10 Best Autoresponders For Ecommerce {Free and Paid}

By Sibusisiwe Musevenzi

November 22, 2021

I help you navigate email autoresponders with ease.

In this article, I am going to show you the 10 Best Autoresponders for e-commerce {Free and Paid}.

So let us define what e-commerce and autoresponder are?

  • Ecommerce( short for electronic commerce) is the buying and selling of goods and services online or on the internet.
  • Autoresponder is simply an email function that enables businesses to send scheduled automated messages to customers based on specific rules and when a particular condition has been met.

This gives you full control over your business in that you can build your customer list.

It enables you to enjoy the full benefits of email which according to Litmus is the most effective marketing channel and it can drive the highest return on your investment(ROI).

The other reason you can depend on email marketing is that in the event of an outage.

 Like what happened on 04 October 2021 to Facebook, WhatsApp, and Instagram.

Your brand can update its customers personally, directly, and at the touch of a button.

With that being said autoresponders give you the ability to set up different automated sequences.

Making you run your business on autopilot.

So you may be wondering what kind of messages can an e-commerce business send.

I will let you in on some of the common ones...

These Are The Best Automated Email Response Examples And They Are As Follows:

  • The Pre Purchase Sequence is used to warm up a cold audience by offering them a lead magnet in exchange for their email. That enables you to enter them at the top of the funnel.
  • The abandoned Cart Sequence serves to remind potential customers to complete their purchases.
  • Post Purchase Sequence you can set up a series to ask for reviews, social media follows, suggest cross-sells, and product recommendations. The main goal is to create excitement and to keep your business in their mind.
  • A Win Back Sequence is for getting your customers to buy again by offering them a discount.
  • A Cross-Sell Sequence to suggest other products that are often bought together.
  • An Anniversary or Replenishment Sequence this could be an offering a discount to celebrate a customer's birthday etc
  • A View Abandon Sequence this one is for customers who have viewed your products and did not add them to the cart. So you just send them the picture alongside other products so you can increase your order value.

Now, that you have a full grasp on what is e-commerce, an autoresponder is, and examples of emails that you can send using your autoresponder.

What you now need are the e-commerce autoresponders and you have a choice of 10.

10 Best Autoresponders for e-commerce

The List Below Consists Of Free And Paid Email Autoresponders All Are Best For Ecommerce:

  • 1. Klaviyo
  • 2. Autopilot
  • 3. Omnisend
  • 4. Mailchimp
  • 5. Hubspot
  • 6. Drip
  • 7. Sendgrid
  • 8. Campaign Monitor
  • 9. Active Campaign
  • 10. Easysendy 



  • Free Plan Available best for beginners. Up to 250 contacts and 500 email sends.
  • Free Plan comes with a complimentary phone number and up to 150 SMS messages. Reach limited to 50 SMS contacts per month.
  • Clear onboarding with a comprehensive Getting Started guide
  • Ability to send MMS messages in every SMS plan.
  • Throughput automatically increases as your list grows and is included in the SMS plan.
  • Klaviyo fully integrates with platforms like Shopify, Shopify Plus, WooCommerce, BigCommerce, Prestashop, Magento, Salesforce, and other commerce cloud, API, and other direct integrations.
  • Your business only pays for email contacts and SMS messages you need


  • Email and SMS each have their own pricing structure.
  • You need to send SMS messages to 95 000 people per month inorder to secure a dedicated shortcode for your business.
  • Support is available via email.


Klaviyo's Features are:

  • This is an amazing feature that compares your brand's data to businesses just like yours.
  • It will show you where you are excelling and where you have the most opportunity to grow your revenue.


  • There is an Integrations Library with top marketing tools, Apps, and API.


  • It allows you to segment your customers based on behaviours. Like what they looked at on your website, where they interact with your emails, what they actually bought and how much they spent.
  • Build segments based on special events and conditions for example a purchase or new subscriber.
  • Making it easier to send targeted and relevant workflows.
  • Segments update automatically.


  • Of email and SMS performance.


