How To Do Email Marketing For Free – Best For Beginners!

By Sibusisiwe Musevenzi

March 30, 2022

I help you navigate email autoresponders with ease.

In this article, you will discover how to do email marketing for free and it is best for beginners.

These are the steps to follow for you to be able to do email marketing for free.

  • First, register a domain name and have hosting in place. You can use Siteground for doing both, their support is world-class and everything in between. 
  • The next step is to find a suitable autoresponder software and more on that later.

What is email marketing?

  • Email marketing is sending emails from your business to customers with the sole intention to promote your products and or services, events, and branding.
  • This channel provides you with the highest return on investment this is according to
  • Email marketing will enable you to build long-term relationships with your customers.
  • Email marketing is a digital marketing tool that is used to deploy your marketing strategy to achieve your business goals and targets.

I have this article that covers the 17 advantages of using email marketing in small businesses.

It is indeed possible to build an email list, send email campaigns and sell your services and or products all for free.

To start you need to be a brand(use a custom domain name) so that you look professional in your customers' inboxes.

With that done, you can now signup with any of the email marketing autoresponders I will mention shortly.

  • These platforms will allow you to manage, organise and send emails.
  • You can use these autoresponders without registering your credit card or any payment information.

So you can start doing email marketing for free by using any of the following autoresponders:
1. GetResponse
2. AWeber
3. Mailerlite
4. Email Octopus
5. Sendinblue
6. Mailjet
7. Mailchimp
8. Benchmark
9. Omnisend
10. Convertkit

I will go into detail about what each autoresponder allows you to do on the free plan so that you can better understand what you are looking for.

1. GetResponse

Is an all-in-one online marketing platform that allows you to do the following all for free forever:

  • Build a website using website builder
  • Build an email list of up to 500 contacts
  • You can build a landing page with a limit of 1 000 visitors per month
  • Do email marketing by sending unlimited newsletters
  • Connect a domain
  • Signup and contact forms  

The pros are:

  • You can enjoy using this all-in-one online marketing platform for free.

The cons are:

  • They do not offer support to free users. 
  • You will carry their branding on landing pages and emails

You can access an in-depth free review of GetResponse by going here now!

2. AWeber

  • AWeber is an email marketing service that can be used for free forever.

You can do the following:

  • Email marketing
  • Landing pages
  • Ecommerce
  • Signup forms
  • Automation
  • Build an email list of up to 500 subscribers.

The pros are that:

  • You can access 24/7 support by live chat, email, and phone on  +1 877 293 2371 between 8 am- 8 pm ET Mon-Fri. 
  • They allow you to access all the features except the advanced features which are for premium customers.

One of the cons is that:

  • You are required to carry their branding on your landing pages and emails.

You can read an in-depth free AWeber Review by clicking here now!

3. Mailerlite

  • Mailerlite is an email marketing service that offers a free plan.

You can do the following:

  • Build a website
  • Build landing pages up to 10.
  • Automation
  • Email marketing sends up to 12 000 emails per month.
  • Collect email subscribers up to 1 000.

The pros are:

You have access to email support and Mailerlite academy.

The cons are:

You will carry Mailerlite branding on your landing pages and emails.

4. Email Octopus

  • Email Octopus is another email marketing software you can use for free.

You can do the following:

  • Email marketing and send up to 10 000 emails per month
  • Build unlimited landing pages
  • Build a mailing list of up to 2 500 subscribers
  • Create pop-up and inline forms for your website
  • Automation

As for the pros:

  • You can access support by email and live chat.

The cons:

  • You can not remove Email Octopus branding on your landing pages and emails.

5. Brevo Formerly Sendinblue

  • Brevo formerly Sendinblue is one of the email marketing tools you can use for free.

The following are the services you can use:

  • Email marketing
  • Automation
  • SMS marketing
  • Sales CRM
  • Transactional Email and SMS Sending

The pros are:

  • Support is available by email.

The cons are:

  • You will carry Sendinblue branding on your emails

6. Mailjet

  • Mailjet was created in 2010 its technology aims to bring marketers and developers together on one platform.
  • So that they can build simple email experiences to accelerate business growth.
  • The mission is to simplify email delivery and collaboration so that the autoresponder users can focus on growing their businesses. 

