Ultimate List Of Words To Avoid Spam Filters-Best For Beginners

By Sibusisiwe Musevenzi

March 10, 2022


In this article, you will discover the ultimate list of words and symbols to avoid spam filters and it is best for beginners at email marketing.

So use this list to weed out any words that may trigger the algorithm and also so that you can maintain a good reputation with your email autoresponder.

Doing this will stop you from getting banned by your email marketing software.

Email marketing remains one of the channels with the highest return on investment and this is according to litmus.com. 

So for your business to benefit, you must use this strategy the right way.

That means ensuring your emails get sent to your customers' inboxes. This alone will increase the chances of your business being seen.

You may want to know what is considered spam by most email service providers.

  • They are words that are typically blacklisted on spam filters and that most people would consider being spammy in nature.
  • This is a list of words to avoid if you want to avoid being filtered as spam.
  • If you want to avoid being filtered as spam, avoid using words like "Free" and "Money." These words can be flagged by spam filters algorithms of email service providers.

If you use the following words and symbols in your emails you will be marked as spam and that has a few consequences for your business.

Not only will you get banned by your email marketing autoresponder for spamming.

But emails ending up in spam folders will do nothing for your business.

They will not be seen because not many people sift through their spam folders.

The list below can be categorised as follows:

  • Spam industry words...
  • Offer words...
  • Banned words and phrases
  • Aggressive action words
  • Nonspam words

A-Z Types of Words To Avoid Spam Filters.

A - B

  • Acceptance
  • Access
  • Accordingly
  • Act Now!
  • Ad
  • Affordable
  • All new
  • Amazing
  • Apply now
  • Apply Online
  • Auto email removal
  • Avoid
  • Bargain
  • Beneficiary
  • Best price
  • Beverage
  • Big bucks
  • Billing address
  • Billion
  • Billion dollars
  • Bonus
  • Brand new pager
  • Buy

C - E

  • Cable converter
  • Call
  • Call free
  • Call now
  • Cancel at any time
  • Cannot be combined with any other offer
  • Cards accepted
  • Cash
  • Cash bonus
  • Casino
  • Celebrity
  • Cents on the dollar
  • Certified
  • Chance
  • Cheap
  • Check
  • Check or money order
  • Claims
  • Clearance
  • Click
  • Click here
  • Click to remove
  • Collect
  • Compare
  • Confidentially on all orders
  • Congratulations
  • Consolidate debt and credit
  • Consolidate your debt
  • Copy accurately
  • Copy DVDs
  • Cost
  • Credit
  • Credit bureaus
  • Credit card offers
  • Cures baldness
  • Deal
  • Dear [email/friend/somebody]
  • Diagnostics
  • Dig up dirt on friends
  • Direct email
  • Direct marketing
  • Discount
  • Do it today
  • Don’t delete
  • Don’t hesitate
  • Dormant
  • Double your
  • Drastically reduced
  • Earn
  • Earn $
  • Earn extra cash
  • Earn per week
  • Easy terms
  • Eliminate bad credit
  • Eliminate debt
  • Email harvest
  • Email marketing
  • Expect to earn
  • Explode your business
  • Extra income

F - G

  • F r e e
  • Fantastic deal
  • Fast cash
  • Financial freedom
  • Financially independent
  • For free
  • For instant access
  • For just $XXX
  • For Only
  • For you
  • Form
  • Free
  • Free access
  • Free cell phone
  • Free consultation
  • Free DVD
  • Free gift
  • Free installation
  • Free Instant
  • Free investment
  • Free leads
  • Free membership
  • Free money
  • Free offer
  • Free preview
  • Free priority mail
  • Free quote
  • Free sample
  • Free trial
  • Free website
  • Freedom
  • Friend
  • Full refund
  • Get
  • Get it now
  • Get out of debt
  • Get paid
  • Get started now
  • Give it away
  • Giving away
  • Great offer
  • Guarantee
  • Guaranteed


H - L

  • Have you been turned down?
  • Hello
  • Here
  • Hidden
  • Hidden assets
  • Hidden charges
  • Home
  • Home based
  • Homebred business
  • How To...
  • Important information regarding
  • Income
  • Income from home
  • Increase sales
  • Increase traffic
  • Increase your sales
  • Incredible deal
  • Info you requested
  • Information you requested
  • Instant
  • Insurance
  • Internet market
  • Internet marketing
  • Investment
  • Investment decision
  • It’s effective
  • Join millions
  • Join millions of Americans
  • Laser printer
  • Leave
  • Legal
  • Life
  • Insurance
  • Lifetime
  • Limited time
  • Loans
  • Lose
  • Lose weight
  • Lose weight spam
  • Lower interest rate
  • Lower monthly payment
  • Lower your mortgage rate
  • Lowest insurance rates
  • Lowest price
  • Luxury car

