A Guide on How to Connect Mailchimp to Shopify Integration

By Sibusisiwe Musevenzi

January 10, 2024


This blog post aims to serve as a guide on how to connect MailChimp to Shopify. Also known as Mailchimp to Shopify integration.

  • Mailchimp is an email service provider mainly used by Shopify store businesses to do effective email campaigns, create signup forms to gather new users, create marketing messages, and send marketing emails.
  • Shopify is a platform that allows businesses to create stores and sell products or services online. 

Moving on to how to connect MailChimp to Shopify which is the main reason for this blog post.

How to connect Mailchimp to Shopify Integration

Mailchimp to Shopify Integration

Connecting Mailchimp to Shopify is a straightforward process, and it allows you to sync customer and purchase data, automate campaigns, and enhance your email marketing efforts.

  • You can either connect Mailchimp to Shopify by opening both platforms simultaneously. 
  • In Shopify, go to Admin > Apps, then visit the Shopify App Store to search for Mailchimp. 
  • Or integrate Shopify directly from within the Mailchimp interface.

Below you'll find step-by-step instructions and a video for beginners in email marketing...

Here are step-by-step instructions for Mailchimp to Shopify Integration:

  • Go to the Mailchimp website mailchimp.com and sign in to your account.
  • Once logged in, click on your profile name and select Account.
  • From the Account Dashboard, click on Integrations.
  • Scroll down to find the Shopify option among the available integrations.
  • Click on Connect.
  • You will be directed to a new page. Click on the Connect button to proceed.
  • A new window will open, prompting you to log in to your Shopify account.
  • Enter your Shopify credentials and click Log in.
  • After logging in, you will be asked to install the Mailchimp for Shopify app.
  • Click Install app to authorise the connection between Mailchimp and Shopify.
  • Follow the prompts to configure the settings according to your preferences. This may include selecting your audience, configuring tracking preferences, and more.
  • Once you have configured the settings, click Complete Setup to finalise the integration.
  • It's a good practice to test the connection by making a test purchase or updating a customer profile in Shopify to see if the data is reflected in Mailchimp.
  • With the integration complete, you can now access Mailchimp features directly within your Shopify dashboard. This includes creating and managing email campaigns, viewing analytics, and utilising personalized product recommendations.

It's important to note that the integration process may be subject to updates and changes, so it's recommended to refer to the latest documentation provided by Mailchimp and Shopify for the most accurate and up-to-date instructions.

Here is a video that will walk through the exact process of integrating Mailchimp and Shopify.

If you still need further support you can follow this link to complete your mailchimp to shopify integration.

You might be wondering why all the hype about email marketing efforts in e-commerce and the next step.

So let's delve deep into why your e-commerce business needs an autoresponder and in this instance Mailchimp.

A brief overview of the significance of email marketing in e-commerce.

  • Email marketing is crucial for e-commerce due to its direct and personalised communication with customers, fostering loyalty. It enables engagement through personalised content, promotions, and updates, enhancing relationships.
  • Businesses rely on email to efficiently communicate promotions, encourage repeat purchases, and manage a large number of orders.
  • Segmenting audiences based on factors like purchase history and preferences allows for targeted marketing campaigns, boosting conversion rates.
  • Email marketing also aids in recovering abandoned shopping carts through strategic follow-up emails.
  • Personalised recommendations in emails, based on past purchases, enhance the customer experience, potentially leading to increased sales.
  • Regular email communication to Shopify customers builds brand awareness, fostering trust and brand preference among customers.
  • Email marketing allows businesses to gather valuable feedback through surveys, aiding in understanding customer satisfaction and preferences.
  • Detailed analytics from email platforms help track campaign performance, offering insights for refining future marketing efforts.