  • Klaviyo's e-commerce CRM gives you full visibility into your customers' data.
  • You can get a single record for every contact for example you are able to know how much have they spent, what have they done, and when they are likely to purchase next.


  • Using data collected with forms. You can build forms using pre-done templates and there are over 50 available to choose from.


  • Both email and SMS are available.
  • Pre-built common e-commerce workflows are built-in making it easier to customise and better than starting from scratch.


  • You are able to explore ready-made reports that cover email and SMS performance to revenue growth.
  • Custom reports based on data you want to see like campaigns, any metrics, workflows, and product performance.


  • Importing an existing list from another ESP is easy. They can turn an excel file into a segmentable audience by using the import wizard.

A/B Testing:

  • Enables you to learn which emails and SMS get the most attention.

Email Content Creation:

  • Is made simple all you need to do is tell Klaviyo your font and brand colours.
  • They will automatically apply them to built-in workflows and default templates made for e-commerce.
  • You can design emails for specific campaigns and automation workflows like welcome series, post-purchase followup, and Abandoned cart series using their drag and drop editor together with powerful personalisation features.

Email and SMS:

  • Enables you to reach your customers in a way they prefer. Using workflows that can be a mix of emails and texts.



  • Free Plan Is Available Best For Beginners up 2 000 contacts and, 8 000 emails/month.
  • Video Tutorials on How To use the platform are available also known as onboarding.
  • 14 Day Trial is available on monthly plans so that you can experience all the features.
  • Customised Enterprise Plan is available by Contacting Sales.
  • 50% Discount is available for 12 months off the Pro and Business plans offered to Startups. To qualify you need to have raised less than $250 000 in funding and been in business less than 12 months.
  • 50% Lifetime discount to nonprofits keeping it whether you upgrade or downgrade.
  • Autopilot integrates with Shopify, WooCommerce, Salesforce, Stripe, Recurly, Facebook, Pipedrive.


  • To access all the features you need an upgrade to the business plan.
  • They do not refund unused credit.
  • If you decide not to renew and cancel your plan. Make sure to export your data first. Otherwise, all your data will be deleted from their servers on the next renewal date.
  • No email support on the Free Plan.


Autopilot Features Are:

Email Marketing

  • Increase engagement with email marketing by sending branded and personalised emails that reach your customer's inbox.
  • A/B test subject lines, time, day, and content that leads to higher opens, clicks, and conversions.

Customer Journeys

  • Built using customer journey builder.
  • It enables you to create entire customer journeys with the visual journey builder.

Customer Data Platform

  • Allows you to unify your customer, transactional and behavioural data and deliver personalised experience.

SMS Marketing

  • You can send personalised automated SMS, add tags based on context.
  • Show content like abandoned cart items.
  • Use pop-ups, QR codes, opt-in keywords, and checkout prompts to grow your SMS Subscribers.

Pop-ups and Forms

  • Makes growing either email or SMS subscribers easy by designing engaging forms, pop- ups, spin wheels, surveys, and much more.


  • Come with TV mode enabling you to put all your metrics on the big screen.
  • They are designed for every use case and help you make sense of the most important metrics all on one page.

Reports and Analytics

  •  You can create reports using this business intelligence solution that span customer, transactional and behavioural data across your customer data platform(CDP)

Data Sources

  • Unlocks a complete solution, when you connect all your customer data to your customer data platform(CDP) using integrations.

Autopilot AI

  • Enables you to create highly engaging emails by writing subject lines that increase email open rate and are relevant from AI email subject line suggestions.
  •  Write SMS messages that are engaging using AI SMS suggestions. 

Security and Privacy

  • This feature will help small and large enterprises to be GDPR, SOC2*, and CCPA compliant.
  • Set user roles and permissions for your team to keep your account secure.
  • With two-factor authentication using authentication apps or SMS verification.


  • Free Plan available Best for Beginners. Reach up to 250 contacts, 500 emails/month, up to 60 SMS, and 500 Web Push.
  • Generous Features on the Free Plan compared to other autoresponders.
  • Integrates with top e-commerce platforms like Shopify, Shopify Plus, BigCommerce, WooCommerce, and more.
  • Onboarding Videos are available under Support.
  • 24/7 Support is available via chat or email on any Plan.
  • Free SMS Credits on the Pro Plan


  • Advanced reporting is available only to Pro Plan Users.
  • Forms required to carry Omnisend Branding badge on the Free plan.