M - O

  • Mail in order form
  • Maintained
  • Make $
  • Make money
  • Marketing
  • Marketing solutions
  • Mass email
  • Medicine
  • Medium
  • Meet singles
  • Member
  • Message contains
  • Million
  • Million dollars
  • Miracle
  • Money
  • Mortgage
  • Mortgage rates
  • Name brand
  • Never
  • New customers only
  • New domain extensions
  • Nigerian
  • No age restrictions
  • No catch
  • No claim forms
  • No credit check
  • No disappointment
  • No experience
  • No fees
  • No gimmick
  • No hidden
  • Costs
  • No inventory
  • No-obligation
  • Not intended
  • Notspam
  • Now
  • Now only
  • Obligation
  • Offer
  • Offer expires
  • Once in lifetime
  • One hundred percent free
  • One hundred percent guaranteed
  • One time
  • One time mailing
  • Online degree
  • Online marketing
  • Online pharmacy
  • Only
  • Only $xxxx
  • Open
  • Opportunity
  • Order
  • Order today
  • Orders shipped by
  • Outstanding values

P - V

  • Passwords
  • Pennies a day
  • Per day
  • Per week
  • Performance
  • Phone
  • Please read
  • Potential earnings
  • Pre-approved
  • Price
  • Print out and fax
  • Priority mail
  • Prize
  • Prizes
  • Problem
  • Produced and sent out
  • Profits
  • Promise you
  • Quote
  • Refinance
  • Refinance home
  • Remove
  • Reverses
  • Rolex
  • Sale
  • Sales
  • Sample
  • Satisfaction
  • Satisfaction guaranteed
  • Search engines
  • Shopper
  • Shopping spree
  • Sign up free today
  • Social security number
  • Solution
  • Special promotion
  • Spam
  • Stainless steel
  • Stock alert
  • Stock disclaimer statement
  • Stock pick
  • Stop
  • Stop snoring
  • Subscribe
  • Success
  • Teen
  • Terms and conditions
  • The best rates
  • The following form
  • They keep your money — no refund!
  • They’re just giving it away
  • This isn’t junk
  • This isn’t spam
  • Thousands
  • Time limited
  • Trial
  • Undisclosed recipient
  • University diplomas
  • Unlimited
  • Unsecured credit
  • Unsecured debt
  • Unsolicited
  • Unsubscribe
  • Urgent
  • US dollars
  • Vacation
  • Vacation offers
  • Valium
  • Viagra
  • Vicodin
  • Visit our website

W - Y

  • Warranty
  • We hate spam
  • We honor all
  • Web traffic
  • Weekend getaway
  • Weight loss
  • What are you waiting for?
  • While supplies last
  • While you sleep
  • Who really wins?
  • Why pay more?
  • Wife
  • Will not believe your eyes
  • Win
  • Winner
  • Winning
  • Won
  • Work at home
  • Work from home
  • Xanax
  • You are a winner!
  • You have been selected
  • You’re a Winner!

Also these words and symbols...

  • #1
  • $$$
  • 100% free
  • 100% Satisfied
  • 50% off

To increase email deliverability do not use these words in your emails.

Now that you are aware of what words to keep to a minimum and avoid completely in your emails.

And as long as your customers use these free email service providers:

Gmail, Outlook, Yahoo Mail, Zoho Mail, Yandex Mail, Hotmail, iCloud Mail, AOL Mail, etc

Your emails are subject to the spam filter algorithm that detects spam trigger words and mark your emails as spam or not.

With that being said I have an additional tool to help you succeed. By checking for email spam trigger words in every newsletter before you hit send.

Since a high number of spam emails or emails marked as spam will get you suspended by most email marketing autoresponders like for example AWeber or Convertkit.

It is important to check for spam trigger words and to familiarise yourself with this ultimate list of words that trigger spam filters.

Use this tool to check for email spam trigger words in your newsletters.

There are many reasons as to why emails end up in the spam folder.

The good news is that there are a few things to check in order to resolve this issue.

They are as follows:

  • You need to authenticate your email
  • Check your Domain or IP reputation
  • Is your domain blacklisted
  • Are your emails encrypted
  • Check your newsletter content

It is often good practice to check and remove spam trigger words and symbols in your headlines, subtitles, newsletters, and campaigns.

So far in this article, I have focused on the words and symbols you should avoid using in order for your emails to avoid spam filters.

But, for your email marketing strategy to yield the desired results that it is well known for. That is the high return on investment.

There are a few factors you should consider in choosing the email marketing software that will do all the heavy lifting for your business.

And also that you should be sending the right email type for example if a customer has just signed up into your email list. You need to be sending them a welcome email.

This article is mainly focused on the words that a beginner at email marketing should avoid using in order for your emails not to end up in the spam folder of your customers.

I must say that some words are not spammy words but because they have been overused and therefore they now fall in the category of blacklisted words by spam filters.

Ultimate List Of Words To Avoid Spam Filters-Best For Beginners

Some businesses like affiliate marketing are the hardest hit because there have been users not paying due diligence and not following email marketing best practices. 

So you will find that email autoresponders like MailChimp will not let you use their platform. They prohibit certain businesses so as to protect their sender reputation and email deliverability.

With that being said, I hope you have found this article useful and as always feel free to share it with your nearest and dearest.

Thank you very much for taking the time to read through this article. I would certainly love to hear what you think about this ultimate list of spam trigger words. 

Or anything you might have in the comments section below. I will respond as soon as I possibly can.

Sibusisiwe Musevenzi

Sibusisiwe is a mum and blogger with over 7 years of digital marketing experience, I centre my content around articles on email marketing autoresponders, hacks, and tips to enhance online business growth. I strongly advocate for the potential of email marketing to establish genuine connections and propel business success, and I am dedicated to sharing valuable insights and practical tips on my blog. Visit my "About Me" to learn more.

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