Mailjet allows you to do email marketing by sending up to 6 000 emails per month. You are limited to a maximum of 200 emails per day. 

The pros are:

  • You have online customer support although it is available for the first month only.

The cons are :

  • Most features are available on the premium plans.
  • You can not remove Mailjet branding from your emails.

7. Mailchimp

  • Mailchimp is a well-established autoresponder service and was established in 2001. 

You can get started for free and are able to do the following:

  • Build an email list of up to 2 000 subscribers
  • You can send emails up to a limit of 10 000 per month
  •  And the daily limit of 2 000 email sends 
  • You can use Marketing CRM 
  • Website Builder 
  • Creative assistant
  • Mailchimp domain  
  • Forms & landing pages
  • You can build a website and launch a store if commerce is what you are after
  • Then there will be a 2% transaction fee and Stripe processing fees

The pros are:

  • You can access email support for the first 30 days
  • Mailchimp allows you to use most of the premium features

The cons are:

  • You can not connect a custom domain on a free plan.

8. Benchmark

  • Benchmark is one of the email marketing autoresponders you can use to generate online sales and use different marketing solutions.

You can do the following all for free:

  • Basic email marketing
  • Lite marketing automation
  • Simple lead generation
  • Sign-up forms
  • Polls & Surveys
  • You can send up to 3 500 emails per month and build an email list of up to 500 contacts.

The pros are:

  • You get access to reporting. Although it is basic.

The cons are:

  • You have no access to landing pages for your lead generation efforts.
  • Support is reduced to online support.

9. Omnisend

  • Omnisend is an email marketing platform with a mission to help e-commerce businesses. You can send personalised messages at the right time and using the right channel.

The following are tools you can use for free:

  • Send emails up to 500 per month
  • Web Push Notifications up to 500 per month
  • Send up to 60 SMS per month 
  • Reach up to 250 contacts
  • Automation
  • Landing pages
  • Pop-up & Signup Forms
  • A/B testing

The pros are:

  • You have access to customer support via email. 
  • All features are available on a free plan except for the advanced ones.

The cons are:

  • You have to carry Omnisend branding on forms, emails, and landing pages.

10. Convertkit

  • Convertkit is an email marketing service built for content creators with a mission to help you make a living online.

The following are the tools available to you for free:

  • You can build an email list of up to 1 000 subscribers
  • Send unlimited email broadcasts
  • Sell your digital products and subscriptions

The pros are:

  • It is an easy to use platform

The cons are:

  • Support is only limited to the community

You can access an in-depth free Convertkit Review by clicking here now!

Now that you have a list of email marketing services to choose from.

A few pointers worth mentioning!

If you are after as many features as you can get for free.

Then these platforms will serve you well:

  • Aweber
  • Email Octopus
  • Omnisend
  • Convertkit
  • Mailchimp
  • GetResponse

If customer support is a must for you.

  • AWeber is the best platform because they made customer support to be available 24/7 by live chat and email.
  • And by phone at +1 877-293-2371 between 8 am-8 pm ET.

If you want to build a sizeable number of subscribers all for free.

  • Email Octopus allows you to collect up to 2 500 subscribers.

So this is how you can do email marketing all for free and as a beginner at email marketing.

Just to recap, for you to be able to do email marketing and use other marketing tools for example for lead generation.

Because you need a website and landing pages. So that you can embed signup forms. You need a custom domain name and web hosting.

I have already pointed you in the right direction to go and signup with Siteground for both.

Then you can decide on what factors matter the most for your business.

If it is customer support, AWeber has got you covered and that will be the best autoresponder software for your business.

Now, that is all I have for you and I hope you have been helped. I would love to hear what you have decided to use and any questions or comments below.

Thank you for taking your time to read this article and as always please share it with your nearest and dearest. Please do not forget that the choice is always yours!

Sibusisiwe Musevenzi

Sibusisiwe is a mum and blogger with over 7 years of digital marketing experience, I centre my content around articles on email marketing autoresponders, hacks, and tips to enhance online business growth. I strongly advocate for the potential of email marketing to establish genuine connections and propel business success, and I am dedicated to sharing valuable insights and practical tips on my blog. Visit my "About Me" to learn more.

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