Omnisend's Features Are:
Email Marketing

  • You can create personalised campaigns fast using email templates and email builder, without coding and boring editing.

Marketing Automation 

  • Allows you to drive sales on autopilot across multiple channels by sending automated email and SMS created using an automation editor and pre-built workflows.


  • You can reach a global audience because Omnisend supports all country codes for SMS by sending automated personalised or one-off campaigns.
  • SMS can be combined with email and push notifications into a single automated workflow.

Web Push Notifications

  • Automated workflows push notifications to allow you to instantly retarget your store visitors.
  • For example push for cart abandonment, push for browser abandonment and push for transactional messages.

Popups and Forms

  • Capture and convert store visitors using built-in signup forms to grow your list like Popups, landing pages, Wheel of Fortune, and signup boxes.


  • This helps you understand and make use of your data.
  • There is a sales dashboard, performance reports, advanced reporting, and form reports.


  •  Allows businesses to improve their targeting by sending personalised messages based on shopping behaviour, customer lifecycle, and engagement all by using an intuitive segment builder.

Audience Sync For Ads 

  • This tool allows you to retarget your contacts on Facebook and Google just by using their email addresses and not cookies.



  • Free Plan is available making it best for beginners and up to 2 000 contacts.
  • Mailchimp which is now part of Intuit is available in English, Spanish, French, Portuguese, and German.
  • 56 Integrations for e-commerce are available from their Integrations Directory.
  • Payments are available in 16 currencies and that is USD, GBP, NZD, MXN, JPY, INR, HKD, EUR, SEK, ZAR, DKK, CHF, CAD, SGD, AUD, and BRL.
  • Pay As You Go Plan is also available.
  • Getting Started Guides and Tutorials are available in the Help section.
  • 10% discount for 3 months when you add two-factor authentication.
  • 15% Discount for Nonprofits also known as NFP and charities.
    Marketing Features are Free on the Websites and Commerce Pricing Plans.


  • 2% Transaction fee and Stripe processing fees on the free plan. This is on the Websites and Commerce Pricing Plan Structure.
  • 1.5% Transaction fee and Stripe processing fee are added onto your $10/month plan. This is on the Websites and Commerce Pricing Plan Structure.
  • 0.5% Transaction fee and Stripe processing fee are added onto your $29/month plan. This is on the Websites and Commerce Pricing Plan Structure.
  • No email support on the Free Plan is available after 30 days.
  • Some businesses are not allowed to use this platform. Such as Pharmaceutical products, and many more.


Mailchimp's Features Are As Follows:

Features to Get Your Business Online are

  • Websites you can now create a free website that comes with built-in marketing tools.
  • Online Stores you can now launch a store and have access to everything you need to start generating sales and free marketing tools.
  • Appointment Scheduling you are now able to allow your website visitors to book appointments with your business.
  • Domains are available so people can find your business online.

Features to help you market your business are

  • Email-using branded emails you can engage your customers.
  • Landing Pages- enable you to grow your audience and even sell more.
  • Digital Ads you can use Facebook, Instagram.
  • Social Media you can capture highly targeted customers using ads and posting on Twitter, Instagram, and Facebook.

Audience Management:

  • Marketing CRM
  •  Signup Forms 
  • Segmentation 
  • Behavioral Targeting
  • Predicted Demographics 
  • Tags 
  •  Profiles

Creative Tools:

  • Content Studio
  •  Creative Assistant
  • Dynamic Content
  • Subject Line Helper
  • Campaign Templates

Marketing Automation:

  • Customer Journeys
  •  Integrations

Insights & Analytics:

  • Reports
  • Smart Recommendations
  • A/B Testing
  • Surveys
  • Content Optimiser



  • Free Plan is available with a variety of Free Tools making it best for Beginners.
  • Payment is available in US dollars, Singapore Dollars, Euros, British Pounds, Australian Dollars, Japanese Yen, Colombian Peso, and Canadian Dollars.
  • Hubspot can be accessed in 6 different languages and they are Japanese, German, English, Spanish, Portuguese, and French.
  • It comes with a choice of 5 hubs and they are Marketing Hub, Sales Hub, CMS Hub, Operations Hub, and Service Hub.
  • A local user group is available for support.
  • Integrates with Shopify, Magento, a whole variety of e-commerce integrations apps, and for a full list check here.