Using Mailchimp for email marketing offers a range of benefits:

  • Mailchimp provides an intuitive and user-friendly interface, making it accessible for users with varying levels of technical expertise.
  • Automate email campaigns based on triggers such as purchases, sign-ups, or customer behavior, saving time and ensuring timely communication.
  • Easily segment your audience based on various criteria, allowing for targeted and personalised communication to specific groups of subscribers.
  • Leverage personalisation tokens and dynamic content to tailor emails to individual subscribers, increasing engagement and relevance.
  • Conduct A/B tests on different elements of your emails, such as subject lines or content, to optimise and improve campaign performance.
  • Mailchimp seamlessly integrates with various e-commerce platforms, including Shopify, allowing for synchronised data and personalised product recommendations.
  • Gain insights into the performance of your email campaigns with detailed analytics, including open rates, click-through rates, and conversion metrics.
  • Choose from a variety of responsive and professionally designed email templates that ensure your messages look great on any device.
  • Mailchimp follows industry standards for email marketing compliance, helping to maintain high deliverability rates and ensuring that your emails reach the intended audience.
  • Extend your reach by sharing email campaigns on social media directly from the Mailchimp platform, maximising your online presence.
  • Benefit from responsive customer support, including tutorials, guides, and a knowledge base, to help you navigate and make the most of the platform.
  • Whether you're a small business or a large enterprise, Mailchimp's pricing and features cater to various business sizes, allowing for scalability as your email marketing needs grow.
  • Mailchimp continually updates its features, introducing innovations such as interactive content and advanced personalisation options to keep your email marketing strategies cutting-edge.
  • Mailchimp offers a free plan with basic features, making it a cost-effective option for small businesses and startups to initiate their email marketing efforts.

Coming up next is a video to show you why you need Mailchimp for your Shopify ecommerce business

The advantages of Shopify as an e-commerce platform

  • Shopify offers an intuitive interface for easy navigation and management.
  • Rapidly launch your online store with Shopify's straightforward setup process.
  • All Shopify themes are mobile-responsive, ensuring a seamless shopping experience on various devices.
  • Benefit from robust security features and reliable hosting, ensuring a secure shopping environment.
  • Access a diverse range of apps to enhance your store's functionality and meet specific business needs.
  • Shopify supports various payment gateways, providing flexibility for customers during checkout.
  • Built-in SEO features and customisable meta tags contribute to better search engine visibility.
  • Suitable for businesses of all sizes, Shopify scales effortlessly as your e-commerce venture grows.
  • 24/7 Customer support to address queries and concerns promptly.
  • Utilise built-in marketing tools and features to promote products and boost sales.
  • Access detailed analytics to track sales, customer behavior, and website performance.
  • Tailor your online store with customisable themes and design options to align with your brand.
  • Easily integrate with dropshipping services for streamlined order fulfillment.
  • Shopify supports multi-currency transactions and provides tools for international expansion.
  • Benefit from automatic updates, ensuring your store remains up-to-date with the latest features and security patches.
  • Leverage automated tools for recovering abandoned carts and minimizing lost sales.
  • Effortlessly manage products, inventory, and orders with Shopify's user-friendly dashboard.
  • Seamlessly connect your store with social media platforms to expand your online presence.

Importance of integrating Mailchimp Account with Shopify

Integrating Mailchimp with Shopify is vital for a seamless e-commerce marketing strategy.

This teamwork offers key benefits:

  • Ensure synchronised new customers, and order data between Mailchimp and Shopify for a comprehensive understanding of customer behavior, enhancing targeted marketing.
  • Streamline marketing efforts with automated campaigns triggered by specific events, like purchases or cart abandonment, ensuring timely and relevant communication.
  • Leverage Shopify data for personalised product recommendations in Mailchimp emails, enhancing the customer experience and boosting conversions.
  • Enable precise segmentation based on location, purchase history, or browsing behavior, allowing for highly targeted and effective marketing campaigns.
  • Implement automated recovery campaigns for abandoned carts, sending personalised emails to the target audience to encourage purchase completion and reduce abandonment rates.
  • Maintain uniform branding elements, such as logos and messaging, across Mailchimp and Shopify to reinforce brand identity in marketing communications.
  • Access detailed analytics integrating data from Mailchimp and Shopify for a better understanding of campaign performance and customer engagement.
  • Streamline marketing operations by reducing manual tasks, allowing teams to focus on strategy and creativity rather than routine execution.
  • Extend marketing efforts seamlessly across various channels, including email, social media, and online stores, enhancing overall reach and impact.

