenzi

June 20, 2022

I help you navigate email autoresponders with ease.

In this article, you will discover 5 free email marketing automation software tools you can use in 2022 and beyond.

Email Marketing is the sharpest tool in your digital marketing toolkit. 


Email brings the highest return on your investment (ROI).

An email list is your greatest asset in your business.

Because you own it.

The money is in the list!

So choosing the best and free email marketing autoresponder is essential.

To your success.

Automation allows you to free up time to do other important tasks of your business.

To send newsletters and autoresponders you require a tool that is right for the job.

With that in mind...

I have picked for you just 5 email marketing tools that allow you to send bulk emails for free.

5 Free Email Marketing Automation Software

1. Mailerlite

Mailerlite is a free email marketing tool that distinguishes itself by being simple with a beautiful UI also known as the user interface.

Although to access other features you need to upgrade.

You can do email automation, email marketing, build landing pages and access a website builder on this platform among other tools.

Pricing starts at zero and you can build an email list of up to 1 000 subscribers.

Mailerlite permits you to trial premium features for 30 days.

Your business can send up to 12 000 emails per month free.


  • A free plan is available.
  • Very affordable pricing when you upgrade, starting at $10 per month.
  • Simple and intuitive platform.
  • Support is available by email when using the free plan and also chat support for premium customers.


  • Mailerlite is not affiliate marketing friendly.
  • Free plans carry Mailerlite branding.
  • You are required to upgrade in order to access all features.

2. Omnisend

Omnisend is an email marketing and SMS platform designed with features for e-commerce.

Omnisend aims to help e-commerce businesses.

By sending personalised messages at the right time and using the right channel.

Omnisend offers an omnichannel reach.

Allowing you to unlock the full potential of SMS and email marketing.

Using prebuilt templates, and automation workflows for email marketing, Popups, and Forms.

You are allowed to send free emails up to 500 per month and the same number of Web push notifications.

Send up to 60 SMS per month and reach up to 250 contacts.

The tools found in Omnisend are automation, landing pages, pop-ups, and signup forms.

You can do A/B testing.


  • A free plan is available that allows you to build an unlimited contact list size.
  • It is very affordable when you upgrade and pricing starts at $16 per month.
  • Trusted by over 70,000 brands
  • A free plan allows you access to pretty much all the features except the advanced ones.


  • A free plan requires you to carry Omnisend branding
  • MMS is limited to Canada and US recipients only.

3. Email Octopus

free mass email marketing software tools

Email Octopus is an email marketing provider that aims to give you every tool you need to build personalised campaigns for less.

You can easily set up and send emails for free to up to 2 500 contacts.

No credit card is required and you have access to support throughout.

Offers affordable pricing and plans to suit growing businesses.

You can integrate your favourite apps so you can get more with your email marketing efforts. 

Deliverability rates are high because they use Amazon SES.

You need to connect your AWS account to access Amazon SES. 

Email Octopus can be used by bloggers, for e-commerce, by affiliates, and much more.


  • You can get started for free and build an email list of up to 2 500 and send up to 10 000 emails per month.
  • Affordable pricing and plans when you decide to upgrade.
  • Pricing starts at $8 and you can build an email list of up to 500 subscribers and send 10 000 emails.
  • You can access support by email and live chat.


  • Emails and landing pages will carry their branding when using the free plan.
  • They automatically upgrade your plan if your email list grows.

4. AWeber

AWeber is an email marketing service for small businesses.

You can get started for free, and build an email list of up to 500 subscribers, and also can send up to 3 000 emails per month.

Very affordable when you upgrade and pricing starts at $19.99

You are not required to provide your credit card details to get started.

Customer support is available to all customers on the free plan together with the premium plan.

You can access all the features available on this platform except for the advanced ones.

Support is available by phone on+1 877 293 2371 between 8 am- 8 pm ET Mon-Fri, 24/7 customer support by email and live chat.


  • Get started for free and build an email list of up to 5oo subscribers.
  • Customer support is available to every customer either free or paid plan users.
  • You can access all features when using the free plan for example automation.
  • No credit card is required to signup and you can start using this platform.


  • Free plan users will carry AWeber branding on emails, landing pages, and forms.

5. Sendpulse

Sendpulse describes itself as a multi-channel marketing automation platform.

You can use a combination of marketing and delivery channels on one platform.

That is email, web push notifications, SMS, Chatbots, Transactional emails, and Viber.

Using this tool requires you to have permission to email your list.

That is you can only send emails to customers who have consented to hear from you.

They are headquartered in Ukraine and have offices and representatives in Turkey, Brazil, Mexico, Russia, and Belarus.

Sendpulse offers a free plan that allows you to send up to 15 000 emails per month and build an email list of up to 500 subscribers.

It is very affordable when you decide to upgrade with prices starting at £6 per month.

You can also build landing pages, do automation, and verify email addresses.

Chatbots for Facebook, telegram, WhatsApp, and Instagram.


  • A free is available for email, web push notifications, chatbots, and SMS.
  • This is a multi-channel marketing and delivery platform. This will save you time and money.
  • You can build an email list of up to 500 subscribers and send emails up to 15 000 per month.
  • This platform is available in different languages like Ukrainian, English, French, Spanish, Turkish, Portuguese, and Russian.
  • There is a 20% discount for paying annually and a 10% discount for paying half-yearly or on a six months basis.


  • There is separate pricing for the different marketing and delivery tools available.
  • You need to upgrade to access all the email marketing features.


While there is many top of the range email marketing automation software.

I have focused my attention on the most affordable and efficient providers.

So far I have covered the 5 best platforms you can get started for free and that allows you to do automation.

This gives you the ability to run your business on autopilot.

These services can be used by different kinds of small businesses for example e-commerce.

With that in mind, most of these email marketing services provide you with all the features on a free plan.

Thus saving you money and time

Even if you decide to upgrade they are very affordable pricing plans you can choose from.

  • With that said, this article has been about Free Email Marketing Automation Software Tools.
Final Thoughts
  • My top recommendation is AWeber because it offers very good customer support and gives you access to all of the features on a free plan.
  • EmailOctopus is great for high deliverability rates because of Amazon SES and a 2 500 subscriber list limit for free. 
  • If you want an omnichannel for marketing and delivery...Sendpulse is your best choice.
  • For e-commerce needs like Email marketing and SMS in one platform...Omnisend is the one.
  • Mailerlite is for growing businesses and it is simple to use but it is not affiliate marketing friendly.
  • I would like to know what your top choice is for email marketing automation?
  • Please write it down in the comments section and any other suggestions.
  • Thank you for reading through this article.❤
  • You can discover the 5 best factors to consider when selecting an email autoresponder here!

Sibusisiwe Musevenzi

Sibusisiwe is a mum and blogger with over 7 years of digital marketing experience, I centre my content around articles on email marketing autoresponders, hacks, and tips to enhance online business growth. I strongly advocate for the potential of email marketing to establish genuine connections and propel business success, and I am dedicated to sharing valuable insights and practical tips on my blog. Visit my "About Me" to learn more.

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