  • Premium Plans are very high compared to other autoresponders.
  • Each Hub has its own price plan.
  • Only community support is available on the Free plan.


Hubspot CRM( Customer Relationship Management) Platform has:

  • Sales Hub is available on the Free plan and Premium plans
  • Service Hub and is available on Free and Premium Plans
  • Operations Hub and is available on Free and Premium Plans
  • Marketing Hub and is available on Free and Premium Plans
  • CMS Hub and is available only on Premium Plans

Hubspot Popular Features are:

  • Social Media Tools
  • Email Tracking Software
  • Sales Email Automation
  • Ads Software
  • Email Marketing Software
  • Lead Management Software
  • Pipeline Management Tools
  • Helpdesk Software
  • Sales Email Templates
  • Marketing Analytics

Hubspot has a variety of free tools and they are:

  • Free Chatbot Builder
  • Free Landing Page Builder
  • Free Meeting Scheduler App
  • Free Live Chat Software
  • Free Online Form Builder
  • Website Grader
  • Make My Persona
  • Email Signature Generator
  • Blog Ideas Generator
  • Invoice Template Generator
  • Marketing Plan Generator
  • Free Business Templates
  • Industry Benchmark Data
  • Software Comparisons Library



  • Integrates seamlessly with most popular e-commerce platforms like Shopify, Magento, WooCommerce, BigCommerce, and many more.
  • Autoresponder for growing e-commerce brands.
  • 2 Pricing plans are available from $19 for email plan and from $22 for email plus SMS plan.
  • Workflow Templates are Available.
  • How-Tos Guides Are Available.
  • Start with a 14 Day Trial.


  • No Free Plan.
  • Support by email is available to paying customers only during office hours(9 to 5) in CT
  • For customers paying $99 plus plans, support is available via chat and only during office hours(9 to 5) in CT


Drip's Main Features are:

Customisable Forms:

  • That are easily built with a form builder and enables SMS Opt-Ins.


  • Create and send branded and personalised emails using their powerful visual email builder or using their simple text email editor.

A/B Testing:

  • Allows your brand to learn what makes the biggest impact and drives the most revenue, email opens and clicks


  • This channel allows you to meet your customers on their phones and has high engagement rates due to it being immediate, to the point, and easy to consume.


  • Create behaviour-based automation like abandoned cart series, post-first purchase series, welcome series, win back series, and many more.
  • All this is made possible using Drip's powerful visual workflow builder and following Drip's best-practice workflows if you may.


  • Drip allows you to do smart segmentation by creating audiences based on customer behaviour that is bringing in revenue.
  • These segments update automatically making it easy to understand what your customers are browsing, opening, buying, and clicking.
  • Tagging them using custom fields to create dynamic audiences and personalised messaging.


  • The Revenue Attribution Feature in Drip allows you to see which emails and SMS are bringing in revenue and from which customers.
  • So you can do smart marketing



  • A free plan is available with 100 emails per day forever on the Email API plan. A free plan is available with up to 2 000 contacts and 6 000 email sends per month on the Marketing Campaigns plan.
  • Sendgrid integrates email into your app or website.
  • Additional IPs are available as an Add On.
  • Real-Time Analytics
  • Email Cloud-based SMTP service available for all your transactional email sends, ensuring reliable delivery.
  • Onboarding specialists and Delivery Consultants are available.
  • It is for e-commerce and high-volume senders.
  • Ticket and Social Support is available 24/7


  • There is an overage fee for sending more emails than your plan allows.
  • You need separate plans for Marketing Campaigns and Email API.
  • Chat support 24/7 only available to paying customers


Sendgrid's Features are As Follows:

Email Marketing there us tools like:

  • Email Automation
  • Signup Forms
  • Email Testing
  • Email Design
  • Email Templates
  • Email Statistics

Email API

  • SMTP service
  • Email Validation
  • Deliverability Insights
  • Dynamic Templates
  • Email Infrastructure
  • 5-minute Integration

Twilio Products you have access to are:

  • SMS, WhatsApp, Video, and more.