Now onto how to create a Shopify account for your e-commerce business…

How to create a Shopify account

Creating a Shopify account is a straightforward process.

Follow these step-by-step instructions to set up your Shopify account:

  • Go to the official Shopify website by following this link: www.shopify.com
  • On the Shopify homepage, look for the "Get Started" or "Start Free Trial" button. Click on it to begin the account creation process.
  • Provide a valid email address that you want to associate with your Shopify account. Make sure it's an email you have access to, as Shopify will use this for communication.
  • Choose a strong and secure password for your account. Ensure it meets the password requirements displayed on the screen.
  • Enter the name you want for your online store. This doesn't have to be the final name, and you can change it later.
  • Shopify will ask you a few questions about your current selling situation and your plans. Fill in the relevant information to help tailor the platform to your needs.
  • After providing the necessary information, click on the "Next" or "Continue" button.
  • Enter your address and additional details about your store. This information is necessary for billing purposes and helps Shopify customize your experience.
  • Shopify may ask you a few more questions about your experience with e-commerce and your goals. Answer these to the best of your ability.
  • Select a Shopify pricing plan based on your business needs. You can start with a free trial, and later, you can choose a plan that suits your requirements as your business grows.
  • If you're past the free trial period and choosing a paid plan, you'll need to enter your payment information. This includes credit card details.
  • Once you've filled in all the required information, click on the "Start Plan" button. If you're on a free trial, you won't be charged until the trial period ends.
  • Your Shopify account is now created. You'll be redirected to your Shopify admin dashboard, where you can start customizing your store, adding products, and configuring settings.

You have just become a part of the Shopify merchants.

Now that you have connected Mailchimp to Shopify you may want to know the more advanced features that will give you an advantage in e-commerce.

These are covered next...

Leveraging Mailchimp Features for Competitive Advantage

Mailchimp offers several advanced features specifically designed to enhance the email marketing efforts of e-commerce businesses.

Here are some of the notable advanced features:

Abandoned Cart Email Automation:

  • Mailchimp allows you to set up automated email campaigns targeting customers who abandon their shopping carts. This feature helps in recovering potential lost sales by sending personalised follow-up emails.

Product Retargeting Emails:

  • Create targeted emails based on customers' browsing and purchase history. By recommending related products, you can encourage repeat purchases and increase the average order value.

Predicted Demographics:

  • Mailchimp uses machine learning to predict the demographics of your audience. This feature helps you understand your customers better, allowing for more personalised and targeted marketing campaigns.

Order Notifications and Receipts:

  • Customise order confirmation emails and receipts to provide a branded and professional experience for customers. Include product recommendations or special offers to encourage future purchases.

Dynamic Product Ads:

  • With Mailchimp's dynamic product ads, you can automatically generate personalised advertisements based on the products your customers have viewed or purchased. These ads can be used on Facebook and Instagram.

Product Recommendations:

  • Leverage Mailchimp's product recommendation blocks in your emails. These dynamically generated blocks suggest products to customers based on their previous purchase history, enhancing the personalisation of your campaigns.

Advanced Segmentation:

  • Refine your email lists with advanced segmentation based on various criteria such as purchase history, engagement level, or demographic information. This ensures that your emails are highly targeted and relevant.

A/B Testing:

  • Optimise your email campaigns by running A/B tests on different elements such as subject lines, content, or send times. Mailchimp's A/B testing feature helps you identify the most effective strategies for your audience.

Customer Journey Automation:

  • Design complex, automated customer journeys with Mailchimp's automation workflows. Map out personalised experiences based on customer interactions, from onboarding to post-purchase follow-ups.

Revenue Reports and Analytics:

  • Gain insights into the performance of your e-commerce campaigns with detailed revenue reports. Track metrics such as conversion rates, revenue generated, and customer engagement to measure the success of your email marketing efforts.

Integration with E-commerce Platforms:

  • Mailchimp seamlessly integrates with popular e-commerce platforms, including Shopify, WooCommerce, and others. This integration ensures that your customer data, purchase history, and product information are synchronised for effective email marketing.

By utilising these advanced features, ecommerce businesses can create highly targeted and personalised email campaigns, ultimately improving customer engagement, retention, and overall sales.

Common challenges in integrating Mailchimp with Shopify

So after you've integrated Mailchimp with Shopify, there are some challenges that are quite common and below I will offer you the solutions to those challenges.

While integrating Mailchimp with Shopify offers numerous benefits, users may encounter some common challenges during the process. Here are some typical issues you might face and potential solutions:


Data synchronisation delays, mismatched customer information, integration setup errors, email deliverability issues, duplicate data, automation workflow errors, limited customisation options...


Technical glitches, changes in API versions, subscription and unsubscription handling.

The Challenge:

Sometimes, there might be delays in the synchronisation of data between Shopify and Mailchimp, leading to outdated information.

The Solution:

Check the integration settings and ensure that automatic syncing is enabled. You may also manually initiate a sync to update the data in real time.

The Challenge:

Inconsistent customer information, such as missing email addresses or incomplete data, can lead to challenges in creating targeted campaigns.

The Solution:

Regularly review and clean up your customer data in both Mailchimp and Shopify. Encourage customers to provide complete information during the checkout process.

The Challenge:

Incorrectly configuring the integration settings can result in issues such as failed data syncing or incomplete automation.

The Solution:

Double-check the integration settings in both Mailchimp and Shopify. Ensure that API keys are correctly entered and permissions are set up accurately.

The Challenge:

Emails sent from Mailchimp may end up in recipients' spam folders, affecting deliverability.

The Solution:

Monitor and maintain your email list hygiene. Encourage subscribers to add your email address to their contacts and utilise Mailchimp's best practices for email deliverability.

The Challenge:

Duplicate customer records can cause confusion and impact the accuracy of your marketing efforts.

The Solution:

Regularly audit and clean up your customer database. Use Mailchimp's built-in tools to identify and merge duplicate contacts.

The Challenge:

Automation workflows may not trigger as expected, leading to a disruption in your email marketing automation.

The Solution:

Review your automation workflows and check for any errors in the setup. Ensure that triggers are correctly configured and test workflows before launching them.

The Challenge:

Users might find limitations in customising certain elements of their email campaigns or product recommendations.

The Solution:

Explore available customisation options within Mailchimp and Shopify. Consider using third-party apps or coding solutions for more advanced customisation.

The Challenge:

Temporary technical glitches, server issues, or outages in either Mailchimp or Shopify can disrupt integration.

The Solution:

Monitor the status pages of both Mailchimp and Shopify. If you encounter issues, reach out to their support teams for assistance and updates.

The Challenge:

Updates to Mailchimp or Shopify APIs may require adjustments to your integration settings.

The Solution:

Stay informed about API updates and make necessary adjustments to your integration settings accordingly. Regularly check for announcements from both platforms.

The Challenge:

Managing customer subscriptions and unsubscriptions can be challenging, leading to potential compliance issues.

The Solution:

Clearly communicate subscription options to customers and ensure that opt-out requests are promptly processed. Regularly update your mailing lists based on customer preferences.

By being aware of these challenges and implementing the suggested solutions, you can navigate the integration of Mailchimp with Shopify more smoothly and ensure a seamless experience for your email marketing campaigns.

Staying ahead in the e-commerce competition…

Innovations and trends in email marketing to keep an eye on

Email marketing is constantly evolving, with new innovations and trends emerging to help businesses engage their audiences more effectively.