There are expert services available and they are:

  • Set-up Assistance
  • Delivery Help
  • Ongoing consulting

It is a cloud-based SMTP provider.

They also manage all the technical details like:

  • ISP monitoring
  • Reputation Monitoring
  • SMTP Relay
  • Custom API Integration
  • Dedicated and Multiple IP Addresses
  • IP White labeling


  • Integrates with Shopify and WooCommerce and many other apps and APIs.
  • Step by Step video tutorials are available on how to use the platform.
  • Three plans are available and they are Basic @ $9/month and 2500 email sends, Unlimited @$29/month, and Premier @ $149/month.
  • Worldview Campaign Reporting is a game-changer. It shows you in real-time how your campaign is performing.
  • There is separate pricing for high-volume email sends.
  • Their link review feature searches automatically email links and hyperlinks that might be broken or outdated.


  • You need to upgrade to the Premier plan in order to access all the features.
  • No Free Plan is available.


Campaign Monitor's Features:


  • Easily brand your emails by inputting your website URL to automatically import your brand colours and logo.

Segmentation and Personalisation

  • This is the simplest way to increase conversions while building long-term relationships.

Link Review

  • This tool automatically searches your emails and flags broken or outdated hyperlinks for your attention.

Marketing Automation

  • Allows you to easily create personalised customer journeys using their intuitive visual journey designer.
  • This saves you a lot of time creating and sending campaigns.
  • You will create more emails that bring in revenue and keep your customers engaged.

Transactional Emails

  • Send highly optimised and branded automatic emails based on interactions your customers have had with your business.
  • For example a donation or purchase.


  • This tool gives you an aggregate view of the overall performance of your emails like geography, engagement per campaign, and acquisitions.
  • Giving you actionable insights to help your brand improve on strategy and return on email investment.


  • Seamlessly connects to hundreds of pre-built apps and integrates with e-commerce platforms, CRM, Website, API, and many more.

Signup Forms

  • Allows you to grow your email list and introduce yourself to new customers from your website to your store or wherever you are.


  • Integrates with Shopify, Magento, Prestashop, WooCommerce, BigCommerce, Square, Stripe, and many other e-commerce apps.
  • Full support is available in the following languages: Czech, Dutch, English, French, German, Hungarian, Indonesian, Italian, Polish, Portuguese, Brazilian Portuguese, Russian, Slovenian, Spanish.
  • You can request a one-time extension when the 14 days trial expires.
  • In-person training is available at their Study Halls around the world.
  • Free migration service is available for all plans.
  • Free online training is available.
  • Comes with CRM built for small to medium-sized businesses


  • No Free Plan is available, you only get 14 days Free Trial.


Active Campaign's Features Are:

Email Marketing you can do:

  • Email Segmentation
  • Site Tracking
  • Subscription Forms
  • Deliverability is managed.

Marketing Automation you can send: 

  • Triggered
  • Broadcast
  • Targeted
  • Scheduled emails
  • Email Autoresponders and Funnels.

CRM and Sales Automation there is:

  • Contact and Lead Scoring
  • Win Probability
  • Pipelines
  • Split Action
  • Attribution
  • Sales Engagement Automation.

Integrations allow you to connect with your favourite apps and platforms.

Templates there is 125 plus to choose from and are responsive, work well with HTML, and are B2B or B2C friendly.

Landing Pages 

  • With this tool, you can capture leads, grow your audience, and do more repeat business. 
  • Choose yours from a library of easy to customise landing page templates. Using a drag and drop designer.

Mobile App is now available on Android or iOS and can be downloaded from App Store or Google Play. Making managing your business easy from your phone. 