Here are some key innovations and trends in email marketing to keep an eye on:

  • Advances in artificial intelligence and machine learning enable marketers to personalise emails at scale. Dynamic content, predictive analytics, and personalised recommendations enhance user experiences.
  • Interactive elements within emails, such as quizzes, surveys, and product carousels, increase engagement. Users can interact with the content directly in their email inbox, creating a more dynamic experience.
  • Accelerated Mobile Pages (AMP) technology is now supported in email. This allows for more interactive and dynamic content directly within emails, such as forms and real-time updates.
  • Rich media elements like GIFs, cinemagraphs, and videos are becoming more popular in emails. Visual content captures attention and conveys messages in a more engaging way.
  • With the rise of dark mode settings on email clients, optimising emails for both light and dark modes has become important. Ensure your email designs are legible and visually appealing in both modes.
  • AI is being used to analyze user behavior and predict future actions. Marketers can leverage predictive analytics to send targeted emails based on user preferences and likelihood to engage.
  • Ensuring emails are accessible to all users, including those with disabilities, is a growing trend. This involves using accessible design practices, clear alt text, and providing options for text-only versions.
  • Incorporating UGC in emails, such as customer reviews, social media posts, or testimonials, adds authenticity to your campaigns. It builds trust and connects with your audience on a more personal level.
  • As mobile device usage continues to rise, designing emails with a mobile-first approach is crucial. Responsive designs, concise content, and clear calls to action cater to users on various devices.
  • Behavioural triggers, based on user actions or inactions, enable automated, personalised responses. Whether it's abandoned cart emails, product recommendations, or re-engagement campaigns, automation is becoming more sophisticated.
  • Marketers are increasingly using advanced segmentation criteria to create highly targeted and personalised email campaigns. Segmenting audiences based on behaviors, preferences, and demographics leads to more relevant content.
  • Beyond traditional metrics, marketers are focusing on deeper analytics, such as customer lifetime value, conversion attribution, and engagement over time. This provides a more comprehensive view of campaign success.
  • Offering users more control over their email preferences and frequency through subscription management options. This includes allowing users to choose the type and frequency of emails they receive.
  • Blockchain technology is being explored to enhance email security and prevent issues like phishing and unauthorised access. It can provide more transparency and trust in email communication.

Keeping up with these email marketing trends and innovations can help businesses stay competitive and effectively engage their Mailchimp audience in a rapidly evolving digital landscape. 

You can consider experimenting with these strategies to see what works best for your specific audience and industry.

Please note that there are a variety of integrations in the Shopify app store but tread with caution.

The following article will help you decide on what is the best ecommerce autoresponder

Conclusion:

In summary, the effective integration of Mailchimp with Shopify requires essential steps. 

  • This includes creating accounts on both platforms, configuring settings, syncing data, and establishing automated campaigns. 
  • To maximise integration benefits for your e-commerce business, ensure adherence to the outlined procedures.
  • In the fiercely competitive e-commerce environment, maintaining a strategic marketing approach is essential. 
  • The integration of Mailchimp with Shopify provides the tools for executing personalised email campaigns. 
  • To stay ahead, monitor industry trends, competitor strategies, and changing consumer preferences. Embrace innovation to sustain a competitive edge and consistently enhance your marketing strategies.
  • Integrating Mailchimp with Shopify is a continual effort requiring attention and optimisation. 
  • Regularly assess your email marketing strategies, analyse performance metrics, and adapt to market changes. 
  • Use Mailchimp's advanced features for compelling, conversion-focused campaigns. 
  • Sustained success relies on a commitment to continuous improvement and adaptability in the evolving e-commerce landscape.

Make use of Mailchimp to Shopify integration to strengthen connections, boost sales, and position your e-commerce business for lasting success. 

Implementing and optimising this integration is more than a step toward success; it's a strategic investment in the growth and competitiveness of your online store.

I hope in this article you have been able to connect Mailchimp to your Shopify store and you will apply the tricks and tips to make your ecommerce business a success.

If you need help with anything, please contact me.

With that said thank you for your time and my hope is you have found this article helpful!

Sibusisiwe Musevenzi

Sibusisiwe is a mum and blogger with over 7 years of digital marketing experience, I centre my content around articles on email marketing autoresponders, hacks, and tips to enhance online business growth. I strongly advocate for the potential of email marketing to establish genuine connections and propel business success, and I am dedicated to sharing valuable insights and practical tips on my blog. Visit my "About Me" to learn more.

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