Inbox Extensions with Chrome or Outlook Extensions. You can now manage all your sales communications in your preferred email account.

Reporting enables you to see which emails are working and which need tweaking.

A/B Testing to determine the winner.

Machine Learning helps you make use of your data.

WhatsApp real-time messaging to offer support and get feedback.

Social Media using Facebook custom audiences and Facebook ads.

Messaging and Text this text message and SMS Marketing automation will give you the ability to engage with your customers wherever they are.

Conversations and Chat engage with customers in real-time using live chat, automated chatbot workflows.

Web Personalisation you can give your visitors exactly what they want and this will increase conversion rates.

Custom Objects helps you create meaningful workflows and have a deeper customer understanding.



  • Integrations with e-commerce platforms like Magento, Prestashop, WooCommerce, Shopify, and BigCommerce. CMS like WordPress, Digital Advertising like Facebook custom audiences and Facebook Lead Ads, API and Webhook, and many more.
  • Free Plans Are Available Making It Best For Beginners
  • Free Callback Feature is available 24/7
  • 2 months Free on Yearly Plans
  • Getting started support is available.


  • Full Features unlock on EasySendy Drip plan like autoresponder and more.
  • As your list grows they upgrade automatically for you.
  • Live Chat Support is limited to Office Hours Only.


EasySendy Features Are:

Integrations with e-commerce platforms like:

  • Magento
  • Prestashop
  • WooCommerce
  • Shopify
  • BigCommerce
  • CMS like WordPress
  • Digital Advertising like Facebook custom audiences and Facebook Lead Ads
  • API
  • Webhook and many more.

Add-Ons are Email Verification, SMS Campaigns, and Facebook Messenger Campaign Features.

Reporting this feature allows you to view live engagement reports, opens by hour reports, opens by the device.

 All these reports are password protected and you can share and export.

Email Delivery Management like:

  • Time-warp email delivery
  • Multiple delivery server routing
  • SPF
  • DKIM
  • DMARC Record Implementation
  • Delivery IP Management.

Website Engagement Pops like:

  • Returning Visitor Recognition
  • Web Pop Messages
  • Video Web Pops
  • Quick Social Subscribe Buttons
  • Inline Web Pop Subscription Box
  • Thanksgiving Web Pop Builder.

Email Campaign management this feature allows you:

  • To run event-based campaigns
  • Geolocation campaigns
  • Basic drip campaigns
  • RSS email campaigns using responsive email templates and Simple drag and drop email editor.

Create behaviour-based email follow-up automation, behaviour-based list management automation, follow-up email autoresponder, and A/B Test email campaigns.
There is a lead magnet builder and subscriber engagement scoring.

Please Note autoresponder and automation are only available on EasySendy Drip Plan.

Form and Subscriber List Management there is

  • Consent checkbox for GDPR Compliance.
  • Suppression list management
  • Subscriber re-engagement campaign
  • List hygiene and cleaning
  • List management
  • Segments
  • On exit and on scroll pop-up forms
  • Customisable subscriber website forms
  • Drag and Drop subscriber web pop form builder
  • 250+ web subscriber form templates.

Some of these features are available on the EasySendy Drip plan.


So there you have it, I am sure you are now able to choose one from the list of e-commerce autoresponders. Starting with a free plan or free trial.

You can now build your customers list, generate more sales by setting up autoresponder sequences, send personalised email campaigns, run your business on autopilot, and much more.

Thank you for taking your time to read this article and I would love to hear what you think is the best autoresponder for ecommerce.

Learn more about 3 Ways to email customers using autoresponders for e-commerce.

I hope this article has helped you learn about the best e-commerce autoresponder software.

You are free to share with your nearest and dearest and as always the choice is entirely yours.

Sibusisiwe Musevenzi

Sibusisiwe is a mum and blogger with over 7 years of digital marketing experience, I centre my content around articles on email marketing autoresponders, hacks, and tips to enhance online business growth. I strongly advocate for the potential of email marketing to establish genuine connections and propel business success, and I am dedicated to sharing valuable insights and practical tips on my blog. Visit my "About Me" to learn more.

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